New India Abroad appoints Bhabani Prasad Das as CBO

New India Abroad has appointed Bhabani Prasad Das as its Chief Business Officer (CBO). With close to 20 years of experience in media sales and brand strategy, Bhabani will focus on driving revenue growth and expanding the platform’s digital and branded content initiatives.

In his new role, Bhabani will oversee Global Ad Sales across digital, Connected TV (CTV), and branded content, while leading the network’s strategic alliances and intellectual property (IP) development.

"Bhabani’s track record in scaling media properties and his deep understanding of the digital ecosystem make him the ideal leader to steer our business operations," said the leadership team at New India Abroad. "His expertise will be instrumental in connecting global brands with our diverse and affluent diaspora audience."

Bhabani joins New India Abroad following a successful tenure as the National Head of Digital Branded Content & IP at Republic Media Network.

His extensive career includes pivotal roles at some of India’s most prominent media and tech companies: Republic Media Network, ABP Digital, Times Internet Limited.

Driving the Future of Diaspora Media As CBO, Bhabani will focus on monetizing New India Abroad’s multi-platform presence, which includes a weekly digital newspaper, daily newsletters, and a growing library of video and podcast content in languages including English, Hindi, Punjabi, and Gujarati.

"I am thrilled to join New India Abroad and lead the business strategy for a platform that holds such cultural and informational significance for the global Indian community," said Bhabani Prasad Das. "The diaspora is no longer just a donor or an immigrant group; they are the deciders of the future. My goal is to build a world-class business framework that reflects their influence and provides brands with a trusted, high-engagement bridge to this community."