transparency
Rohiet Ghildyaal, AVP of Business Development for APAC at Eyeota, a Dun & Bradstreet company, writes agencies need to prove their data can be trusted at speed, across channels, and complex ecosystems
NATIVE CONTENT Jul 14, 2026 10:03 AM
Marketers and brand leaders are unanimous that TV measurement needs to go beyond traditional reach, frequency metrics by combining cross-media audience measurement with richer content intelligence
Shantanu David Jul 3, 2026 8:57 AM
Danielle Gracias, Deputy Vice President - PR & Corp Comm at Ageas Federal Life Insurance, explores how the comms function is redefining trust, navigating the opportunities and challenges, and more
Ritika Upmanyu Jun 30, 2026 3:05 PM
At Pitch CMO summit 2026, Kartik Mehta, Chief Business Officer & Head of Asia Channel Factory, warned marketers against funding low-quality AI content
e4m Staff Jun 15, 2026 3:08 PM
MIB has filed an affidavit in response to a petition by AIDCF and DEN Networks challenging the validity of the provision that excludes landing page-generated viewership from TV rating calculations
Imran Fazal Jun 6, 2026 9:58 AM
Harsh Deep Chhabra, Global Head – Media at Godrej Consumer Products, discusses how FMCG companies are adjusting media strategies amid supply-side disruptions and geopolitical tensions
Imran Fazal May 28, 2026 9:25 AM
Jeff Green, Founder & CEO, The Trade Desk, has put up a social media post on non-transparent business models, principal-based buying and more
The withdrawal highlights growing tensions between agency majors and ad-tech platforms as control of the programmatic advertising supply chain becomes increasingly contested
e4m Staff Mar 11, 2026 8:53 AM
One of the most promising developments in this area is Supply Path Optimization, which, say experts, has become a key driver in streamlining the supply chain and increasing transparency
Shantanu David Sep 25, 2024 8:52 AM
As per Google's transparency report, 9,012,232 videos and 20,592,341 channels were removed between October 2023 and December 2023 for violation of its guidelines
e4m Staff Mar 27, 2024 11:40 AM
Alejandro Borgia, Director, Product Management, Ads Safety, Google, says that the tech firm is relying on a combination of human reviews and automated systems
Shantanu David Mar 29, 2023 5:33 PM
As per Google Transparency Report, Dravida Munnetra Kazhagam spent close to Rs 21 crores on more than 2000 ads on Google
Tasmayee Laha Roy May 6, 2021 8:56 AM
Dorsey, addressing the 'trust deficit Twitter has been facing, said that they intend to improve 'transparency, accountability, reliability and choice'
exchange4media Staff Mar 2, 2021 11:46 AM
The counter comments for the Consultation Paper on ‘Transparency in Publishing of Tariff Offers’ can now be filed by February 21, 2020
exchange4media Staff Jan 25, 2020 9:43 AM
According to the report, India had presented 99 legal requests and 8 emergency requests, bringing the total number to 107
exchange4media Staff Jan 2, 2020 7:58 PM