JioStar secures 15 sponsors for Tata Women’s Premier League 2026
The fourth edition of the tournament is set to be held from January 9 to February 5, 2026
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Published: Jan 7, 2026 12:49 PM | 1 min read
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The TATA Women’s Premier League (WPL) 2026 returns with its fourth edition, scheduled to run from January 9 to February 5, 2026.
JioStar, the official broadcaster and streaming partner, has secured a strong and diverse roster of 15 sponsors for the upcoming season, reflecting the league’s growing scale, credibility, and appeal across consumer markets.
Sponsors for TATA WPL 2026 include State Bank of India (SBI), BHIM payments app, Kingfisher Premium Packaged Drinking Water, Kalyan Jewellers, TVS Eurogrip Tyres, VIDA by Hero MotoCorp, OpenAI (ChatGPT), OnePlus, Tata Capital, Policybazaar, Pidilite, Wipro, Reckitt Benckiser India, Mast Masala and Crystal Cook N Serve.
Anup Govindan, Head - Sports Sales, JioStar said, “WPL 2026 marks a clear inflection point for women’s cricket, both in terms of scale and commercial intent. Brands today are looking beyond short-term visibility to build deeper, long-term associations and WPL offers a compelling platform that delivers scale, high engagement and strong connect. The diversity of categories coming on board reflects growing confidence in women’s cricket as a premium and impactful media property.”
“We are excited to partner with brands that share our vision of building women’s cricket into a long-term world-class sporting league,” he added.
The TATA WPL 2026 kicks off on January 9, with the opening match featuring Mumbai Indians taking on Royal Challengers Bengaluru.
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