GIPSI employed its 'Deep Listening' methodology to map digital conversations and searches to understand e-comm behaviour

exchange4media Staff Oct 4, 2021 11:18 AM


The account is being handled by the agency’s Mumbai and Bengaluru offices

exchange4media Staff Aug 11, 2021 11:45 AM


The core focus of the partnership is on automating customer engagement, commerce, and support for large brands

exchange4media Staff Jun 22, 2021 10:33 AM


As the transformation has been the key driver for all businesses in India in recent years, this category has come at the right time, opined experts

Mansi Sharma Jun 21, 2021 8:59 AM

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Industry watchers assert that the volume of entries sent by Indian agencies are likely to see a decline due to the reduced quantum of work owing to the pandemic

Misbaah Mansuri Jun 8, 2021 9:05 AM

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The agency will handle social media, paid media, website development and SEO for the brand

exchange4media Staff May 24, 2021 11:00 AM

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The agency has submitted its work for World For All Animal Care & Adoptions and Wow Skin Science

Misbaah Mansuri May 21, 2021 8:35 AM


As part of the #MyEnergyMaaEnergy campaign, users were asked to share photos with their moms, which were then converted into caricatures

exchange4media Staff May 10, 2021 12:04 PM


Industry watchers note that the suspension of IPL will have a huge impact on ad revenues with brands having to pull back campaigns and the overall market sentiment getting affected

Misbaah Mansuri May 5, 2021 8:51 AM


The platform has leveraged 'Deep Listening methodology' across multiple data points to decipher sentiments, conversations and interests to decode needs of 2021

exchange4media Staff Dec 22, 2020 11:33 AM


The agency will also help Warner Music India with digital strategy and execution to strengthen brand recall and build a strong community of digital followers

exchange4media Staff Dec 17, 2020 1:35 PM


This collaboration will allow Tonic to extend their specialized services to brands from South India

exchange4media Staff Nov 19, 2020 11:26 AM

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The campaign has been conceptualized and executed by Tonic Worldwide

exchange4media Staff Nov 17, 2020 11:08 AM


This campaign has been conceptualised keeping in mind the low adoption rates & discrimination that happens against Indian breeds

exchange4media Staff Aug 10, 2020 5:37 PM


Experts discuss the prospects of Microsoft repeating its US feat in India, helping the short-video app sidestep the ban and wrest its market back from competitors

Tasmayee Laha Roy Aug 7, 2020 8:02 AM

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In today's edition of e4m Creative Zone, we speak to Sudish Balan, Chief Business Officer, Tonic Worldwide, on walking tall through the COVID crisis, the silver lining and more

Misbaah Mansuri Aug 5, 2020 9:07 AM

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Thought leaders shared insights on the acceleration of digital marketing and whether it’s here to stay post-COVID

exchange4media Staff Jul 11, 2020 9:38 AM