white
DEPT® executives explain why agentic AI requires enterprises to redesign workflows, strengthen governance and combine AI agents with human oversight.
Brij Pahwa Jul 13, 2026 6:42 PM
The agency bagged the ‘Digital Marketing Agency of the Year’ honour for its impressive and outstanding work
e4m Desk Apr 15, 2026 10:58 PM
Prior to his elevation, Nitish Chopra held the role of Business Head at the company.
Interactive AI presence becomes a key highlight of the White House summit as conversations around human-robot interaction grow louder
Vaishnavi Deshpande Mar 26, 2026 3:25 PM
Through this campaign, the brand is entering the beauty and grooming category
e4m Staff Feb 13, 2026 4:45 PM
Guest Column: Shrenik Gandhi, Co-Founder and CEO, White Rivers Media, writes why India’s next growth chapter will be written by those who learn to work with intelligence, not just talk about it
Shrenik Gandhi Feb 1, 2026 4:27 PM
Agency heads are broadly cautiously optimistic about 2026 and say they are expecting growth to be steady and sustainable rather than aggressive
Sunidhi Vijay Jan 5, 2026 8:49 AM
Under this mandate, WRM will develop and implement a digital strategy to support SMFG India Credit’s online presence and customer engagement across the country
e4m Staff Dec 17, 2025 1:00 PM
For years, the creative brief shaped campaigns. Now, that guide often lives within the IP—its universe, audience, and the cultural influence it already holds
Soumya Gawri Oct 3, 2025 8:12 AM
Guest Column: Shruti Kohli, Founder of Whiteboard Authors, shares her views on how entrepreneurial storytelling has evolved from boardroom pitches to bite-sized, authentic content across social media
Shruti Kohli Aug 13, 2025 5:37 PM
‘The Penguin’ leads the nominations with a total of 24; ‘The Bear’, ‘The White Lotus’ and ‘Hacks’ are among the other key contenders
e4m Staff Jul 18, 2025 12:55 PM
As per industry estimates, India now has over 1,000 digital-focused agencies, up from just about 50 in 2011
Sunidhi Vijay Jun 27, 2025 9:21 AM
The mandate encompasses strategy development, content orchestration, and platform management across major online channels
e4m Staff May 29, 2025 12:52 PM
The White Paper will be formally released on May 3, 2025, during WAVES Summit 2025 in Mumbai
The show, which runs in the 9:00 PM to 10:00 PM time slot, marked the debut of Sudhir Chaudhary on Aaj Tak
e4m Staff Apr 5, 2025 11:16 AM
The prestigious awards honour companies, organisations and individuals who have harnessed the power of digital influence to create impactful and engaging content
e4m Desk Mar 11, 2025 10:37 PM
Among the other big winners were Bisleri, White Rivers Media, Dot Media and Togglehead
e4m Desk Mar 11, 2025 10:34 PM
Whiteboard Authors aims to position itself as a go-to partner for marketing in an era where authenticity and differentiation are key
e4m Staff Feb 26, 2025 2:28 PM
The proposed investment will focus on developing AI solutions for marketing automation, predictive analytics, and enhanced customer engagement models
e4m Staff Feb 10, 2025 1:19 PM
After a premium luggage brand was accused of sourcing products from China, experts decode whether white labelling is as controversial as its made out to be
Sandhya Raghavan Feb 3, 2025 8:57 AM
People have accused Mokobara of whitelabelling after products similar to its own were found on Alibaba.com at a fraction of its price
e4m Desk Jan 20, 2025 12:50 PM
With 2-3x more ROI, this marketing approach allows brands to use influencers profile to run ads, creating a better connect with its target audience
Shalinee Mishra Jan 17, 2025 8:52 AM
'We have massive opportunities ahead in AI, wearables, and the future of social media, and our board will help us achieve our vision,' said CEO Mark Zuckerberg
e4m Staff Jan 7, 2025 10:27 AM
The agency took home 5 golds, 5 silver and 2 bronze metals in various categories
While HUL was named ‘Brand of the Year’, Mindshare won the ‘Agency of the Year’ award and White Rivers Media was adjudged the ‘Independent Agency of the Year’
e4m Staff Dec 18, 2024 9:37 PM
Viren Vesuwala also retains his previous role as Lead PR & Corporate Communications
The campaign with Sen will play out on her social media channels to attract maximum visibility
For this year’s festival of creativity, White Rivers Media has submitted campaigns executed for Astral Foundation, Amazon miniTV's show 'Hip Hop India' and Pulse Candy
e4m Staff Jun 12, 2024 9:08 AM
The TVC is for Lotus Herbals’ White Glow Vitamin C Gold Radiance Serum
e4m Staff Feb 20, 2024 3:05 PM
The integrated digital marketing agency won 8 golds, 1 silver and 4 bronze metals in various categories
e4m Staff Jan 31, 2024 10:09 PM
The independent integrated digital marketing agency won 2 gold, 6 silver and 5 bronze metals
White Rivers Media walks away with Independent Agency of the Year honour
The BW Marketing Whitebook Summit 2023 will unravel the intricate dynamics of how expectations from brands and businesses are undergoing a paradigm shift in the ever-evolving marketing world
At the BW Marketing Whitebook Summit 2023, CEOs & COOs delve deeper into how new age technologies and the new breed of consumers are changing the face of the industry
e4m Staff Nov 17, 2023 3:26 PM
The campaign by GREY Group India titled ‘Birla White Ka White Cement Advantage’ showcases the versatility exhibited by both Kaushal and the cement brand
exchange4media Staff Sep 13, 2023 11:35 AM
Tripathi's resignation comes just a day after Byju’s Chief Business Officer Prathushya Agarwal’s exit
exchange4media Staff Aug 30, 2023 4:53 PM
The independent integrated digital marketing agency won 8 golds, 9 silver and 2 bronze metals in various categories
exchange4media Staff Jul 21, 2023 8:52 PM
Among other key winners of the night were Sociowash Media, Hansa Cequity, Xerxes By Xapads Media and Howl Digital
exchange4media Staff Jul 21, 2023 8:42 PM
WRM’s 'Capital Z' is a research-based service lab to help build brand intelligence
exchange4media Staff Jun 15, 2023 10:49 AM
The awards were given across five categories - Content, Brand Integration, Marketing, Platform, Talent, Streaming Audio / Podcasts
exchange4media Staff Apr 28, 2023 10:30 PM
The awards were given across five categories - Content, Brand Integration, Marketing, Platform, Talent, Streaming Audio / Podcasts
exchange4media Staff Apr 28, 2023 10:27 PM
While White Rivers Media won the ‘Agency of the Year’ award, The Viral Fever took home ‘Video Content Company of the Year’ honour
exchange4media Staff Apr 28, 2023 10:07 PM
Experts discuss their intrigue, optimism and concerns about the elusive metaverse and what the coming years may bring for the field
Shantanu David Dec 16, 2022 9:01 AM
The agency marked its anniversary with the announcement of a second location in Mumbai
exchange4media Staff Aug 10, 2022 5:26 PM