For years, WhatsApp has enjoyed what every digital platform dreams of: unparalleled scale with more than 500 million users in India. Commerce, however, has remained elusive
Shantanu David Jun 25, 2026 8:39 AM
In a social media post entrepreneur Arnab Mitra writes that celebrations around Kunal Shah's rise at WhatsApp have overshadowed questions on data ownership, consent and regulatory oversight
e4m Staff Jun 23, 2026 1:26 PM
Shah will take over from Will Cathcart who is exiting the platform after heading WhatsApp for 7 years
e4m Staff Jun 22, 2026 7:21 PM
Under the deal, Meta will acquire about a 20 per cent minority stake in CRED
e4m Staff Jun 22, 2026 7:14 PM
Cred founder Kunal Shah is expected to take on an operating role within the company
e4m Staff Jun 19, 2026 1:23 PM
The company has introduced Instagram Plus and Facebook Plus at $3.99 a month each, while WhatsApp Plus will be priced at $2.99 a month
e4m Staff May 28, 2026 10:45 AM
Meta also says it plans to roll out Side Chat feature on WhatsApp over the next few months
e4m Staff May 16, 2026 7:35 AM
ad impressions delivered across our Family of Apps increased by 19% year-over-year
e4m Staff Apr 30, 2026 9:21 AM
The subscription is positioned as an optional add-on focused largely on personalisation
e4m Staff Apr 21, 2026 4:19 PM
900 member WhatsApp network busted; Police have frozen ₹20 lakh in a bank account belonging to an accused involved in handling financial transactions
Imran Fazal Apr 6, 2026 3:58 PM
Update also include AI replies, better storage control tools, and multi-account access
e4m Staff Mar 27, 2026 1:56 PM
Comscore’s Year in Review 2025 – India Edition reveals year-on-year consumption dips across YouTube, WhatsApp, Facebook and Instagram, signalling the industry is nearing market saturation
Kanchan Srivastava Mar 24, 2026 9:25 AM
WhatsApp said it would implement the user-choice framework by March 16 and would not press its plea for interim relief
e4m Staff Feb 23, 2026 5:59 PM
The block on WhatsApp coincides with a continuing pattern of digital restrictions in Russia
e4m Staff Feb 13, 2026 3:32 PM
A quick dive into the potential impact from a regulatory, revenue and market perspective
Gajendra Upadhyay Feb 9, 2026 10:09 AM
The court was examining challenges to a National Company Law Appellate Tribunal order that upheld the CCI’s finding against WhatsApp’s 2021 privacy policy
According to reports, the paid users will get access to additional features and expanded AI capabilities
e4m Staff Jan 27, 2026 1:06 PM
Meta and WhatsApp approached the NCLAT, which in January 2025 granted interim relief by staying both the Rs 213-crore fine and the CCI’s five-year restriction on data-sharing
e4m Staff Jan 13, 2026 6:48 PM
Brands are experimenting with text-led, status-style posts and humour-driven formats, tapping everyday digital behaviours and shared experiences to engage audiences
Vaishnavi Deshpande Jan 7, 2026 5:01 PM
The messaging platform, owned by Meta Corporation, has introduced New Year-themed features to make the celebrations even more engaging
Vaishnavi Deshpande Dec 31, 2025 4:15 PM
The tribunal said its earlier findings on user choice, transparency, and revocable consent apply to all non-WhatsApp data uses, correcting an order mismatch and giving WhatsApp three months to comply
e4m Staff Dec 16, 2025 8:36 AM
The update brings enhanced Meta AI image creation, reactions in voice chats and more, making it easier for users to stay connected this holiday season
e4m Staff Dec 12, 2025 12:30 PM
Snapchat, WhatsApp, YouTube, and Instagram are running high-profile campaigns—ranging from brand films and creator spotlights to experiential events
Shalinee Mishra Dec 10, 2025 9:23 AM
DoT’s fresh mandate forces platforms like WhatsApp and Telegram to bind services to active SIM cards and restrict multi-device access in a bid to curb cyber fraud
e4m Staff Dec 1, 2025 10:28 AM
Whether its diamonds speaking of individuality, fried chicken giving a wink, or cars getting roasted online, it’s clear that holiday-era advertising has arrived early
Soumya Gawri Nov 29, 2025 8:45 AM
Regulator asks appellate tribunal to specify whether WhatsApp–Meta ad-related data use must follow the same privacy standards outlined in its recent ruling
e4m Staff Nov 19, 2025 9:17 AM
Meta has won its antitrust battle after a US judge ruled the company does not hold a social media monopoly
e4m Staff Nov 19, 2025 8:26 AM
The case dates back to November 2024, when the CCI concluded that WhatsApp had abused its dominant position by mandating users to accept its 2021 privacy policy update
Tribunal overturns CCI’s findings on dominance and data sharing but upholds Rs 213 crore penalty over WhatsApp’s 2021 privacy policy
Conversational commerce and paid messaging emerge as Meta’s fastest-growing revenue channels in Q3 2025
e4m Staff Oct 30, 2025 11:47 AM
The convenience and ubiquity with which these platforms enter consumers' lives make them increasingly popular for shopping and customer support, say experts
Sunidhi Vijay Oct 9, 2025 9:02 AM
The update offers a range of additional enhancements on WhatsApp, designed to enrich the overall user experience
e4m Staff Sep 30, 2025 9:26 AM
The regulator has said that Meta’s ecosystem gives WhatsApp an ‘unrivalled grip on India’s messaging market, forcing users into unfair data-sharing terms’
e4m Staff Sep 24, 2025 1:24 PM
Ads can take the form of single images or short videos of up to 30 seconds, built in a vertical format
e4m Staff Sep 16, 2025 12:29 PM
Status updates shared with ‘Close Friends’ will be marked with a different colored ring
With built-in privacy protections, the new ‘Writing Help’ has been positioned as an in-app substitute for services like ChatGPT
e4m Staff Aug 28, 2025 12:29 PM
The update allows users to schedule both individual and group calls; the platform has also redesigned its Calls tab
e4m Staff Aug 19, 2025 11:15 AM
81% of consumers use Meta platforms in discovery stage; WhatsApp emerges as key evaluation tool
e4m Staff Aug 12, 2025 3:13 PM
Under the new rules, each marketing template costs ₹0.78, utility and authentication templates ₹0.11 each, all billed per message
Shantanu David Jul 21, 2025 9:03 AM
Under the updated scheme, companies will be charged for each template message sent, categorized into marketing, utility, and authentication
e4m Staff Jul 2, 2025 12:54 PM
According to the company, neither Meta nor WhatsApp can access the content of the messages or the summaries
e4m Staff Jun 26, 2025 1:08 PM
Meta has begun rolling out ads in WhatsApp’s Updates tab, formerly a sleepy space populated by Status updates
Shantanu David Jun 18, 2025 8:51 AM
The Meta-owned service announced on Monday that it will begin rolling out a suite of new monetisation tools, exclusively within its Updates tab
e4m Staff Jun 16, 2025 7:51 PM
Pooja Sharma, VP – Presales, Solutioning & Customer Experience at ValueFirst, spoke at the Pitch CMO Summit 2025 on WhatsApp's 'unmatched scale and daily relevance'
e4m Staff Jun 6, 2025 12:31 PM
WhatsApp has enabled users to add music clips to their Status updates. This feature allows for the inclusion of 15-second audio snippets alongside photos or videos
Shantanu David May 9, 2025 8:53 AM
Advertising, Meta’s main revenue engine, contributed $41.39 billion, also up 16% from last year