As part of the agreement, ASCI will identify contentious ads and FSSAI will investigate them

exchange4media Staff Jul 6, 2021 8:48 AM


Experts also raised concerns about the guidelines' impact on micro & nano influencers and celeb endorsers

Mansi Sharma May 28, 2021 9:24 AM


A panel of the industry's brightest female minds discusses why advertising today needs to realistically reflect the changes in the world and challenge stereotypes

Misbaah Mansuri Mar 31, 2021 8:54 AM


This will ensure that consumers don't confuse the advertised content with user-generated ones

exchange4media Staff Feb 22, 2021 8:49 AM


ASCI in touch with gaming companies & their representatives for inputs on fair and effective gaming guidelines, Secretary-General Manisha Kapoor tells e4m

Javed Farooqui Nov 26, 2020 7:44 AM


ASCI has also upheld misleading ad claims made on various digital platforms

exchange4media Staff Nov 12, 2020 12:20 PM


The Advertising Standards Council of India has partnered with TAM Media Research to add the monitoring of digital platforms to the already tracked print and television media

exchange4media Staff Sep 3, 2020 1:22 PM


With the provisions of the act in place, the regulatory body said that it will play a complementary role in promoting responsible advertising

exchange4media Staff Jul 18, 2020 8:39 AM


Out of the 342 advertisements probed by ASCI, 110 advertisements have been withdrawn

exchange4media Staff Apr 30, 2020 3:14 PM


While most of the ads were evaluated for making misleading claims, the Consumer Complaints Council also upheld complaints against a couple of advertisements for encouraging disregard to safety

exchange4media Staff Feb 20, 2020 3:26 PM

fairness cream?blur=25

We asked thought leaders how the new rules can change the whole ad narrative of skin-lightening creams if the proposed bill by the government is implemented

Misbaah Mansuri Feb 17, 2020 8:40 AM


Out of the 344 advertisements, 259 belonged to the education sector, 50 belonged to the healthcare sector, eight to personal care and eight to the food & beverages sector

exchange4media Staff Nov 28, 2019 4:09 PM

Rohit Gupta ASCI Chairman?blur=25

Subhash Kamath, Managing Partner, BBH Communications India Pvt Ltd was elected as Vice-Chairman and Shashi Sinha, CEO, IPG Mediabrands India, was re-appointed as Honorary Treasurer

exchange4media Staff Sep 19, 2019 5:22 PM


Of the ads facing action, 69 belonged to the education sector, 41 to healthcare, four to the food & beverages sector and two to personal care

exchange4media Staff Aug 5, 2019 3:15 PM


Of these complaints, 123 belonged to healthcare,  83 to education sector,  seven to food & beverages sector,  two to personal care and 14 were from ‘others’ category

exchange4media Staff May 22, 2019 1:55 PM


The constituted committee will be empowered to review and monitor the implementation of the provisions of The Drugs and Magic Remedies (Objectionable Advertisement) Act, 1954 and Rules there under for curbing misleading advertisements of ASU & H drugs.

exchange4media Staff Apr 17, 2018 12:06 PM

SC recognizes ASCI's self-regulatory role in advertising?blur=25

The SC agrees that ASCI serves as an effective pre-emptive step to statutory provisions in the sphere of media regulation for TV and Radio programmes in India.

exchange4media Staff Feb 7, 2017 8:54 AM

Committee advises PCI against formulating uniform guidelines for obscene ads?blur=25

A sub-committee formed by the Press Council of India held obscenity to be an evolving concept that had to be dealt with on a case-to-case basis

Saif Ahmad Khan Sep 16, 2016 8:20 AM

Do not show ads found 'violative' by ASCI: MIB to TV channels?blur=25

Non-compliance of ASCI's code of self regulation is a violation of Rule 7 (9) of the Advertising Code contained in the CTN Rules (1994), which states, "No ad which violates the code of self regulation in advertising... shall be carried in the cable service"

exchange4media Staff Aug 23, 2014 9:55 AM

ASCI streamlines its election process?blur=25

ASCI has issued fresh set of rules framed by the Board of Governors for the conduct of elections. These rules shall complement those already stated in the Memorandum and Articles of Association and be subject to them

exchange4media Staff Aug 7, 2014 8:04 AM