The musician and actor introduced his avatar on WhatsApp at a live concert in Mumbai

exchange4media Staff Dec 12, 2022 2:08 PM


Meta India public policy director Rajiv Aggarwal has also quit

exchange4media Staff Nov 15, 2022 6:39 PM


Meta CEO Mark Zuckerberg has announced the roll-out of the services to users globally

exchange4media Staff Nov 3, 2022 2:13 PM


The WhatsApp monthly report was issued in compliance with the new IT rules and revealed that the accounts were banned for spam, violation of policy, and other reasons

exchange4media Staff Nov 2, 2022 6:16 PM


Mark Zuckerberg has been focusing a lot on Whatsapp Business API of late to drive Meta’s growth

Kanchan Srivastava Oct 7, 2022 9:28 AM


There has to be some end for the ‘luxury to litigate’, said the court while dismissing the petition

exchange4media Staff Sep 29, 2022 10:24 AM


Salesforce will offer WhatsApp-first business messaging to customers

exchange4media Staff Sep 20, 2022 7:18 PM


Here are some of the ad campaigns that we found appealing in the August 15 to August 29 period

Mansi Sharma Aug 30, 2022 8:26 AM


Customers can now browse the JioMart catalog, add products to cart and make purchases all within WhatsApp

exchange4media Staff Aug 29, 2022 4:23 PM


Conceptualized by BBDO, the film is the India edition of the brand’s global brand campaign

exchange4media Staff Aug 23, 2022 12:28 PM


The campaign music video is a parody rendition of the popular evergreen song ‘dekh ke chalo’

exchange4media Staff Jul 26, 2022 3:28 PM

Puneet Gupta?blur=25

Gupta, Digital Business & Marketing Head – Personal Wealth, Edelweiss Wealth Management, shares emerging marketing trends in BFSI, strategy while reaching out to high-net-worth individuals & more

Kanchan Srivastava Jun 17, 2022 8:05 AM


While making the announcement, Meta CEO Mark Zuckerberg said businesses will not be able to message people unless they have requested to be contacted

exchange4media Staff May 20, 2022 7:39 AM


The week-long campaign encourages people to be aware about online safety and digital well-being

exchange4media Staff Feb 12, 2022 4:00 PM

App Annie report?blur=25

The report also highlighted that the users in India spent 4.7 average hours per day on mobile in 2021 compared to 4.5 hours in 2020 and 3.7 hours in 2019

exchange4media Staff Jan 15, 2022 10:32 AM


The court issued the order on a plea filed by the publication claiming violation of Copyright Act, 1957 and Trade Marks Act, 1999

Shantanu David Dec 28, 2021 1:16 PM


As businesses seek to personalize the way they engage with their customers, AI-powered third party-chatbots are helping them to reach out to consumers directly through WhatsApp, Insta Messenger

Kanchan Srivastava Dec 23, 2021 9:00 AM


Entrepreneurs, NGOs, start-ups, and health organisations are invited to leverage the WhatsApp Business Platform to develop innovative solutions to tackle India’s most pressing healthcare issues

exchange4media Staff Dec 6, 2021 2:57 PM


The outage has occurred due to an error in Facebook’s domain name system records, according to reports

exchange4media Staff Oct 5, 2021 8:15 AM