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Guest Column: There is growing judicial discomfort with intermediaries profiting from engagement while disclaiming responsibility for its consequences, writes M. Gautham Machaiah
M. Gautham Machaiah Jun 24, 2026 12:44 PM
Rob Reilly, Global Chief Creative Officer at WPP, weighs in on WPP's recent business performance, Cannes Lions' changing priorities & the challenge of building creative momentum beyond Ogilvy in India
Neeta Nair Jun 24, 2026 8:49 AM
Subject to shareholder appointment, Rafa will join HEINEKEN on 1 October 2026
e4m Staff Jun 23, 2026 4:07 PM
Campaigns from Leo India, Ogilvy Bangalore, Enormous and Fundamental help India add five more shortlists
e4m Staff Jun 23, 2026 3:44 PM
The launch highlights the general availability of Teads CTV Performance, bringing AI-driven, lower-funnel outcomes directly to the living room
e4m Staff Jun 23, 2026 3:41 PM
Laurent Depouilly succeeds Guerin as Country Manager of Ipsos bva in France
e4m Staff Jun 23, 2026 2:56 PM
Guest Column: Gargi Sarkar, Founder & MD of RA Brand Consultant, examines why brand recall has become more critical than market competition
Gargi Sarkar Jun 23, 2026 2:04 PM
With many agencies already on board, absence of GroupM/WPP Media and Omnicom, now strengthened by IPG, could still determine if Roadstar becomes India’s common OOH currency
Kanchan Srivastava Jun 23, 2026 8:16 AM
Shah will take over from Will Cathcart who is exiting the platform after heading WhatsApp for 7 years
e4m Staff Jun 22, 2026 7:21 PM
Under the deal, Meta will acquire about a 20 per cent minority stake in CRED
e4m Staff Jun 22, 2026 7:14 PM
Prior to his promotion, Ankit Apurv held the role of Associate Vice President – Marketing at the company
VML’s KitKat campaign keeps India in contention as the country takes its overall shortlist tally to 18 across 24 categories announced so far
e4m Staff Jun 22, 2026 1:44 PM
Prior to her elevation, Niyati Agarwal held the role of Senior Director - Platform Strategy at the company
e4m Desk Jun 22, 2026 10:40 AM
News18 India’s senior journalist and anchor Sushant Sinha speaks to e4m on the success of the Pathshala format, audience trust and why he believes credibility is the most valuable currency in news
Ruhail Amin Jun 22, 2026 9:12 AM
With rising acquisition costs and hyper-competition, consumer brands are now talking conversion rates, basket size, and repeat purchase frequency, share industry heads
Anuja Jain Jun 22, 2026 8:45 AM
Prior to joining The Plan Beyond, Priyanka Arora served as Vice President at Axis Max Life Insurance
e4m Staff Jun 21, 2026 8:55 PM
The registration provides a statutory framework for the collective administration and licensing of sound recording rights and brings greater clarity for businesses using recorded music in India
e4m Staff Jun 20, 2026 5:23 PM
The search for a successor gained momentum after Air India CEO Campbell Wilson confirmed his resignation in April
e4m Staff Jun 20, 2026 10:49 AM
Niyati Sah's journey from corporate leader to executive coach is a reminder that success isn't a destination, it is something we can redefine at every stage of life
e4m Staff Jun 19, 2026 12:41 PM
Kirana Club will continue to operate independently within the Meesho group
e4m Staff Jun 19, 2026 10:14 AM
At e4m CTV Conference, Russhabh R. Thakkar, Founder and CEO of Frodoh, spoke on the growing disconnect between audience consumption patterns and advertising investments
e4m Staff Jun 18, 2026 7:04 PM
In tandem with Kent’s retirement, Chris Reitermann will also be transitioning away from his role as Co-CEO of Ogilvy APAC
e4m Staff Jun 18, 2026 12:50 PM
On his birthday, Sanjiv Puri's journey serves as a reminder that enduring leadership is often defined not by dramatic moments but by the steady pursuit of excellence
e4m Staff Jun 18, 2026 9:16 AM
For broadcasters and media companies, the challenge lies in aligning the interests of multiple industry segments that often operate under different business realities
Imran Fazal Jun 18, 2026 9:05 AM
The former HDFC chief will felicitate winners across marketing, advertising, branding and communications at the fourth edition of the BW Merit Awards
e4m Staff Jun 17, 2026 3:06 PM
Prior to this role, Singh was CIO - India & South West Asia at The Coca-Cola Company
e4m Staff Jun 17, 2026 12:34 PM
She previously held leadership roles at Amazon India, Nykaa and Ekart Logistics
e4m Staff Jun 17, 2026 12:20 PM
The government has said the restriction is aimed at preventing cheating networks
e4m Staff Jun 17, 2026 12:07 PM
As industry stakeholders begin examining the draft, the emerging consensus appears to be that while the rules modernise the administrative framework, they stop short of liberalising the sector
Imran Fazal Jun 17, 2026 8:33 AM
John succeeds Sacha Berendji, who will stay with M&S and remain on the Executive Committee until April 2027
Nitin Golani has over two decades of global experience across education, technology, and consumer sectors
e4m Staff Jun 16, 2026 2:08 PM
Prior to joining Grapes Worldwide, he held leadership roles at agencies including Techmagnate, Intelegencia, and Unyscape
e4m Staff Jun 16, 2026 1:30 PM
Harsh Sharma to lead AI, automation, product development, and technology initiatives
e4m Staff Jun 16, 2026 1:18 PM
The restriction addresses the specific structural feature through which the platform has been used to fabricate after-the-event 'paper leak' evidence
e4m Staff Jun 16, 2026 11:36 AM
Guest Column: Ganapathy Viswanathan, Communication Consultant & Author, writes how the conversation around Women’s T20 World Cup is shifting towards audience delivery, engagement & commercial returns
Ganapathy Viswanathan Jun 15, 2026 4:44 PM
At e4m Connected TV Conference 2026, Huella Co-Founder Mayura Nayak outlined how changing viewing habits, second-screen behaviour and interactive formats are pushing CTV towards measurable engagement
e4m Staff Jun 15, 2026 1:39 PM
Palki Sharma, Founder and Director of India Global Review, speaks to e4m on why she chose entrepreneurship after two decades in journalism, changing media landscape, AI's role in newsrooms and more
Ruhail Amin Jun 15, 2026 9:07 AM
Self-serve advertising is being viewed in the industry as a natural extension towards in-house control, reshaping of media planning, and an attempt to reduce friction for smaller players
Anuja Jain Jun 15, 2026 8:52 AM
Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, says if misinformation wasn’t challenging enough, artificial intelligence has added another layer of complexity
Ganapathy Viswanathan Jun 15, 2026 8:13 AM
In this feature, Abhinav K. Srivastava shares his three-decade journey in communications, the evolution of PR, crisis management, agency life, and the future of the profession
Ritika Upmanyu Jun 12, 2026 5:02 PM
New placement introduces a five-second countdown ad after eligible Reels, as Meta looks to unlock fresh inventory from a format that now accounts for nearly half of engagement on Instagram
e4m Staff Jun 12, 2026 1:10 PM
India Today Influence is the influencer marketing arm of the India Today Group
e4m Staff Jun 12, 2026 11:58 AM
Industry stakeholders have until July 27 to submit comments on the draft framework
e4m Staff Jun 12, 2026 10:55 AM
At Sony Pictures Networks India, Upadhyay will work closely with the company's leadership team on financial strategy, business planning and performance management
e4m Staff Jun 12, 2026 10:13 AM
