alt
CCPA?blur=25

Vajiram & Ravi IAS Study Centre allegedly put up ads about the institute's association with successful UPSC exam candidates while concealing info about nature of courses they had attended

e4m Staff Jun 1, 2026 9:09 AM

Srividya Srinivasan Takes Over as CFO of P&G Hygiene and Health Care?blur=25

Srividya Srinivasan will succeed Gaurav Bhartia, who will step down as Chief Financial Officer on 30 June 2026

e4m Desk May 28, 2026 5:54 PM

Realty+ Women Icon & 40Under40 Conclave?blur=25

The awards celebrate leaders and emerging voices shaping the future of Indian real estate through innovation, entrepreneurship and long-term vision

e4m Staff May 28, 2026 1:23 PM

ASCI Report Reveals Offshore Betting and Realty as Top Violators?blur=25

As per the report, of the 1,609 influencer ads processed 97.3% required modification, with over 54% promoting categories prohibited by law or where advertising is restricted

e4m Staff May 28, 2026 11:20 AM

Why brands and creators are prioritising credibility over virality?blur=25

Brands are moving away from vanity metrics and increasingly betting on creators with audience trust, niche authority and strong category alignment, say experts

Shalinee Mishra May 27, 2026 9:31 AM

Truecaller appoints ex-Meta leader Sandeep Bhushan to board role?blur=25

He most recently served as India Director of Global Marketing Solutions at Meta

e4m Staff May 25, 2026 12:21 PM

JioStar | Disney?blur=25

Disney reported a $64 million equity loss from its India joint venture for the quarter ended March 28, 2026, down sharply from $103 million a year earlier

e4m Staff May 25, 2026 9:14 AM

TV channels?blur=25

Broadcasters also criticized proposals around cross-holding restrictions, claiming they could force media companies to dilute ownership in their own streaming businesses

Imran Fazal May 19, 2026 8:28 AM

Simon Green joins Cursor as President?blur=25

Simon Green served as President of Asia Pacific and Japan at Palo Alto Networks

e4m Staff May 16, 2026 8:54 AM

Haleon elevates Anurita Chopra to Category Head, Oral Health, ME & Africa?blur=25

Chopra was earlier Haleon’s Chief Marketing Officer, India Sub-Continent

e4m Staff May 14, 2026 12:32 PM

Rimjhim Roy joins Ogilvy as Vice President – Strategy?blur=25

Roy has nearly a decade of experience in brand planning and strategic leadership across the Asia-Pacific region

e4m Staff May 14, 2026 9:15 AM

Smart TV?blur=25

Industry estimates from Swift TV suggest connected TV households may rise from 20M to 40M by 2028, with FAST ad revenues potentially reaching $600M in the same period

Imran Fazal May 13, 2026 4:03 PM

TV Broadcasting Rules?blur=25

A key demand emerging from the submissions is that ALTD platforms should be treated on par with Distribution Platform Operators (DPOs), such as DTH, cable, IPTV and HITS operators

Imran Fazal May 13, 2026 3:28 PM

BW Healthcare Excellence Summit 2026?blur=25

On May 15 in Bengaluru, top hospital chiefs, health-tech pioneers and investors will come together to decode scaling, trust and innovation in healthcare

e4m Staff May 11, 2026 10:11 AM

Ankur Kharbanda elevated as Deputy CEO of Niva Bupa?blur=25

Ankur Kharbanda has been associated with Niva Bupa since 2023

e4m Desk May 9, 2026 9:08 AM

Housing?blur=25

Industry executives say higher property prices, cautious consumers and ad inflation across digital platforms have made acquisition significantly more expensive, especially in metros

Sunidhi Vijay May 8, 2026 9:18 AM

Umang Papneja steps down as CEO Julius Baer India 2026?blur=25

Umang Papneja joined Julius Baer India in 2022 after a stint of nearly 13 years with IIFL Wealth

e4m Desk May 6, 2026 11:25 AM

Trai?blur=25

The deadline for submission of counter comments has been extended from 18th May 2026 to 25th May 2026

e4m Staff May 4, 2026 7:01 PM

health brands?blur=25

Digital has emerged as the primary growth engine, with brands prioritising performance-led campaigns to capture high-intent consumers actively seeking healthier alternatives

Sunidhi Vijay May 1, 2026 8:49 AM

Gautam Anand appointed Head of Global India HSBC Private Bank?blur=25

Gautam Anand's appointment will play a key role in strengthening connectivity across HSBC’s international network for Global India clients

e4m Staff Apr 30, 2026 11:25 AM

Mahesh Samat moves on from The Walt Disney Company?blur=25

Mahesh Samat held the role of Global Head - Publishing and Branded Retail at the company

e4m Desk Apr 28, 2026 10:10 AM

search?blur=25

As consumers actively articulate their requirements through queries, brands are beginning to use these signals as a real-time pulse of demand to inform planning, creative and media strategies

Sunidhi Vijay Apr 27, 2026 8:37 AM

Sarthak Seth | Sapna Srivastava?blur=25

Tata Realty and Infrastructure Limited's Sarthak Seth highlights that integrated OOH allows brands to leverage audience data, map traffic patterns, and retarget potential buyers more effectively

e4m Staff Apr 24, 2026 9:01 AM

Buy Now?blur=25

At the centre of this shift is the growing power of creators, not just as storytellers but also as distribution, influence and transaction channels rolled into one

Shalinee Mishra Apr 24, 2026 8:23 AM

real eastate?blur=25

From Insta reels video walkthroughs to influencer and creator collaborations, real estate brands are crafting narratives that allow prospective buyers to experience properties long before a site visit

Sunidhi Vijay Apr 20, 2026 9:42 AM

Rakesh Setia joins Runwal from Rustomjee Group?blur=25

Before this move, Setia was associated with the Mumbai-based Rustomjee Group as President for sales, marketing and CRM

e4m Staff Apr 17, 2026 6:21 PM

Palak Dani Mansotra joins Dosti Realty from Suraj Estate Developers?blur=25

Before joining Dosti Realty, she served as Chief Marketing and Communication Officer and Head of Pre Sales Revenue at Suraj Estate Developers Limited

e4m Staff Apr 17, 2026 6:19 PM

Tata Realty’s Saarthak Sethh?blur=25

Sarthak Seth, Senior Vice President and Chief Sales and Marketing Officer at Tata Realty, will share key insights on the topic ‘OOH in the Real Estate Marketing Mix’

e4m Desk Apr 17, 2026 5:52 PM

Origen Realty appoints Poulomi Ray as Chief Marketing Officer?blur=25

Prior to this, Poulomi has held key roles across real estate and hospitality industry like Signature Global, DLF Limited, Paras Buildtech, MGM International USA, Hilton hotels

e4m Staff Apr 17, 2026 4:06 PM

Isha Mathur | Apollo Health & Lifestyle Ltd.?blur=25

Isha Mathur, Lead – PR & Comms at Apollo Health and Lifestyle, explains the evolving PR landscape and how professionals can adapt to a new era shaped by technology

Isha Mathur Apr 16, 2026 5:11 PM

Sarvesh Sahni joins iNova Pharmaceuticals Marketing Director AMENA region?blur=25

Sarvesh Sahni has been onboarded as Marketing Director - Skincare & Women’s Health for AMENA Region (Asia, Europe, Middle East & North Africa)

e4m Desk Apr 13, 2026 5:19 PM

walt disney company?blur=25

Media reports state that a significant portion of these reductions is likely to come from the company’s marketing division

e4m Staff Apr 9, 2026 12:15 PM

acko?blur=25

Here are five health insurance companies in India that offer wide coverage options, large hospital networks, and useful benefits

NATIVE CONTENT Apr 7, 2026 4:37 PM

World Health Day 2026?blur=25

The awards capture the true spirit of World Health Day by shining light on the impactful ideas that encourage people to live healthier, more mindful lives

e4m Desk Apr 7, 2026 12:33 PM

Kate Rouch steps down as OpenAI CMO?blur=25

Before joining OpenAI, Kate Rouch served as the Chief Marketing Officer at Coinbase

e4m Staff Apr 4, 2026 10:56 AM

OpenAI x TBPN?blur=25

TBPN is a live tech talk show hosted by Jordi Hays and John Coogan

e4m Staff Apr 4, 2026 8:18 AM

Kedar Apte joins Medanta as Chief Marketing and Growth Officer?blur=25

Previously, he served as Senior Vice President and Head of EV Charging Infrastructure at Mahindra Group

e4m Staff Apr 2, 2026 12:49 PM

GLP-1 Drugs?blur=25

Experts tell e4m that GLP-1 has the potential to fundamentally reshape food consumption patterns, shifting consumer behaviour from impulse-driven eating to more intentional, value-led choices

Pooja Yadav Apr 2, 2026 8:50 AM

Aman Srivastava exits Sony LIV as SVP Marketing?blur=25

Aman Srivastava was Senior Vice-President and Head of Marketing for OAP Digital Business at Sony LIV

e4m Staff Apr 1, 2026 10:11 AM

Havas Life Mumbai and Shobiz come together?blur=25

The partnership will enable brands to leverage next-generation engagement solutions, including immersive VR, AR, MR simulations, AI-powered interactive tools and more

e4m Staff Mar 30, 2026 1:42 PM

Happiest Health elevates senior leaders across sales and knowledge business?blur=25

Tina Mitra, Raghu Krishnan and Ravi Joshi have been promoted to President roles with expanded responsibilities in the organisation

e4m Staff Mar 27, 2026 4:34 PM

Josh D’Amaro?blur=25

Josh D’Amaro steps in as CEO of The Walt Disney Company after Bob Iger’s departure

e4m Staff Mar 20, 2026 2:14 PM

Fortis Adayu | Sitar for Mental Haelth?blur=25

The partnership aims to foster greater awareness, encourage open dialogues and promote acceptance around mental health

e4m Staff Mar 19, 2026 3:26 PM

Robin Thadathil appointed Head of HR P&G India?blur=25

Srinivas Maruthi Patnam will step down as Head of Human Resources, effective March 31, 2026

e4m Staff Mar 17, 2026 4:31 PM