bacardi
Bacardi

Goenka, Head of Marketing, Bacardi India, on how branded content is Bacardi’s primary way of reaching out to the consumers, and more

Anjali Thakur Jul 31, 2019 8:59 AM

watsapp

As WhatsApp does not yet support brands to advertise, marketers are creating engaging content in the form of GIFs and stickers to reach target audience

Tasmayee Laha Roy Jul 29, 2019 8:23 AM

Bacardi

William Lawson’s Scotch whisky by Bacardi India has partnered with Mumbai Indians for the ongoing Indian Premier League 2019

Moumita Bhattacharjee Apr 30, 2019 8:44 AM

Mumbai Indians

The sports partnership will include fan engagement activities and William Lawson's logo will feature on cheerleader uniforms 

exchange4media Staff Mar 29, 2019 4:57 PM

Social Media Star

The show aims to reach millennial audiences that are digitally hooked and want to know behind the scenes on internet feeds of celebrities

exchange4media Staff Mar 14, 2019 3:45 PM

Ankush

Manchanda, Director - Digital Marketing (Asia, Middle East and Africa), Bacardi explains how it is becoming imperative for brands to strategize at multiple levels to elevate engagement levels

Anjali Thakur Jan 31, 2019 8:38 AM

The conversation centred around trends such as how internet and video are becoming synonymous, decentralization of the power of internet and the rise of digital superstars

Misbaah Mansuri Jun 29, 2018 8:51 AM

‘Do What Moves You’ campaign aims to shine a spotlight on the brand’s belief in the power of self-expression

exchange4media Staff Jun 16, 2018 9:54 AM

Anshuman Goenka, General Manager-Marketing, Bacardi India Private Limited, talked about promoting whiskey to a younger crowd, marketing strategy for 2018 and upcoming events

Madhuwanti Saha Feb 22, 2018 8:56 AM

“AMEA represents a once in a lifetime growth opportunity for Bacardi, and our team’s mission is to continue to build awareness and esteem for our iconic brands throughout the markets within our region,” said Subramaniam.

exchange4media Staff Jan 31, 2018 2:49 PM

OMD bags new business in excess of Rs 450 crore in the first half of 2015

Some of the wins include Oxygen Wallet, Infocus (Foxconn), Bacardi India, Bank Bazaar, Meru Cabs, Shobha Developers, CRI Pumps, Go Colors, Grab House, etc. These wins comes from across OMD offices pan India

Priyanka Mehra Sep 1, 2015 7:40 AM

TO THE NEW Roundtable brainstorms over 'Social for Business'

Are brands and organisations using social media well enough to their advantage? To explore tangible business performance of social media on digital platforms, exchange4media hosted TO THE NEW Digital Roundtable

Ankur Singh Aug 21, 2014 9:21 AM

Bacardi takes 'Untameable' tag to digital media in aggressive push

Working with 22 Feet Digital Solutions, the spirit major created a 'digital roadblock' across the country's top 10 internet websites as well as mobile TV applications - Zenga TV and Ditto TV

Abhinna Shreshtha Jan 27, 2014 9:23 AM

Bacardi to go aggressive on digital in 2013

The brand has allocated 15 % of mktg spends on digital; has partnered with Webchutney to create innovative digital impressions

Priyanka Nair Jan 16, 2013 2:15 AM

Bacardi wins Bronze in Branded Content & Entertainment

Bacardi India’s ‘The Dewarists’ has won a Bronze Lion for India in the inaugural year of Branded Content & Entertainment Lions at Cannes 2012

Deepika Bhardwaj Jun 24, 2012 7:14 PM

Bacardi wins Bronze in Branded Content & Entertainment

Bacardi India’s ‘The Dewarists’ has won a Bronze Lion for India in the inaugural year of Branded Content & Entertainment Lions at Cannes 2012

Deepika Bhardwaj Jun 24, 2012 7:14 PM

Bacardi India enters Branded Content & Entertainment Lions

Bacardi India’s ‘The Dewarists’ is the only shortlist from India in the first year of Branded Content & Entertainment Lions at Cannes Lions 2012

Deepika Bhardwaj Jun 23, 2012 8:28 PM

Bacardi India enters Branded Content & Entertainment Lions

Bacardi India’s ‘The Dewarists’ is the only shortlist from India in the first year of Branded Content & Entertainment Lions at Cannes Lions 2012

Deepika Bhardwaj Jun 22, 2012 8:28 PM

Bacardi scouts for creative partner for Bacardi Superior

After rolling out the new global campaign ‘Bacardi Together’ in India a few months ago, it is learnt that Bacardi India is scouting for a creative partner for Bacardi Superior, its white Rum brand. The pitch is currently under process in Delhi and the account size is estimated to be close to Rs 20 crore. Rediffusion Y&R is the incumbent on the account.

Deepika Bhardwaj Sep 12, 2011 9:50 AM