adtech
At e4m CTV Conference, Russhabh R. Thakkar, Founder and CEO of Frodoh, spoke on the growing disconnect between audience consumption patterns and advertising investments
e4m Staff Jun 18, 2026 7:04 PM
Kumar moves from Tyroo, where he was Director Growth- Global Business and Commercial Development
When the Delhi High Court ruled against Google in the Hindware keyword case, it did not just hand a victory to a sanitaryware brand. It put adtech's entire business model in the dock
Anuja Jain May 30, 2026 3:26 PM
Everyone knows what ads cost. They rarely know what they do. Premjeet Sodhi, Global Analytics Lead at WPP Media, writes why advertising must move beyond media metrics to business outcomes
Premjeet Sodhi May 29, 2026 6:55 PM
Industry estimates suggest the broader AI-in-sports market could approach nearly $50 billion by 2033
Imran Fazal May 13, 2026 8:47 AM
The latest financial results suggest the adtech industry is entering a new phase where infrastructure ownership is increasingly shaping growth, profitability and scale
Anuja Jain May 13, 2026 8:35 AM
GCC teams are now owning the product roadmap as modern advertising infrastructure increasingly resembles a large-scale software problem, note tech pundits
Shantanu David May 11, 2026 9:29 AM
Mayank Sahu will be responsible for driving operational efficiency, optimizing processes, and elevating client experience
e4m Staff Apr 25, 2026 7:50 AM
As programmatic evolves into an agent-led ecosystem, marketers confront a harder question not just how to optimise spend but how much of it truly works
Anuja Jain Apr 15, 2026 8:54 AM
Industry observers share test cycles have become much tighter and platforms are now expected to demonstrate incrementality or measurable outcomes quickly, with most rationalising technology stacks
Shantanu David Apr 7, 2026 8:56 AM
The Mumbai gathering marked the conclusion of the APAC chapter of Affinity Connect 2026
e4m Staff Mar 18, 2026 11:44 AM
Company announces expansion of focus toward first-party data collaboration, CTV ecosystems, premium media supply and proprietary marketing technology
e4m Staff Mar 10, 2026 2:08 PM
Kushal Sanghvi is a seasoned industry leader with over 24 years of experience across advertising, media & digital transformation
With data access tightening and advertiser demand disrupted, the Budget is a key test of whether India treats adtech as core digital infrastructure or just a discretionary marketing layer
Anuja Jain Jan 31, 2026 8:11 AM
Industry leaders say India’s smartphone rules won’t collapse mobile ads but could subtly shift ad power between platforms, OEMs and the wider adtech ecosystem
Shantanu David Jan 16, 2026 9:20 AM
Gaurav Dikshit brings over 20 years of experience across media, marketing, strategy, growth, content, and digital transformation
e4m Staff Jan 13, 2026 3:59 PM
Industry heads say the Indian adtech story is no longer only about speed and scale but a phase of strategic maturity
Anuja Jain Jan 5, 2026 9:32 AM
For a decade, ad tech equated more impressions and clicks with more value—until 2025 proved that scale could lie
Anuja Jain Dec 29, 2025 9:01 AM
The vote is unanimous - brands banking on third-party data to see short-term decline but stability will come with new training pipelines and alignment of strategies with consent-led environment
Anuja Jain Dec 3, 2025 9:13 AM
AI-powered personalisation is advancing faster than consumer comfort, challenging marketers to redefine boundaries while maintaining relevance
Anuja Jain Dec 1, 2025 8:27 AM
Chirag has over 23 years of experience across digital media, AdTech, and marketing technology sectors
e4m Staff Nov 26, 2025 1:36 PM
Amazon’s latest transformation weaves AI, cloud infrastructure, and retail-powered media into a unified advertising engine, redefining the competitive landscape for agencies and rivals alike
Anuja Jain Nov 14, 2025 9:18 AM
The shift has been years in the making but came into sharp focus this festive period
Shantanu David Oct 31, 2025 9:13 AM
Brands must learn to communicate in the language of context and credibility as AI agents start to summarize, analyze, and suggest material on their own
Anuja Jain Oct 25, 2025 9:18 AM
Inventory-agnostic platforms to define programmatic; future will belong to partners who combine reach, privacy-safe data connectivity, and operationalized AI with auditability, note stakeholders
Anuja Jain Oct 13, 2025 9:03 AM
The recognition is based entirely on what employees say about their workplace experience
Gaurav Bhattacharya has 16 years of experience in the field of media Sales, Marketing, Media Planning, Buying and Programmatic advertising, with his last stint in Dentsu India
e4m Staff Oct 1, 2025 11:25 AM
Industry watchers assert that advertising in India is moving towards a privacy-compliant future and there’s more focus on privacy & responsible use of data; clean-room models no longer optional
Shantanu David Sep 23, 2025 8:41 AM
Brands are moving beyond large media agencies, turning instead to Bengaluru’s tech-driven platforms that offer data-backed results, automation, and scalable performance
Pooja Yadav Sep 12, 2025 8:34 AM
Prabhvir Sahmey brings 25 years of deep expertise across digital, media, and adtech
The EU’s case against Google follows a complaint by the European Publishers Council
In an interview with e4m, AdOnMo co-founders Sravanth Gajula and Sandeep Bommireddi discuss the company’s journey, gaps in the DOOH industry, key growth metrics and more
Pooja Yadav Aug 25, 2025 9:22 AM
The CCI scrutiny could sort the lack of price transparency and act as a motivation for greater diversification in India’s programmatic ecosystem, share experts
Shantanu David Aug 14, 2025 8:37 AM
Imran Khan Niazi has over a decade of experience in AdTech, SaaS, CPaaS and eSports
e4m Staff Jun 12, 2025 1:45 PM
Anuj Bhandari has joined forces with Mayank Sharma and Kushagr Sharma
e4m Staff May 19, 2025 6:12 PM
The convergence of the two disciplines transcends tech trends and represents a redefinition of how marketing is planned, executed and measured
Shantanu David Apr 14, 2025 9:10 AM
The company's profit after tax for the year stood at Rs 30.41 crore
Shantanu David Dec 2, 2024 9:39 AM
A unified data layer means a better 360-degree customer view and higher ROIs on marketing spends, say experts
Shantanu David Nov 5, 2024 9:39 AM
'As we look toward the future, we are excited to expand our market reach,' said the company in its press release
e4m Staff Oct 23, 2024 4:10 PM
Chief Business Officer Vasuta Agarwal reflecting on the company's journey
e4m Staff Oct 22, 2024 7:39 PM
Industry experts weigh in on the lack of clarity regarding 'adtech tax', which has left advertisers in the dark about the extent of their spends reaching publishers
Shantanu David Oct 1, 2024 9:21 AM
The trials, say experts, offer a unique opportunity to understand how these systems function, shedding light on everything from real-time bidding to audience targeting
Shantanu David Sep 24, 2024 8:38 AM
Confidential Matching falls under a family of techniques and technologies used to match user data from different sources without exposing or directly sharing sensitive personal information
Shantanu David Sep 17, 2024 9:07 AM
Google’s move could make the AdTech industry more fragmented, noted experts, adding that it was time to address the challenge or develop niche expertise
Shantanu David Jul 24, 2024 8:36 AM
At the roundtable on July 21, industry heads will discuss opportunities and challenges in the AdTech space, driving sales by using real-time data and more
exchange4media Staff Jul 20, 2023 8:57 AM
The company specializes in Mobile Performance, Branding and Influencer Marketing
exchange4media Staff Jul 5, 2023 12:31 PM