transparency
‘AI creator’ labels are being replaced with ‘AI-generated profile’ as brands increasingly experiment with synthetic creators and digital likenesses
Shalinee Mishra Sep 2, 2026 8:37 AM
The badges will start appearing from mid-September across artist profile banners and About sections
Dr Annurag Batra shares his suggestions that could make the award even more credible, transparent and meaningful in the years to come
Dr Annurag Batra Aug 4, 2026 8:55 AM
Tanya Goyal explains why she chose to recuse herself from the selection committee before deliberations began, alleges systemic governance failures within the association
The recent debate surrounding the Advertising Agencies Association of India's (AAAI) Lifetime Achievement Award has highlighted an important issue that goes well beyond any individual nominee
Dr Annurag Batra Aug 1, 2026 1:33 PM
Advertising body accused of spreading ‘false and malicious’ allegations; legal notice seeks public apology, explanation and withdrawal of statements
Imran Fazal Jul 31, 2026 1:30 PM
A deep dive into - how did AAAI Lifetime Award process reach a stage where it has become a matter of public disagreement?
Dr Annurag Batra Jul 31, 2026 1:27 PM
According to the election papers circulated among members, the new governing board will comprise 23 elected members, including one President
Imran Fazal Jul 31, 2026 10:40 AM
The nomination form is sent to all members of AAAI seeking nomination after providing for a few weeks’ time to nominate
e4m Staff Jul 29, 2026 3:20 PM
The move comes days after e4m reported scrutiny over the award process following Tanya Goyal's recusal from the selection committee
e4m Staff Jul 29, 2026 3:16 PM
The industry is discussing not the achievements of the AAAI recipient, but the process behind the selection; the conversation has shifted from celebration to scrutiny
Ruhail Amin Jul 27, 2026 1:18 PM
Industry executives specifically questioned whether Roy's primary body of work represents advertising leadership
e4m Staff Jul 27, 2026 12:28 PM
Advertising executive Tanya Goyal has informed AAAI that she was withdrawing from the committee proceedings as the selection methodology did not meet basic standards of corporate governance
e4m Staff Jul 27, 2026 11:34 AM
Industry experts say creators are unknowingly losing money through opaque contracts, unlimited ad rights, hidden campaign values and unfair barter deals
Shalinee Mishra Jul 24, 2026 9:04 AM
Dr Annurag Batra on why India needs one measurement currency, why India's marketers should be the principal custodians of audience measurement, and more
Annurag Batra Jul 16, 2026 4:16 PM
Rohiet Ghildyaal, AVP of Business Development for APAC at Eyeota, a Dun & Bradstreet company, writes agencies need to prove their data can be trusted at speed, across channels, and complex ecosystems
NATIVE CONTENT Jul 14, 2026 10:03 AM
Marketers and brand leaders are unanimous that TV measurement needs to go beyond traditional reach, frequency metrics by combining cross-media audience measurement with richer content intelligence
Shantanu David Jul 3, 2026 8:57 AM
Danielle Gracias, Deputy Vice President - PR & Corp Comm at Ageas Federal Life Insurance, explores how the comms function is redefining trust, navigating the opportunities and challenges, and more
Ritika Upmanyu Jun 30, 2026 3:05 PM
At Pitch CMO summit 2026, Kartik Mehta, Chief Business Officer & Head of Asia Channel Factory, warned marketers against funding low-quality AI content
e4m Staff Jun 15, 2026 3:08 PM
MIB has filed an affidavit in response to a petition by AIDCF and DEN Networks challenging the validity of the provision that excludes landing page-generated viewership from TV rating calculations
Imran Fazal Jun 6, 2026 9:58 AM
Harsh Deep Chhabra, Global Head – Media at Godrej Consumer Products, discusses how FMCG companies are adjusting media strategies amid supply-side disruptions and geopolitical tensions
Imran Fazal May 28, 2026 9:25 AM
Jeff Green, Founder & CEO, The Trade Desk, has put up a social media post on non-transparent business models, principal-based buying and more
The withdrawal highlights growing tensions between agency majors and ad-tech platforms as control of the programmatic advertising supply chain becomes increasingly contested
e4m Staff Mar 11, 2026 8:53 AM
One of the most promising developments in this area is Supply Path Optimization, which, say experts, has become a key driver in streamlining the supply chain and increasing transparency
Shantanu David Sep 25, 2024 8:52 AM
As per Google's transparency report, 9,012,232 videos and 20,592,341 channels were removed between October 2023 and December 2023 for violation of its guidelines
e4m Staff Mar 27, 2024 11:40 AM
Alejandro Borgia, Director, Product Management, Ads Safety, Google, says that the tech firm is relying on a combination of human reviews and automated systems
Shantanu David Mar 29, 2023 5:33 PM
As per Google Transparency Report, Dravida Munnetra Kazhagam spent close to Rs 21 crores on more than 2000 ads on Google
Tasmayee Laha Roy May 6, 2021 8:56 AM
Dorsey, addressing the 'trust deficit Twitter has been facing, said that they intend to improve 'transparency, accountability, reliability and choice'
exchange4media Staff Mar 2, 2021 11:46 AM
The counter comments for the Consultation Paper on ‘Transparency in Publishing of Tariff Offers’ can now be filed by February 21, 2020
exchange4media Staff Jan 25, 2020 9:43 AM
According to the report, India had presented 99 legal requests and 8 emergency requests, bringing the total number to 107
exchange4media Staff Jan 2, 2020 7:58 PM