As digital platforms multiply and capture more of consumers’ time, news publishers are being pushed to rethink an advertising model built around inventory, traffic and programmatic
At e4m D2C Summit 5.0, the Head of Mid Market Sales at Google India laid out a three-pronged playbook for brands chasing a share of India's ₹1.2 lakh crore festive season
e4m Staff Sep 17, 2026 9:45 AM
With ChatGPT Ads live in India and Google testing conversational AI Search formats, advertisers face a new medium where assistance and promotion increasingly overlap
Shantanu David Sep 15, 2026 9:33 AM
She was previously serving as Vice President, Southeast Asia and South Asia Frontier, Google Asia Pacific
e4m Staff Sep 14, 2026 5:50 PM
Goodall most recently served as VP - Data Centre Infrastructure & Partnerships at bp
e4m Staff Sep 14, 2026 10:48 AM
The creative for the print ads is built around advertiser case studies, with Google highlighting measurable sales and purchase growth. e4m decodes the timing
Shantanu David Sep 14, 2026 8:59 AM
The court observed that the defendants allegedly used AI technology to manipulate Sharma’s images, voice and other personality attributes in doctored videos
e4m Staff Sep 12, 2026 12:36 PM
Prior to this, she served as Senior Executive - Business Media Planning at WPP Media
The complaint also covered Google’s advertising policies and payment warnings displayed to users attempting to make payments to WinZo through Google Pay
e4m Staff Sep 9, 2026 11:34 AM
The overhaul follows a €460 million fine imposed on Google by the European Commission in July for favouring its own services
The former Google executive has led Snap’s EMEA business for nearly four years
Sanjay Gupta’s professional journey offers a compelling story of leadership across some of India and Asia Pacific’s most transformative industries
The court previously found that Google unlawfully tied its publisher ad server to AdX, pushing publishers towards using both products and restricting the ability of rival ad exchanges to compete
Advertisers remain cautious about paying a premium until ChatGPT Ads proves its ROI
Shantanu David Sep 1, 2026 8:48 AM
Guest Column: Ganapathy Viswanathan explains why India’s demanding business environment is shaping global leaders and inspiring a new generation
Ganapathy Viswanathan Aug 26, 2026 2:17 PM
For brands & agencies, the question is whether the AI badge will matter to consumers, and what happens when machines can identify machine-made content, even when humans cannot
Shantanu David Aug 25, 2026 8:56 AM
Explore this week's standout ad campaigns from Flipkart, Google, and more, showcasing creativity, humour, and a courtroom clash in the advertising world.
Aryendra Khan Aug 22, 2026 10:03 AM
As per news agencies, the Indian Cyber Crime Coordination Centre has ordered at least 57 websites and databases hosted on Firebase to be removed in August alone
e4m Staff Aug 22, 2026 8:59 AM
e4m was the first to break the news of Rajan moving on from Bloomberg Media
e4m Staff Aug 18, 2026 4:57 PM
Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, on why Shah Rukh Khan continues to remain in the consideration set for major brands seeking celebrity endorsers
Ganapathy Viswanathan Aug 17, 2026 12:03 PM
Soni was earlier Director-Google Play, APAC Scaled Business & Partner Ecosystem.
e4m Staff Aug 15, 2026 9:26 AM
The new model is positioned as a lower-cost option for businesses building autonomous AI systems
e4m Staff Aug 14, 2026 8:57 AM
The US cases form part of a wider regulatory push around social media use and children
e4m Staff Aug 11, 2026 8:55 AM
The campaign is conceptualised and written by Prasoon Joshi, Chairman, Omnicom Advertising India, and developed by Google with McCann India and Nirvana Films
e4m Staff Aug 10, 2026 6:40 PM
According to a report by TAM Sports, the top five advertisers together accounted for 55% of total advertising volumes in 2026, compared with 48% in the previous tournament
The Indian-American engineer behind Google's core infrastructure exits to launch Discovery Loop, as Pichai and Hassabis confirm changes atop Google DeepMind
e4m Staff Aug 7, 2026 12:23 PM
While Teads has not disclosed a specific damages claim, the filing seeks treble damages, punitive damages and restitution, with the final amount to be determined during trial proceedings
e4m Staff Aug 5, 2026 10:24 AM
The meeting follows Meta’s brief removal of a Facebook video posted by PM Modi on July 23
e4m Staff Jul 31, 2026 4:49 PM
Alphabet, Meta, Amazon and Microsoft collectively reported another quarter of robust growth, driven by digital advertising, cloud computing and enterprise software
Shantanu David Jul 31, 2026 8:59 AM
Meta, Google, X and Snapchat have been summoned to appear before the Parliamentary Standing Committee on Aug 3 amid rising concerns over deepfakes, privacy, misinformation and platform responsibility
e4m Staff Jul 28, 2026 5:49 PM
Guest Column: Marketing veteran Shubhranshu Singh shares his take on why publishers must assess - what happens if we switch Google off entirely
Shubhranshu Singh Jul 27, 2026 8:54 AM
While Revenue from Search and Other rose 17% year over year, YouTube Ads recorded 13% growth; Google Cloud’s revenue surged 82%
With Instagram, TikTok, X and YouTube performance being part of the Search Console, marketers say a reel is as searchable as a webpage, and it’s time to find out what that means for content & metrics
Anuja Jain Jul 22, 2026 8:51 AM
Guest Column: In this 2-part series, Renuka Naj and R Chandra Mouli take stock of where the Indian advertising industry stands in terms of the use of AI in the sector
Renuka Naj & R. Chandra Mouli Jul 21, 2026 11:59 AM
Google has been fined approximately $854,250; the tech giant has argued that it was protected by EU regulations that exempt online platforms from liability for content uploaded by third parties
AI agents are reshaping marketing analytics by moving beyond dashboards to explain results, recommend actions and accelerate decision making for CMOs.
Brij Pahwa Jul 16, 2026 2:14 PM
Hachette, Cengage, Elsevier and author Scott Turow have filed a proposed class action in New York, accusing Google of unlawfully using millions of copyrighted books to develop its Gemini AI models
e4m Staff Jul 15, 2026 11:18 AM
As Google pushes AI deeper into planning, creative and measurement, marketers weigh the promise of smarter campaigns against the need for human oversight
Shantanu David Jul 13, 2026 8:39 AM
With the new Platform Properties feature, creators and brands can view key performance metrics such as clicks, impressions and search queries that drive traffic to their social content
e4m Staff Jul 10, 2026 2:53 PM
The tech giant has said that the ruling departs from established legal precedent in India as it challenges the Delhi High Court verdict on trademark keyword bidding
Advertising continues to contribute more than one-third of industry revenues, generating an estimated $300 million in 2025
e4m Staff Jul 9, 2026 11:00 AM
The report says digital adoption has helped nearly 60% of MSMEs achieve double-digit revenue growth with AI expected to unlock up to 30-35% improvement in profitability for businesses
e4m Staff Jul 8, 2026 12:06 PM
With TRPs suspended at the start of the crucial festive planning cycle, advertisers may divert budgets to digital platforms where campaign performance can be measured in real time
Imran Fazal Jul 3, 2026 8:59 AM
Sudeep will also manage Creator Economy & Partnerships, and will report into Sandeep Mehrotra, Chief Operating Officer – Advertisement Revenue, ‘Z’