automotive-marketing
Pallav Singh joins Tata Motors after a nearly 2-year stint at Porsche India
Auto marketers are moving from campaign-led to system-led growth, using first-party data and full-funnel insights to drive performance, say marketers at the e4m Automotive Marketing Summit
e4m Staff Mar 6, 2026 12:27 PM
Auto marketers debated whether CTV and digital OOH are truly driving growth in Bharat, at the e4m Automotive Marketing Summit
e4m Staff Mar 6, 2026 12:19 PM
Kartik Patiar, National Head - M&E, ACHT, Online, at ShareChat & Moj, urges brands to move beyond demographics and tap into language, microdrama, and hyperlocal voices to drive purchase intent
At the e4m Automotive Marketing Summit 2026, Hero MotoCorp’s Aashish Midha and Spotify’s Arjun Kolady discussed balancing performance marketing with emotional impact in a fragmented media landscape
e4m Staff Mar 3, 2026 10:39 AM
Aashish Midha, Head of Marketing at Hero MotoCorp, says Hero’s four-decade journey focuses on ‘democratising mobility’ without reducing mass-market products to affordability pitches
At the e4m Automotive Marketing Summit 2.0, Virat Khullar, Head of Marketing, Hyundai Motor India, unpacks SUV dominance, AI at scale, digital attribution and more
Ankur Mittal outlines how data fragmentation, delayed response times and dealership inefficiencies are costing brands nearly 40% of qualified leads
e4m Staff Mar 2, 2026 12:08 PM
At e4m Automotive Marketing Summit, Jyoti Malhotra, Managing Director, Volvo Car India, spoke to Dr. Annurag Batra, on how the Swedish luxury carmaker interprets its global ethos in India
e4m Staff Feb 28, 2026 9:51 AM
The brand won 9 golds, 10 silver metals and 10 bronze metals for its marketing brilliance and creativity
e4m Desk Feb 27, 2026 11:07 PM
The agency took home 66 metals including 19 golds, 34 silver metals and 13 bronze metals across categories for its impressive work
e4m Desk Feb 27, 2026 11:06 PM
Omnicom Media takes home ‘Agency of the Year’ honour at the second edition of the awards
e4m Desk Feb 27, 2026 11:02 PM
At e4m Automotive Marketing Summit, Shahad Anand, Business Head at Skylight Mediakart, unpacked how brands can engineer stronger consumer impact
e4m Staff Feb 27, 2026 5:11 PM
The conference will be followed by the e4m Automotive Marketing Awards that celebrate innovation, creativity and excellence in automotive marketing
The conference will be followed by the e4m Automotive Marketing Awards that celebrates innovation, creativity and excellence in automotive marketing
Partho Banerjee, Senior Executive Officer Marketing & Sales, Maruti Suzuki India Ltd., is the Jury Chair of the second edition
Partho Banerjee, Senior Executive Officer Marketing & Sales, Maruti Suzuki India Ltd., is the Jury Chair of the second edition
The awards celebrate innovation, creativity & excellence in the automotive space
e4m Desk Jan 12, 2026 12:22 PM
Brands to sharpen strategy to make marketing more accountable, engaging and increasingly AI-led, industry leaders tell e4m
Kanchan Srivastava Dec 26, 2025 8:56 AM
The e4m Automotive Marketing Awards celebrates innovation, creativity & excellence in the automotive space
The awards celebrate innovation, creativity & excellence in the automotive ecosystem
With modern design, enhanced safety features and multiple powertrains, the Sierra targets India’s fast-growing mid-size SUV segment
Vaishnavi Deshpande Nov 26, 2025 2:22 PM
Jyoti Malhotra, MD of Volvo Auto India, is the Jury Chair for the upcoming edition
Jyoti Malhotra, Managing Director of Volvo Auto India, is the Jury Chair for the upcoming edition
Shakti Upadhyay has also held leadership roles at Samsung Electronics and Hyundai Motor India Ltd
e4m Staff Aug 30, 2025 11:38 AM