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Pathak was serving as National Head and South Branch Head at the network
e4m Staff May 19, 2026 3:15 PM
He has joined Emeritus as Associate Director - Brand Experience & Activations
e4m Staff May 19, 2026 8:46 AM
The move marks the end of a 23-year-long stint at Ogilvy, where he led key offices and worked across marquee brands including Mondelez, Tata Motors and BP Castrol
Neeta Nair May 1, 2026 11:33 AM
Prakash is the Chief Operating Officer & Business Head-Consumer Products Group
e4m Staff Apr 21, 2026 3:13 PM
Aman Srivastava was Senior Vice-President and Head of Marketing for OAP Digital Business at Sony LIV
e4m Staff Apr 1, 2026 10:11 AM
Kedar Apte served as Senior Vice President and Head of EV Charging Infrastructure at Mahindra Group
e4m Staff Mar 26, 2026 7:44 AM
Shetty is currently serving as National Revenue Head – NDTV Profit; Makker is the National Revenue Head – NDTV India
e4m Staff Feb 11, 2026 2:30 PM
Prior to joining Admitad, Samrat held senior commercial and sales leadership roles, including Country Manager for Vietnam and Business Director for Global Agency Solutions APAC
e4m Staff Jan 12, 2026 5:10 PM
Rohit Prasad serves as the Senior Vice President and Head Scientist - Artificial General Intelligence at Amazon
e4m Staff Dec 20, 2025 1:51 PM
Promotional expenses came down from Rs 866.6 crores in FY22 to Rs 597.8 crores in FY23
e4m Staff Sep 27, 2023 5:13 PM
The platform spent Rs 1,848.70 crore compared to Rs 570 crore in FY21
exchange4media Staff Jan 3, 2023 8:33 AM
While inflation continues to bother consumers and brands both, marketers are trying their best to boost their festive sales, say experts
Kanchan Srivastava Sep 7, 2022 8:37 AM
The FMCG major said it has spent Rs 1,334 crore on advertising and promotion in the quarter, compared to Rs 1,029 in Q1 of 2021
exchange4media Staff Jul 20, 2022 10:10 AM
According to Zenith's latest Advertising Expenditure Forecasts report, ad spend will exceed pre-pandemic peak by 6% this year
exchange4media Staff Jul 26, 2021 12:28 PM
As per Google Transparency Report, Dravida Munnetra Kazhagam spent close to Rs 21 crores on more than 2000 ads on Google
Tasmayee Laha Roy May 6, 2021 8:56 AM
Political parties are heavily relying on social media campaigns and using video conference tools to reach out to larger audiences
Tasmayee Laha Roy Feb 11, 2021 9:02 AM
Industry observers say political parties are pushing their digital campaigning budget by at least 30-40% just for Bengal
Tasmayee Laha Roy Nov 19, 2020 8:19 AM
Going aggressive on the spends, the party’s Bihar page even went to the extent of spending an upwards of Rs 5 lakhs on a single day (November 4)
Tasmayee Laha Roy Nov 9, 2020 8:36 AM
Banning of political ads on Google and Twitter has put Facebook India at the centrestage for most of the digital political advertising in the last three months
Tasmayee Laha Roy Aug 28, 2020 8:27 AM
The ad spends of e-commerce players, both marketplaces and D2C brands, were the first ones to bounce back
Tasmayee Laha Roy Jul 23, 2020 8:25 AM
Industry players say discounted ad rates, absence of fresh content on TV and lack of new campaigns have been some of the hurdles but revenues are expected to pick up on the back of the festive season
exchange4media Staff Jun 22, 2020 7:59 AM
According to Pratham Hegde, Director and Head of Measurement, Facebook India, businesses, both large and small, now need to focus on measurable business outcomes
exchange4media Staff May 6, 2020 9:07 AM











