BCCI and Herbalife forge 2-year partnership for Women’s Premier League
Herbalife supports sportspersons like Virat Kohli, Smriti Mandhana, Lakshya Sen, Manika Batra, and Mary Kom
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Published: Feb 11, 2025 12:34 PM | 1 min read
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The Board of Control for Cricket in India (BCCI) has entered into a two-year partnership with global nutrition leader Herbalife, which will now serve as an associate partner for the TATA Women’s Premier League (WPL).
The BCCI expressed its enthusiasm about the partnership, noting that Herbalife’s range of nutrition solutions will contribute to improving the players' fitness and overall experience. The partnership is expected to drive further success and growth for the league, benefiting both players and fans alike.
This strategic alliance is seen as essential for the continued success of the TATA WPL, which has quickly become a premier platform for showcasing top-tier women’s cricketing talent from India and around the world.
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Herbalife, which offers products such as protein shakes, vitamins, and sports supplements, supports several sportspersons across the world, including renowned Indian sports figures such as Virat Kohli, Smriti Mandhana, Lakshya Sen, Manika Batra, and Mary Kom.
The 2025 season of the TATA WPL will officially kick off on February 14, with the defending champions, Royal Challengers Bengaluru, facing Gujarat Giants at Kotambi Stadium in Vadodara, at 7:30 PM IST.
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