2026
From LinkedIn BROs to rigged roulette wheels, brands turned this Raksha Bandhan into their most inventive sibling showdown yet
Aryendra Khan Aug 28, 2026 9:06 AM
The next generation of PR agency founders are starting earlier, building leaner and challenging the traditional agency model. But can youth translate into long-term credibility?
Ritika Upmanyu Aug 27, 2026 3:37 PM
The investment question is becoming more difficult because the television market itself faces structural pressure
Imran Fazal Aug 27, 2026 9:25 AM
WPP and Omnicom named first agency partners; self-serve Ads Manager to open on September 4 with daily budgets starting at ₹725
e4m Staff Aug 27, 2026 7:03 AM
At the upcoming edition of the conference, Amitabh Pande, Chief Strategy Officer at Diageo India, will share key insights on the topic ‘Building Brands That Win Consumers, Occasions and Culture’
Industry experts say there is typically a 15–20% uplift in seasonal budgets for Kerala during Onam
Sandhi Sarun Aug 26, 2026 9:11 AM
Pallavi Saxena, Chief Marketing and Revenue Officer, Cleartrip; Nitin Khanna, CMO, ACKO & Indrajeet Mookherjee, President – Integrated Client Management, dentsu India, will engage in a fireside chat
ASCI said almost 97% of advertisements reported during the post-PROGA period were found on the Meta Ad Library, Instagram and websites
Imran Fazal Aug 25, 2026 9:18 AM
With a shorter festive window this year, digital platforms are looking to make the most of premium inventory, sharper audience targeting and measurable outcomes, say industry watchers
Sandhi Sarun Aug 24, 2026 9:32 AM
In the ‘Not a Gentleman’s Game’ campaign, the World Cup-winning captain brings the aggression, intensity and ambition of Team India to Sony Sports Network’s high-energy campaign
e4m Staff Aug 22, 2026 11:36 AM
To be held in September, senior HR leaders will explore AI, talent transformation, skills-first organisations and the evolving role of the CHRO
e4m Staff Aug 21, 2026 4:36 PM
Puneet Das, Chief Marketing Officer, Britannia Industries Limited, will share key insights at the upcoming edition of the conference on Sep 3
The fifth edition of the league brings together business leaders, CXOs and senior professionals from across the NCR
e4m Staff Aug 21, 2026 12:04 PM
Guest Column: Sr. Marketing Leader Yatnesh Pandey on how Indian consumers are shifting from buying products to purchasing experiences, making products part of a larger consumption journey
Yatnesh Pandey Aug 21, 2026 9:17 AM
The meeting, attended by I&B Secretary and senior government officials, discussed at length the outstanding issues surrounding BARC's compliance with the TRP 2026 policy
Imran Fazal Aug 20, 2026 3:28 PM
Creators can receive an additional Rs 10,000 for every 1 lakh views generated
e4m Staff Aug 20, 2026 3:03 PM
Guest Column: Ravalnath Joshi, Business Head of Aidem Ventures, makes the case for Free Ad-Supported Television as regional broadcasters’ fastest route to a new, addressable revenue line
Ravalnath Joshi Aug 20, 2026 1:08 PM
The Culture Intelligence Summit 2026 was hosted by ShareChat and Moj in Mumbai and Delhi
e4m Staff Aug 18, 2026 4:35 PM
Revenue from operations rose 36% to ₹690.2 crore during the year, while profit after tax stood at ₹25.9 crore
e4m Staff Aug 17, 2026 6:09 PM
Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, on how Onam offers brands a powerful combination of tradition, family, celebration, community and consumption
Ganapathy Viswanathan Aug 17, 2026 11:56 AM
From Kochi Metro to airports and malls, brands are expanding their OOH play beyond traditional hoardings
Sandhi Sarun Aug 17, 2026 9:25 AM
Guest Column: Carol Goyal, CEO of Aesthetic Intelligence Lab, shares how new India is being epitomised by Gen Z
Carol Goyal Aug 15, 2026 11:27 AM
Guest Column: Deepak Choudhary, President-EEMA, Founder & MD - Eva Live, EVENTFAQS Media, MSEED & Doremi Entertianment, states how the idea of Brand India is undergoing a significant transformation
Deepak Choudhary Aug 15, 2026 11:19 AM
Guest Column: Jyotiraditya Thakur, Co-Founder, Bhag Club, shares how the new India is the aspirational India, an India that is confident about wanting more, building more, and becoming more
Jyotiraditya Thakur Aug 15, 2026 11:11 AM
Guest Column: Gaurav Gopal Verma states that as India celebrates its 80th Independence Day, there is something beyond the tricolour, the speeches that feels different this year
Gaurav Gopal Verma Aug 15, 2026 11:02 AM
Guest Column: M Gautham Machaiah writes how regulatory reform collides with commercial reality in television’s most lucrative quarter
M. Gautham Machaiah Aug 12, 2026 1:50 PM
The awards aim to recognise and celebrate innovative campaigns that have demonstrated creativity, effectiveness and cultural relevance in South India
e4m Desk Aug 12, 2026 12:58 PM
Krishnan Sundaram joins Bajaj Electricals from Vini Cosmetics, where he served as Chief Executive Officer
e4m Staff Aug 12, 2026 11:51 AM
The company’s consolidated revenue from operations stood at Rs 265.83 crore in the April-June quarter, down from Rs 329.36 crore in the year-ago period
e4m Staff Aug 12, 2026 10:12 AM
Guest Column: Shantomoy Ray, Founder and Director of K Factor Communications, examines the growing obsession with social media virality & explores why brands may need to shift their focus to relevance
Shantomoy Ray Aug 12, 2026 8:13 AM
As AI changes how consumers discover brands, marketers are balancing traditional search, conversational queries, unified visibility, content credibility and conversion
e4m Staff Aug 11, 2026 5:50 PM
The MIB has also reiterated the time slots during which PSA films can be shown in cinemas
e4m Staff Aug 10, 2026 12:49 PM
As India celebrates its 80th year of independence, marketers have an opportunity to look at the occasion not merely as a patriotic calendar event, but as a moment that brings the country together
e4m Desk Aug 10, 2026 10:16 AM
More than 1,000 media jobs are estimated to have been lost in 2026 as weak economics, AI and restructuring remake Indian newsrooms
Tasmayee Laha Roy Aug 10, 2026 9:20 AM
Neeraj Roy is Managing Director and CEO of Hungama Digital Media Entertainment
Debolina Datta Aug 8, 2026 10:38 AM
According to a report by TAM Sports, the top five advertisers together accounted for 55% of total advertising volumes in 2026, compared with 48% in the previous tournament
The campaign covers broadcast of tournaments being held from August 15 to December 1
Warner Bros. Discovery reported $8.7 bn in second-quarter revenue as advtg fell 22% & content revenue declined 26%, while its streaming biz continued to grow with adjusted EBITDA jumping 63% ex-FX
Of the 40 ads reviewed, 21 were modified or withdrawn by advertisers without contest after ASCI raised concerns, while another 18 were held to be in violation by the Consumer Complaints Council
e4m Staff Aug 6, 2026 12:49 PM
Chief Executive Cindy Rose said WPP had completed the first phase of its organisational overhaul under its Elevate28 strategy
e4m Staff Aug 6, 2026 12:01 PM
Dr. Annurag Batra writes that AAAI must embrace change, transparency and fresh thinking to stay relevant
Annurag Batra Aug 5, 2026 5:17 PM
For brands, Onam is much more than another festival on the calendar. It is one of Kerala’s biggest retail opportunities, where tradition, family celebrations and consumer spending come together
Presented by DS Group, the fourth edition brought together over 60 of the Indian journalism's most influential editors and anchors for a day-long dialogue on AI, trust and the future of the newsroom
e4m Staff Aug 3, 2026 12:17 PM
Guest Column: Ganapathy Viswanathan, Communication Consultant & Author, explains how Kerala becomes India’s first big festive marketplace with the arrival of Onam
Ganapathy Viswanathan Aug 3, 2026 9:20 AM
As AI rewrites what execution means, Indian creative agencies are looking past the book for talent that is fluent in data, technology and business
Aryendra Khan Aug 3, 2026 9:19 AM
Brands are allocating 40-70% of festive budgets to digital, while OOH and creator partnerships gain prominence this Onam
Sandhi Sarun Aug 3, 2026 9:10 AM
While traditional television continued to command substantial advertiser interest, Connected TV emerged as the more diversified advertising platform during the tournament