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Media Mantra will handle strategic communications, media engagement, and brand positioning for Arbour
e4m Staff Jul 17, 2026 7:58 AM
The 2026 Commonwealth Games will take place in Glasgow, Scotland, from July 23 to August 2, 2026, and will be broadcast live on Sony Sports Network channels and streamed live on Sony
e4m Staff Jul 16, 2026 9:50 AM
From management trainee to Chairman, Karkare's four-decade journey with Ulka is a rarity in an industry built on churn
e4m Staff Jul 15, 2026 10:37 AM
Across categories, the conversation has moved beyond manufacturing. It’s now about storytelling, community and earning the right to command a premium
Sandhi Sarun Jul 15, 2026 8:42 AM
In the second part of Rajeev Beotra’s ‘Chronicles from Mehra World’, the journey continues with humour, fitness, self-discovery and reinvention
Rajeev Beotra Jul 14, 2026 5:00 PM
Guest Column: Adman Prabhakar Mundkur writes as Indian family businesses become more professionally managed, another layer of power is quietly emerging: the family office
Prabhakar Mundkur Jul 13, 2026 10:17 AM
From Heinz's Penalty Packets to Coca-Cola's collectible cans, brands are using packaging to win fans' attention
Aryendra Khan Jul 11, 2026 9:06 AM
From disappearing faces to a boardroom run by pink wigs, this week's ads bet big on the absurd
Aryendra Khan Jul 11, 2026 8:06 AM
As third-party cookies crumble and privacy law tightens its grip, marketers are discovering that the most valuable currency in advertising today is not attention, but trust
Anuja Jain Jul 10, 2026 9:03 AM
The Chief Guest of the event will be Kailash Vijayvargiya, Minister for Urban Development & Housing and Parliamentary Affairs, Government of Madhya Pradesh
e4m Staff Jul 9, 2026 11:31 AM
For marketers, snacking is no longer a premium niche. It is becoming an everyday consumption category where product quality, availability and trust matter as much as advertising
Shalinee Mishra Jul 7, 2026 9:12 AM
Kshitiz joins Redcliffe Labs with over 26 years of experience across sectors like diagnostics, healthcare, pharmaceuticals and FMCG
e4m Staff Jun 30, 2026 12:54 PM
Nutan Khanolkar joins after a nearly 9-year stint at Anarock, where she was VP Business Marketing
e4m Staff Jun 25, 2026 6:41 PM
This expansion targets India’s growing nutraceuticals market, which is currently valued at over Rs 16,000 crore+
e4m Staff Jun 24, 2026 1:11 PM
While Krishna Giri joins as Head of Wealth Products, Vishvender Singh will be Chief Marketing Officer
e4m Staff Jun 23, 2026 2:01 PM
India has made a mark on Day 1 of the festival with four wins so far, out of eight shortlists across the seven categories announced today
Raaina Jain Jun 22, 2026 7:23 PM
Puri is currently the Managing Director and Chief Executive Officer of Cipla Health
e4m Staff Jun 16, 2026 3:43 PM
Guest Column: Nupur Gurbaxani, Director, Brand & Innovation, Sanofi Consumer Healthcare, writes on how brands that educate are winning the trust & and loyalty of today's health-conscious consumers
Nupur Gurbaxani Jun 16, 2026 1:46 PM
Most recently, Pradhan served as Vice President and General Manager for P&G Indonesia
e4m Staff Jun 12, 2026 11:37 AM
At the Pitch CMO Summit 2026, brand leaders explored how India's cultural diversity is reshaping marketing strategy and why the old book of rules no longer holds
e4m Staff Jun 10, 2026 3:08 PM
Godrej Wealth has appointed Neeraj Mahajan as Chief Business Officer and Ankit Dhadda as Chief Digital Officer
e4m Staff Jun 10, 2026 1:19 PM
Guest Column: Ganapathy Viswanathan writes consumers want to feel connected to brands in a more personal way and why reward points alone are no longer enough to create long-term loyalty
Ganapathy Viswanathan Jun 9, 2026 9:17 AM
With insurance, mattresses, appliances and finance brands embracing creator-led, entertainment-first marketing, experts say brand personality now drives visibility, engagement and cultural relevance
Sunidhi Vijay Jun 8, 2026 8:32 AM
Prior to this, Amit Palta was Chief Product & Distribution Officer at ICICI Prudential Life Insurance
e4m Staff Jun 4, 2026 12:26 PM
As per NDTV, SEBI's Adjudicating Officer concluded that the company did not violate regulatory provisions, as alleged in a show-cause notice issued earlier
e4m Staff Jun 3, 2026 11:43 AM
The awards celebrate leaders and emerging voices shaping the future of Indian real estate through innovation, entrepreneurship and long-term vision
e4m Staff May 28, 2026 1:23 PM
As per the report, of the 1,609 influencer ads processed 97.3% required modification, with over 54% promoting categories prohibited by law or where advertising is restricted
e4m Staff May 28, 2026 11:20 AM






















