ASCI upholds complaints against 208 ads

Out of the 342 advertisements probed by ASCI, 110 advertisements have been withdrawn

e4m by exchange4media Staff
Updated: Apr 30, 2020 3:39 PM

In January 2020, ASCI investigated complaints against 342 advertisements, of which 110 advertisements have been withdrawn by the advertisers on receipt of communication from The Advertising Standards Council of India (ASCI).

The independent Consumer Complaints Council (CCC) of ASCI evaluated the remaining 232 advertisements, of which complaints against 208 advertisements were upheld. Of these 208 advertisements, 83 belonged to the education sector, 64 to the healthcare sector, eight to personal care, seven to Real Estate, five to the food and beverages sector, and 41 were from the ‘others’ category.

For the month of January, the CCC saw misleading advertisements of several IVF hospitals and Fertility clinics. There were also a number of real estate advertisements making leadership claims which were unsubstantiated.

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