The constituted committee will be empowered to review and monitor the implementation of the provisions of The Drugs and Magic Remedies (Objectionable Advertisement) Act, 1954 and Rules there under for curbing misleading advertisements of ASU & H drugs.
Non-compliance of ASCI's code of self regulation is a violation of Rule 7 (9) of the Advertising Code contained in the CTN Rules (1994), which states, "No ad which violates the code of self regulation in advertising... shall be carried in the cable service"
ASCI has issued fresh set of rules framed by the Board of Governors for the conduct of elections. These rules shall complement those already stated in the Memorandum and Articles of Association and be subject to them
In December 2013, ASCI's Consumer Complaints Council upheld complaints against 87 ads out of 108 ads, with Health & Personal Care category continuing to lead with the highest number of complaints received
ASCI has upheld the complaint against the ad that claims "Nine out of 10 dentists agree that Oral-B Pro Health is the best toothpaste in India", and said it is misleading as it is based on a faulty survey