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The agency marked its anniversary with the announcement of a second location in Mumbai

exchange4media Staff Aug 10, 2022 5:26 PM


On the basis of unrolled data, sourced from a BARC subscriber, the channel recorded 39% growth on the first day over the previous unrolled week

exchange4media Staff Jul 29, 2022 5:54 PM


Industry players acknowledge that there has been a shift from traditional OOH to digital outdoor screens that are already accommodating smarter marketing strategies

Shantanu David Jun 14, 2022 9:03 AM


The new offering will help organizations in India lead with corporate social purpose

exchange4media Staff May 18, 2022 1:20 PM


OOH players discuss technological advancements in OOH sector and how these help strengthen the medium with the possibility of targeting audiences and measuring overall ad impact

Rasika Kiran Upasani Dec 29, 2021 9:10 AM

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The agency aims to curate and create insight-led digital communication for Reliance jewels that resonates with their target audience

exchange4media Staff Dec 14, 2021 2:50 PM

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The company has partnered with musical legend Asha Bhosle as part of its brand campaign to popularise it’s Music offering to aspirants

exchange4media Staff Oct 28, 2021 3:27 PM


Dettol Banega Swasth India’s campaign ambassador Amitabh Bachchan engaged with national winners of ‘WhiteHat Jr Swasth Bharat Tech Champs’

exchange4media Staff Oct 5, 2021 5:22 PM


This week, the brand launched 3 TVCs, all conceptualized and produced in-house by White Rivers Media

exchange4media Staff Aug 21, 2021 1:33 PM

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Bhushan Kadam, Lizandra Pinto, Megha Marwah, Adarsh Loyal, Adrine D’mello, Tanish Shah, and Prakhar Srivastava are also elevated to leadership roles at the agency

exchange4media Staff Aug 11, 2021 3:19 PM


The two have joined hands to bring alive a unique content format for Diageo's scotch brand

exchange4media Staff Aug 9, 2021 12:42 PM

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The news was shared by BYJU'S founder and CEO Byju Raveendran in an internal mail

exchange4media Staff Aug 4, 2021 1:29 PM

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The development comes exactly a year after BYJU'S acquired the coding edutech startup

exchange4media Staff Aug 4, 2021 12:47 PM