axis
Before joining Axis Bank, Puneet Sharma spent over a decade at Tata Capital
e4m Staff Jun 30, 2026 2:35 PM
Brands, particularly in the e-commerce and D2C ecosystem, are spending during the cultural windows but are measuring what comes back in terms from such intent-driven buying
Anuja Jain Jun 29, 2026 9:03 AM
From strategic silence and crisis management to AI adoption and reputation building, Axis Bank's Piyali Reddy shares how communications is evolving in the banking sector and what lies ahead
Ritika Upmanyu Jun 17, 2026 12:34 PM
Journeys are seamless for consumers, fragmented for brands. The gap lies in consistency, context, and what brands actually do with data
e4m Staff Jun 8, 2026 12:11 PM
Arshan Saha brings over 17 years of experience in the advertising industry
e4m Staff Jun 8, 2026 10:01 AM
A report from Rediffusion’s ICYMI explains how India’s most profitable banks turned customer trust into record earnings, with HDFC Bank and SBI leading the pack
India’s marketers say AI adoption is accelerating, but fragmented data, governance gaps, and legacy systems remain the biggest barriers to scaling personalization.
Brij Pahwa May 26, 2026 5:09 PM
She most recently served as Vice President – Corporate Communications at Axis Bank
e4m Staff Mar 23, 2026 11:28 AM
Anoop Manohar, Chief Marketing Officer, Axis Bank, shares that digital accounts for over 50% of Axis Bank’s marketing mix and is also working on influencer collabs
Sunidhi Vijay Mar 16, 2026 9:28 AM
Shashwat Nigam is a seasoned professional with over 17 years of experience
e4m Staff Mar 2, 2026 10:19 AM
As February closes to an end, here are a few ads that caught our eye this week
Aryendra Khan Feb 28, 2026 8:43 AM
At the MarTechAI Summit, Sameer Jain discussed how AI is reshaping media mix, audience discovery, and planning strategies
e4m Staff Dec 10, 2025 5:06 PM
Rahul Talwar, CMO, Axis Max Life Insurance, talks about building trust through emotionally intelligent storytelling, balancing traditional and digital media, localizing for cultural contexts & more
Sunidhi Vijay Sep 5, 2025 9:15 AM
Sumit Madan will assume new responsibilities from October 1, taking over from Prashant Tripathy, who has taken an early retirement
e4m Staff Jun 30, 2025 2:18 PM
At just 83 seconds, the spot makes a strong emotional and strategic case for the humble yet dependable fixed deposit, through the lens of everyday familial experiences
Soumya Gawri Apr 22, 2025 10:13 AM
Previously, he was with Scibids, which DoubleVerify acquired. Kapoor has also led Client Engagement for Xaxis
e4m Staff Mar 18, 2025 8:23 AM
Conceptualised by Lowe Lintas, the campaign focuses on something far more empowering for women that go beyond optics
e4m Staff Mar 12, 2025 4:17 PM
Rahul Talwar, Chief Marketing Officer, Axis Max Life Insurance, talks about the rebranding of Max Life Insurance to Axis Max Life Insurance and how it is guaranteeing its consumers, ‘Double Bharosa’
Simran Sabherwal Feb 25, 2025 9:05 AM
With the message “Bharosa ab ho gaya double,” the campaign emphasizes the brand’s dependability and commitment to providing value and certainty in financial assurance
e4m Staff Jan 27, 2025 1:18 PM
Axis Bank introduces a revolutionary way to secure your accounts using the hidden numbers within Devanagari script
NATIVE CONTENT Jan 25, 2025 4:22 PM
Axis Max Life has marked its rebranding exercise with the launch of an integrated marketing campaign 'Double Bharosa'
e4m Staff Dec 13, 2024 8:29 PM
Partha Basu, who previously held the role of acting divisional CEO for India, will now lead the Bengaluru-based company
e4m Staff Oct 11, 2024 1:52 PM
The campaign’s TVCs focus on two critical emotions: FOMO and Confusion
e4m Staff Sep 27, 2024 4:08 PM
Current MD & CEO Bipin Saraf will be moving back to Axis Bank to lead Bharat Banking
e4m Staff Sep 23, 2024 3:10 PM
Speaking at the Pitch BFSI Marketing Summit 2024, Anoop Manohar, CMO of Axis Bank, tells us why brands should rethink strategies to cater to the digital-first generation as they come of age
Salil Pitale who was the MD & Co-CEO for five years has decided to move on
Before Axis Mutual Funds, Mudita was the Associate Director, Marketing & Communications at actyv.ai
e4m Staff Feb 27, 2024 2:49 PM
At e4m Pitch BrandTalk, Anoop Manohar, CMO, Axis Bank, sat down for a conversation with Dr. Annurag Batra
e4m Staff Nov 22, 2023 5:35 PM
The campaign has been conceptualised by Publicis Worldwide India and will be aired during the Men’s Cricket World Cup
The lender has said that the approval for the merger is a “contravention" of a regulatory order against Punit Goenka
e4m Staff Sep 18, 2023 9:05 AM
Yadav, GM, Xaxis India, spoke about the programmatic advertising landscape in 2023 at the exchange4media Real Time Programmatic Summit
exchange4media Staff Aug 25, 2023 11:50 AM
The 'Help our Mountains Heal' is a digital campaign for the flood-affected Himachal Pradesh
exchange4media Staff Jul 26, 2023 1:15 PM
The partnership aims to resolve brands pressing business problems
exchange4media Staff May 16, 2023 2:47 PM
Guest Column: Dhunji S. Wadia, Proprietor and Managing Partner, ShiftAxis, remembers Pratap Bose
Dhunji S Wadia May 10, 2023 6:42 PM
Wittesaele, Global CEO at Xaxis, talks about creating bespoke algorithms for clients using their new AI technology Copilot
Shantanu David Apr 26, 2023 8:29 AM
As per Zee's counsel, the opposing parties have not been able to prove how the merger was ‘prejudicial’
exchange4media Staff Apr 14, 2023 10:38 AM
Haridasan is currently Managing Director and Co-Head of Equities at Axis Capital
exchange4media Staff Mar 28, 2023 5:57 PM
Our pick of the most innovative ads launched between January 16th and 31st
exchange4media Staff Feb 10, 2023 8:54 AM
At the e4m-Xaxis programmatic summit, a panel of industry heads came together to share insights on the topic - Death of cookies: A threat to programmatic
exchange4media Staff Dec 21, 2022 10:44 AM
Ankit Anand, India Strategy Lead, Bobble AI, spoke on ‘Building a future-proof digital strategy’ at the e4m-Xaxis Programmatic Summit 2022
exchange4media Staff Dec 19, 2022 3:22 PM
Industry leaders took part in a panel discussion at the e4m-Xaxis Programmatic Summit on optimising and integrating digital media strategy keeping programmatic on high priority
exchange4media Staff Dec 19, 2022 1:08 PM
Raj Kamal Saraogi has been asked by the non-banking finance company, stating that Essel Mauritius' non-compete agreement with SPE Mauritius Investments is against an SC order of August 2022
e4m Desk Dec 19, 2022 10:15 AM
Singh, Vice President-Marketing, Tata Motors, delivered the keynote at the e4m-Xaxis Programmatic Summit 2022
exchange4media Staff Dec 19, 2022 8:55 AM