Moment marketing during festivals like Halloween is a great way for brands to leverage and connect with the millennial consumer

Noel Dsouza Nov 1, 2019 8:24 AM

ChillOut: The Marketing Head of Bacardi India loves to relax on a beach

exchange4media Staff Aug 10, 2019 9:28 AM

Goenka, Head of Marketing, Bacardi India, on how branded content is Bacardi’s primary way of reaching out to the consumers, and more

Anjali Thakur Jul 31, 2019 8:59 AM

As WhatsApp does not yet support brands to advertise, marketers are creating engaging content in the form of GIFs and stickers to reach target audience

Tasmayee Laha Roy Jul 29, 2019 8:23 AM

William Lawson’s Scotch whisky by Bacardi India has partnered with Mumbai Indians for the ongoing Indian Premier League 2019

Moumita Bhattacharjee Apr 30, 2019 8:44 AM

The sports partnership will include fan engagement activities and William Lawson's logo will feature on cheerleader uniforms 

exchange4media Staff Mar 29, 2019 4:57 PM

The show aims to reach millennial audiences that are digitally hooked and want to know behind the scenes on internet feeds of celebrities

exchange4media Staff Mar 14, 2019 3:45 PM

Manchanda, Director - Digital Marketing (Asia, Middle East and Africa), Bacardi explains how it is becoming imperative for brands to strategize at multiple levels to elevate engagement levels

Anjali Thakur Jan 31, 2019 8:38 AM

The conversation centred around trends such as how internet and video are becoming synonymous, decentralization of the power of internet and the rise of digital superstars

Misbaah Mansuri Jun 29, 2018 8:51 AM

‘Do What Moves You’ campaign aims to shine a spotlight on the brand’s belief in the power of self-expression

exchange4media Staff Jun 16, 2018 9:54 AM

Anshuman Goenka, General Manager-Marketing, Bacardi India Private Limited, talked about promoting whiskey to a younger crowd, marketing strategy for 2018 and upcoming events

Madhuwanti Saha Feb 22, 2018 8:56 AM

“AMEA represents a once in a lifetime growth opportunity for Bacardi, and our team’s mission is to continue to build awareness and esteem for our iconic brands throughout the markets within our region,” said Subramaniam.

exchange4media Staff Jan 31, 2018 2:49 PM

Some of the wins include Oxygen Wallet, Infocus (Foxconn), Bacardi India, Bank Bazaar, Meru Cabs, Shobha Developers, CRI Pumps, Go Colors, Grab House, etc. These wins comes from across OMD offices pan India

Priyanka Mehra Sep 1, 2015 7:40 AM

Are brands and organisations using social media well enough to their advantage? To explore tangible business performance of social media on digital platforms, exchange4media hosted TO THE NEW Digital Roundtable

Ankur Singh Aug 21, 2014 9:21 AM

Working with 22 Feet Digital Solutions, the spirit major created a 'digital roadblock' across the country's top 10 internet websites as well as mobile TV applications - Zenga TV and Ditto TV

Abhinna Shreshtha Jan 27, 2014 9:23 AM

The brand has allocated 15 % of mktg spends on digital; has partnered with Webchutney to create innovative digital impressions

Priyanka Nair Jan 16, 2013 2:15 AM

Bacardi India’s ‘The Dewarists’ has won a Bronze Lion for India in the inaugural year of Branded Content & Entertainment Lions at Cannes 2012

Deepika Bhardwaj Jun 24, 2012 7:14 PM

Bacardi India’s ‘The Dewarists’ has won a Bronze Lion for India in the inaugural year of Branded Content & Entertainment Lions at Cannes 2012

Deepika Bhardwaj Jun 24, 2012 7:14 PM

Bacardi India’s ‘The Dewarists’ is the only shortlist from India in the first year of Branded Content & Entertainment Lions at Cannes Lions 2012

Deepika Bhardwaj Jun 23, 2012 8:28 PM

Bacardi India’s ‘The Dewarists’ is the only shortlist from India in the first year of Branded Content & Entertainment Lions at Cannes Lions 2012

Deepika Bhardwaj Jun 22, 2012 8:28 PM