While most of the ads were evaluated for making misleading claims, the Consumer Complaints Council also upheld complaints against a couple of advertisements for encouraging disregard to safety

exchange4media Staff Feb 20, 2020 3:26 PM

fairness cream?blur=25

We asked thought leaders how the new rules can change the whole ad narrative of skin-lightening creams if the proposed bill by the government is implemented

Misbaah Mansuri Feb 17, 2020 8:40 AM


Out of the 344 advertisements, 259 belonged to the education sector, 50 belonged to the healthcare sector, eight to personal care and eight to the food & beverages sector

exchange4media Staff Nov 28, 2019 4:09 PM

Rohit Gupta ASCI Chairman?blur=25

Subhash Kamath, Managing Partner, BBH Communications India Pvt Ltd was elected as Vice-Chairman and Shashi Sinha, CEO, IPG Mediabrands India, was re-appointed as Honorary Treasurer

exchange4media Staff Sep 19, 2019 5:22 PM


Of the ads facing action, 69 belonged to the education sector, 41 to healthcare, four to the food & beverages sector and two to personal care

exchange4media Staff Aug 5, 2019 3:15 PM


Of these complaints, 123 belonged to healthcare,  83 to education sector,  seven to food & beverages sector,  two to personal care and 14 were from ‘others’ category

exchange4media Staff May 22, 2019 1:55 PM


The constituted committee will be empowered to review and monitor the implementation of the provisions of The Drugs and Magic Remedies (Objectionable Advertisement) Act, 1954 and Rules there under for curbing misleading advertisements of ASU & H drugs.

exchange4media Staff Apr 17, 2018 12:06 PM

SC recognizes ASCI's self-regulatory role in advertising?blur=25

The SC agrees that ASCI serves as an effective pre-emptive step to statutory provisions in the sphere of media regulation for TV and Radio programmes in India.

exchange4media Staff Feb 7, 2017 8:54 AM

Committee advises PCI against formulating uniform guidelines for obscene ads?blur=25

A sub-committee formed by the Press Council of India held obscenity to be an evolving concept that had to be dealt with on a case-to-case basis

Saif Ahmad Khan Sep 16, 2016 8:20 AM

Do not show ads found 'violative' by ASCI: MIB to TV channels?blur=25

Non-compliance of ASCI's code of self regulation is a violation of Rule 7 (9) of the Advertising Code contained in the CTN Rules (1994), which states, "No ad which violates the code of self regulation in advertising... shall be carried in the cable service"

exchange4media Staff Aug 23, 2014 9:55 AM

ASCI streamlines its election process?blur=25

ASCI has issued fresh set of rules framed by the Board of Governors for the conduct of elections. These rules shall complement those already stated in the Memorandum and Articles of Association and be subject to them

exchange4media Staff Aug 7, 2014 8:04 AM

Shweta Purandare to be the next Secretary General of ASCI?blur=25

Purandare, currently COO of ASCI, has over 22 years of industry experience. Ashutosh Geedh has been appointed for the newly created post of Chief Administrative Officer

exchange4media Staff May 28, 2014 7:46 AM

ASCI reduces average complaint processing time to 12 days?blur=25

ASCI has taken effective action to reduce the complaint processing turnaround time from 45 days two years back to just 12 days on an average currently; gets over 90% compliance of its decisions

exchange4media Staff Mar 22, 2014 8:39 AM

Highest number of complaints against Health & Personal Care ads in Dec 2013?blur=25

In December 2013, ASCI's Consumer Complaints Council upheld complaints against 87 ads out of 108 ads, with Health & Personal Care category continuing to lead with the highest number of complaints received

exchange4media Staff Mar 20, 2014 9:51 AM

ASCI asks P&G to withdraw or modify Oral-B ad?blur=25

ASCI has upheld the complaint against the ad that claims "Nine out of 10 dentists agree that Oral-B Pro Health is the best toothpaste in India", and said it is misleading as it is based on a faulty survey

exchange4media Staff Jan 17, 2014 8:28 AM

ASCI upheld complaints against 132 out of 169 ads in Oct 2013?blur=25

Education, health and personal care categories continued to lead with the highest number of complaints received

exchange4media Staff Jan 8, 2014 9:20 AM

Now, online ads come under ASCI scanner?blur=25

For the first time, ASCI has tracked & upheld complaints against four online ads, which include two HUL brands - Ponds BB Cream & Sun Silk Perfect Straight

exchange4media Staff Aug 24, 2013 9:32 AM

McDonald's, Pernod Ricard among 40 ads under ASCI scanner in April 2013?blur=25

Health & Personal Care and Education were the main categories that continued to make misleading claims and come under the scanner of the CCC

exchange4media Staff Jun 25, 2013 8:38 AM

ASCI toughens stance on ad violations; appoints COO?blur=25

ASCI, through National Advertising Monitoring Service, has now started tracking advertisements in print and TV nationally against which complaints are upheld

exchange4media Staff May 24, 2013 7:23 PM

ASCI introduces suspension pending investigation?blur=25

This new initiative ensures immediate action against advertisements that are not in public interest

exchange4media Staff Apr 3, 2013 7:20 PM