bacardi

She will be based out of the company’s Gurugram head office
exchange4media Staff Apr 19, 2021 1:04 PM

Both mentors will be collaborating on two separate tracks with these artists and guide them through the journey
exchange4media Staff Jan 7, 2021 3:05 PM

Sameeksha Uniyal, Senior Brand Manager, Brand BACARDÍ, India & South-east Asia, discusses the journey of NH7 Weekender along with their new marketing strategies
Nafisa Shaheen Dec 30, 2020 8:44 AM

This season will see 2 incredible tracks & videos being launched by the winning artists, co-created with their respective mentors Nucleya and Vidya Vox
exchange4media Staff Dec 9, 2020 2:07 PM

Anmol Gill, Head of Customer Marketing, Bacardi gives us insights into the brand's consumer connect initiative held globally on Founder’s Day every year
Nafisa Shaheen Feb 14, 2020 5:58 PM

A look at how Bacardi became synonymous with great music experience in India by partnering with the right kind of musicians to advocate their brand message
Noel Dsouza Feb 10, 2020 7:50 AM

Moment marketing during festivals like Halloween is a great way for brands to leverage and connect with the millennial consumer
Noel Dsouza Nov 1, 2019 8:24 AM

ChillOut: The Marketing Head of Bacardi India loves to relax on a beach
exchange4media Staff Aug 10, 2019 9:28 AM

Goenka, Head of Marketing, Bacardi India, on how branded content is Bacardi’s primary way of reaching out to the consumers, and more
Anjali Thakur Jul 31, 2019 8:59 AM

As WhatsApp does not yet support brands to advertise, marketers are creating engaging content in the form of GIFs and stickers to reach target audience
Tasmayee Laha Roy Jul 29, 2019 8:23 AM

William Lawson’s Scotch whisky by Bacardi India has partnered with Mumbai Indians for the ongoing Indian Premier League 2019
Moumita Bhattacharjee Apr 30, 2019 8:44 AM

The sports partnership will include fan engagement activities and William Lawson's logo will feature on cheerleader uniforms
exchange4media Staff Mar 29, 2019 4:57 PM

The show aims to reach millennial audiences that are digitally hooked and want to know behind the scenes on internet feeds of celebrities
exchange4media Staff Mar 14, 2019 3:45 PM

Manchanda, Director - Digital Marketing (Asia, Middle East and Africa), Bacardi explains how it is becoming imperative for brands to strategize at multiple levels to elevate engagement levels
Anjali Thakur Jan 31, 2019 8:38 AM

The conversation centred around trends such as how internet and video are becoming synonymous, decentralization of the power of internet and the rise of digital superstars
Misbaah Mansuri Jun 29, 2018 8:51 AM

‘Do What Moves You’ campaign aims to shine a spotlight on the brand’s belief in the power of self-expression
exchange4media Staff Jun 16, 2018 9:54 AM
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Anshuman Goenka, General Manager-Marketing, Bacardi India Private Limited, talked about promoting whiskey to a younger crowd, marketing strategy for 2018 and upcoming events
Madhuwanti Saha Feb 22, 2018 8:56 AM

“AMEA represents a once in a lifetime growth opportunity for Bacardi, and our team’s mission is to continue to build awareness and esteem for our iconic brands throughout the markets within our region,” said Subramaniam.
exchange4media Staff Jan 31, 2018 2:49 PM

Some of the wins include Oxygen Wallet, Infocus (Foxconn), Bacardi India, Bank Bazaar, Meru Cabs, Shobha Developers, CRI Pumps, Go Colors, Grab House, etc. These wins comes from across OMD offices pan India
Priyanka Mehra Sep 1, 2015 7:40 AM

Are brands and organisations using social media well enough to their advantage? To explore tangible business performance of social media on digital platforms, exchange4media hosted TO THE NEW Digital Roundtable
Ankur Singh Aug 21, 2014 9:21 AM