AdCounty Media appoints Gaurav Dikshit as Advisor to Board

AdCounty Media India Limited (“Adounty Media/the company”), a digital-first adtech company, has appointed Gaurav Dikshit as an Advisor to Board. In this role, he will support the company’s strategic roadmap, help expand its partner ecosystem, and guide market expansion initiatives.

Dikshit will collaborate with the leadership and board to provide strategic direction on partnerships, growth metrics, and long-term value creation, while exploring new opportunities in digital ecosystems.

Dikshit brings over 20 years of experience across media, marketing, strategy, growth, content, and digital transformation. He began his career in media planning and has progressed through various roles in strategy, content, digital, and corporate functions, gaining experience across agencies, brands, entrepreneurial ventures, and consultancy.

Dikshit has extensive experience in media, consumer insights, and the digital ecosystem.

Over the years, he has held leadership and strategic roles at several well-known organisations in the industry, including Grey Worldwide, where he worked on media planning for brands such as BSNL, Wrigley’s, and Aviva; RK Swamy, handling media planning for BSNL and Blackberrys; and Starcom, working on media planning for Samsung, LVMH, Kohler, and UCB.

He later held leadership roles at Mindshare (GroupM), overseeing media planning and strategy for clients including Apollo Tyres and Lufthansa; Samsung India, focusing on strategy, growth, and performance; and RK Swamy Delhi, leading initiatives such as Digital India, Jan Dhan Yojana, and UNICEF campaigns.

Dikshit has also been an entrepreneur who has developed and scaled many digital- and content-based platforms with an emphasis on growth markets, specifically developing and rural markets.

Speaking on the appointment, the Co-founder & Whole Time Director of the Company of AdCounty Media, Delphin Varghese, said, “Gaurav's exceptional combination of strategic foresight coupled with directly applied entrepreneurial knowledge as well as a firm grasp of both traditional media outlets (TV/Radio) and digital ecosystems (social media) provides our executive leadership path with further strength as we ramp up growth opportunities. In addition, Gaurav's knowledge will significantly contribute to developing AdCounty Media's partner strategy, increasing our market position, and helping build a long-lasting value for both the business and our partners.”