ASCI upholds complaints against 248 advertisements

While most of the ads were evaluated for making misleading claims, the Consumer Complaints Council also upheld complaints against a couple of advertisements for encouraging disregard to safety

e4m by exchange4media Staff
Updated: Feb 20, 2020 3:26 PM
ASCI

The Advertising Standards Council of India (ASCI) investigated complaints against 408 advertisements during November 2019.

Of these 137 were withdrawn by the advertisers on receipt of communication from ASCI.

The independent Consumer Complaints Council (CCC) of ASCI evaluated 271 advertisements, of which complaints against 248 advertisements were upheld. Of these 248, 159 belonged to the education sector, 44 belonged to the healthcare sector, eight to personal care, four to the food & beverages sector, and 33 were from the ‘others’ category.

While most of the advertisements were evaluated for making misleading claims, the CCC also upheld complaints against a couple of advertisements for encouraging disregard to safety.

Several advertisements featuring celebrities were caught on the wrong foot for making misleading claims.

Shweta Purandare, Secretary General, ASCI said: “Consumers are exposed to a significant amount of advertisements on a daily basis. Children and youth are thereby greatly influenced not only for the product choices, but also by what is being depicted in the advertisements and celebrity endorsements. Responsible advertising means depicting safe practices and not encourage negligence. It is also the responsibility of Celebrities to check authenticity of the claims they endorse and serve their role of informed influencers.”

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