women-s-premier-league
Guest Column: Ganapathy Viswanathan, Communication Consultant & Author, writes how the conversation around Women’s T20 World Cup is shifting towards audience delivery, engagement & commercial returns
Ganapathy Viswanathan Jun 15, 2026 4:44 PM
The brand film features action from across TATA WPL teams and players and has been conceptualised by Ogilvy
e4m Staff Jan 11, 2026 9:00 AM
Dr. Fixit will be prominently visible through branding on umpire jerseys and exclusive integration during Decision Review System (DRS) moments across TV and digital platforms
The fourth edition of the tournament is set to be held from January 9 to February 5, 2026
e4m Staff Jan 7, 2026 12:49 PM
CEAT remains the Strategic Time-Out Partner, with Bisleri joining the league as its official Beverage Partner
e4m Staff Nov 27, 2025 8:44 AM
The cricket body has asked reputed entities to acquire the ‘Official Partner Rights’ for the Women’s Premier League, through a tender process
Herbalife supports sportspersons like Virat Kohli, Smriti Mandhana, Lakshya Sen, Manika Batra, and Mary Kom
e4m Staff Feb 11, 2025 12:34 PM
The number of fans attending matches has surged by over 50%, reflecting increasing enthusiasm and support for WPL, says IPL Valuation Report 2024 by D&P Advisory
e4m Staff Sep 4, 2024 10:09 AM
PUMA has also onboarded Vineeta Singh, Masaba Gupta, Faye D’Souza to champion the cause of women’s cricket this WPL season
e4m Staff Feb 29, 2024 10:57 AM
The series aims to be a cultural milestone that inspires women in sports and other fields
Industry players said TV viewership for the first edition of Women’s Premier League was less than expected but decent
Aditi Gupta Mar 28, 2023 9:03 AM
Women's Premier League has boosted the public profiles of women cricketers, enhancing their brand value and share in AdEx
Nilanjana Basu Mar 14, 2023 8:56 AM
Lotus Herbals is the principal sponsor for the Mumbai Indians team
exchange4media Staff Mar 13, 2023 11:15 AM
Tata Motors, Tata Capital, Hero Vida, BoB, MPL Striker, World Gold Council, H&M, JSW Paints, Noise and Apar Industries have come on board, e4m has learnt exclusively
Sonam Saini Mar 3, 2023 9:07 AM
Dream11 is the official fantasy partner, CEAT strategic timeout partner and Amul, the beverage partner
exchange4media Staff Feb 25, 2023 8:19 AM
The teams can join hands with fantasy sports companies, the cricket body has said
exchange4media Staff Feb 15, 2023 11:30 AM