versa
Marketers and agency executives say conversational intent is potentially richer than conventional signals but the real hurdle is not intent but attribution
Shantanu David Aug 28, 2026 8:47 AM
A look at veteran journalist Navika Kumar’s three-decade journey in Indian television news, from political interviews to prime-time debates and editorial leadership
e4m Staff Aug 21, 2026 8:28 AM
Guest Column: Senior business leader Taranjeet Singh offers an honest look at where AI actually moves the needle, and where it doesn’t
Taranjeet Singh Aug 19, 2026 8:43 AM
Brands may eventually have to establish what conversational advertising says about them organically, and the medium will need a broader stack of proof, say digital experts
Shantanu David Aug 14, 2026 8:52 AM
Conversational AI has potential to monetise the decision moment and a high-intent AI exchange can get a premium, but only if platforms show stronger intent & measurable business value, say experts
Shantanu David Aug 13, 2026 8:59 AM
The inaugural edition, ‘The India-Nepal Dialogue’, will be held in Kathmandu on August 27, 2026
e4m Staff Aug 12, 2026 12:08 PM
Most recently, she served as AVP, Marketing & Communications at Doceree
e4m Staff Aug 11, 2026 1:31 PM
As music becomes one of entertainment's most valuable long-tail assets, production houses are building their own labels, signalling a broader shift from content creation to IP ownership
Kanchan Srivastava Aug 6, 2026 9:31 AM
Guest Column: Shantomoy Ray, Founder & Director of K Factor Communications, explores the opportunities & challenges of AI-generated content & whether it is driving creativity or digital oversaturation
Shantomoy Ray Aug 1, 2026 8:34 AM
Halpin will be reporting to Mike Cavanagh, Co-Chief Executive Officer of Comcast Corporation and future CEO of NBCUniversal
The mandate will focus on strengthening AU’s brand narrative, amplifying its growth story, showcasing its customer-centric and digital-first approach
e4m Staff Jul 21, 2026 12:09 PM
Atul Ahluwalia to assume role of Non-Executive Chairman; Dilip Yadav named Vice Chairman & CEO and Santanu Gogoi named Managing Director
e4m Staff Jul 15, 2026 3:01 PM
Yesudas S Pillai, Advertising and Mktg Strategist, Investor & Founder at Y&A Transformation, shares observations from a chance interaction during a morning run & reflections shaped by life experiences
e4m Staff Jul 11, 2026 5:00 PM
The publishers accused OpenAI of deleting or rendering billions of ChatGPT conversation logs unsearchable
e4m Staff Jul 10, 2026 9:10 AM
While Mike Cavanagh will be the CEO of NBCUniversal, Comcast’s former CFO Michael Angelakis to be CEO of Comcast
e4m Staff Jun 30, 2026 11:56 AM
The proposal reportedly comes after talks with EU competition regulators on Tuesday
e4m Staff Jun 25, 2026 11:34 AM
Housing.com CEO Praveen Sharma explains how AI is transforming home search through conversational discovery, personalization, trust-building and smarter property recommendations.
Brij Pahwa Jun 4, 2026 11:08 AM
The Board has rejected the proposal because it fundamentally and materially undervalues UMG and will not deliver superior value creation
e4m Staff May 30, 2026 7:55 AM
Founder and Managing Partner of Counselage India, Seth built his reputation not just as a brand strategist, but as someone whose understanding of influence extended far beyond advertising boardrooms
e4m Staff May 28, 2026 2:33 PM
Cyrille Bolloré, Chief Executive of Bolloré SE, has said the offer undervalues the company and is financed in a way that relies ‘too heavily on the label’s own resources’
As audiences shift from clicking links to consuming AI-generated answers, the publisher-brand relationship is being redrawn. The attention economy had a name; what replaces it is still taking shape
Anuja Jain May 22, 2026 8:39 AM
Unveiled at Google I/O 2026, the update marks what the company describes as ‘the biggest redesign of the Search experience in more than 25 years’
e4m Staff May 20, 2026 12:18 PM
The studio argued that while IMDb itself is a legitimate platform, rogue operators were exploiting its name to distribute pirated content
e4m Staff May 13, 2026 6:23 PM
Tanya Chhabra has been elevated to AGM - Streaming Partnerships - OST & South Label Cluster at Universal Music Group
e4m Staff May 11, 2026 11:44 AM
Senior journalist and author Anurag Chaturvedi paid homage to Udayan Sharma in a social media post, saying his writing remains highly relevant in today’s communal climate
e4m Staff Apr 23, 2026 4:01 PM
She was the Senior Vice President and Business Head for UMG For Brands, India and South Asia
e4m Staff Apr 14, 2026 2:08 PM
Conversational AI is a more natural way to discover, evaluate, and complete purchases and makes shopping more straightforward, share industry heads
Pooja Yadav Mar 31, 2026 9:07 AM
As agentic AI compresses journeys and reshapes discovery, brands are being pushed to move beyond traffic metrics and build trust in a world where decisions are increasingly delegated to machines
Anuja Jain Mar 19, 2026 9:41 AM
As CVL Srinivas turns 60, the industry pauses to salute a career that did not merely witness transformation, it drove it
e4m Staff Mar 14, 2026 8:30 AM
The campaign has been conceptualized by WPP Ogilvy, and produced in collaboration with Universal Music Group
e4m Staff Feb 5, 2026 12:46 PM
Steven will be responsible for leading the company’s internal and external communications, and oversee the communications functions of UMG’s operating companies worldwide
Avinash Kaul has shared a deeply personal reflection marking 36 years since his family was forced to leave Srinagar during the Kashmir exodus of 1990
e4m Staff Jan 19, 2026 4:16 PM
At the National Retail Federation conference, Google Cloud outlined how Gemini Enterprise for Customer Experience aims to integrate shopping and customer service into a single intelligent platform
e4m Staff Jan 12, 2026 1:20 PM
Conceived as a once in a generation collector’s edition, this landmark issue is the biggest ever issue produced by the magazine, setting a new publishing benchmark
Irrfan never felt like a conventional advertising face. That was precisely why brands trusted him
From hit-driven businesses to IP-led studios, content producers are reworking their financial playbooks as costs rise, revenues fragment and global ambitions sharpen
Kanchan Srivastava Jan 7, 2026 9:12 AM
The deal values Excel at ₹2,400 crores. Universal Music India gains global distribution and publishing rights for future original soundtracks from Excel
Devraj Sanyal, Chairman and CEO of Universal Music India & South Asia and SVP of Strategy, Africa, Middle East and Asia, will serve on Excel Entertainment’s Board of Directors
The deal is to be formally unveiled in Mumbai today, marking one of the most significant global music investments in an Indian production house
According to a Nielsen report, Paramount posted the largest month-on-month share increase of the year, while Netflix and NBCUniversal saw strong gains driven by sports, franchise content
e4m Staff Dec 25, 2025 1:51 PM
To enhance the on-screen experience, the channel earlier this year introduced a new, visually immersive and clutter-free screen architecture
e4m Staff Dec 18, 2025 5:22 PM
In April 2025, Prada signed a definitive agreement to acquire 100% of Versace from U.S.-based Capri Holdings
Speaking at a townhall held to mark JioStar’s first anniversary, Vice Chairman Uday Shankar clarified speculations around his shareholding in the company, decisions around downsizing and more
e4m Staff Nov 20, 2025 10:16 AM
Electronics and IT Minister Ashwini Vaishnaw has repeatedly emphasised that India’s AI strategy aims to democratise access and expand employment opportunities.
Brij Pahwa Nov 17, 2025 1:38 PM
The convenience and ubiquity with which these platforms enter consumers' lives make them increasingly popular for shopping and customer support, say experts
Sunidhi Vijay Oct 9, 2025 9:02 AM
Starting December 16, chats with Meta AI will feed into ad personalisation across apps, except in the EU, UK and South Korea
The campaign spotlight two of most popular silhouettes: the Navigation Backpack from Alpha Bravo and the Celina Backpack from the Voyageur collection
e4m Staff Sep 22, 2025 4:01 PM