whatsapp
WhatsApp

The tool is powering communication for brands by improving their experience with order-related updates and resulting in more tracking-page visits versus SMS notifications

Tasmayee Laha Roy Sep 17, 2019 8:24 AM

SocialMedia

As social media giants educate and encourage a safer online environment, exchange4media speaks to experts to understand its impact on consumers and advertisers

Shikha Paliwal Sep 10, 2019 8:27 AM

Facebookimage

The brands will be rebranded as 'Instagram from Facebook' and 'WhatsApp from Facebook', the social networking giant has said

exchange4media Staff Aug 3, 2019 1:03 PM

Whatsapp

With close to 300 million users, WhatsApp status story advertising will be a more formal and organised way for bigger brands, say industry experts

Tasmayee Laha Roy Aug 2, 2019 8:16 AM

watsapp

As WhatsApp does not yet support brands to advertise, marketers are creating engaging content in the form of GIFs and stickers to reach target audience

Tasmayee Laha Roy Jul 29, 2019 8:23 AM

whatsapp

Will Cathcart, WhatsApp Global Head, says the company's vision is to make the process of sending money as easy as sending a message on the platform

exchange4media Staff Jul 25, 2019 6:17 PM

whatsapp main

Get curated, tailor-made and targeted content through our Whatsapp Channel

exchange4media Staff Jul 11, 2019 3:02 PM

Mitter

Mitter, Founder & Managing Director, Fulcro, spoke about how WhatsApp could change the digital acquisition process completely 

exchange4media Staff Jun 28, 2019 8:48 AM

Irani

Irani, Woman and Child Development Minister, posted 3,600 tweets since January 1 and of them 275 mentioned Amethi, her winning parliamentary seat 

Tasmayee Laha Roy Jun 6, 2019 7:46 AM

Regional

From circulating campaign videos on apps like Sharechat, TikTok, Helo and Samosa, parties have also been creating content for WhatsApp, Facebook and Twitter

Shweta Raaj Singh May 2, 2019 9:01 AM

Dr Prannoy Roy

Dr Roy, Co-Founder & Executive Co-Chairperson, NDTV Group spoke about the issue of fake news, the growing interdependence between social feeds and newsrooms and the future of TV news in India.

Ruhail Amin Apr 1, 2019 8:46 AM

WhatsApp Share Joy Not Rumors

This new "Share Joy, Not Rumors" campaign will educate people on the controls available in WhatsApp so they are empowered to stop the spread of misinformation

exchange4media Staff Mar 25, 2019 2:48 PM

chris cox mark zuckerberg

Chris Cox is the latest in a string of key Facebook executive departures over the past year

exchange4media Staff Mar 15, 2019 3:17 AM

InstagramWhatsAppMessenger

The platforms will continue to be stand-alone apps, but the services will be connected so that the messages can move between platforms

exchange4media Staff Jan 28, 2019 2:29 PM

barc

FMCG majors Hindustan Lever, Reckitt Benckiser and ITC Ltd. featured among top three advertisers

exchange4media Staff Jan 7, 2019 8:43 AM

political parties on social media

With the general elections a few months away, parties have been using platforms like Facebook and WhatsApp to woo voters, especially the youth

Dolly Mahayan Dec 31, 2018 8:44 AM

FacebookDislikeButton

The events that unfolded this year put the spotlight on data security and privacy, social media’s role in propagating fake news and misinformation, and brand safety issues. 

exchange4media Staff Dec 27, 2018 8:50 AM

ITACT

Centre mulling amendments in section 79 of Information Technology Act; may also ask for breaking of end-to-end encryption

exchange4media Staff Dec 26, 2018 9:06 AM

IBF

BARC Week 50: WhatsApp, which recently launched its first TV campaign in India, has entered the list of Top 10 Brands at the sixth spot

exchange4media Staff Dec 21, 2018 8:58 AM

WhatsAppCampaign

We chatted with Neeraj Kanitkar, Creative Director, Taproot Dentsu to understand what went behind conceptualising the brand’s first-ever TVC

Misbaah Mansuri Dec 6, 2018 9:05 AM