Ogilvy’s creative take on Social Distancing for The Hindu
The poster was created by Mahesh Gharat and Kiran Anthony, Chief Creative Officers, Ogilvy - South India
Ogilvy has come up with a creative for The Hindu to send out to its readers a clear message about preventing the spread of Coronavirus.
The ad has been executed in a rather simple yet straightforward style where the words of the copy are spaced out to symbolise social distancing. Together they read: "It's practically this easy to stop the virus from spreading."
The poster was created by Mahesh Gharat and Kiran Anthony, Chief Creative Officers, Ogilvy - South India.
The Hindu had also previously received praises for their creative on World Wildlife Day titled "Meet The Dumbest Creature on The Planet.” The publication had also released an ad, expressing their displeasure at corporates milking the coronavirus crisis for business gains.
Sportstar – the fortnightly sports magazine published by The Hindu Group – has put on hold its print issue for the first time in nearly 43 years due to the Coronavirus pandemic.
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