tonic-worldwide
e4m Martech Fridays?blur=25

Thought leaders shared insights on the acceleration of digital marketing and whether it’s here to stay post-COVID

exchange4media Staff Jul 11, 2020 9:38 AM

martech?blur=25

On the virtual roundtable, MarTech bigwigs will speak about digital marketing solutions to connect with consumers in this new marketing scenario

exchange4media Staff Jul 10, 2020 9:12 AM

TWIP?blur=25

The AI-driven offering is an extension of the existing video content division ‘TWIP’

exchange4media Staff Jul 2, 2020 4:52 PM

TWIP?blur=25

The new offering is an extension of the already existing video content division ‘TWIP’

exchange4media Staff Jul 2, 2020 10:58 AM

tonic?blur=25

Tonic Worldwide’s research division ‘GIPSI’ decodes the new Indian consumer during the lockdown in new study

exchange4media Staff Apr 21, 2020 5:24 PM

Enamor All For Support?blur=25

In the campaign, Enamor celebrates all the little ways a woman’s support system pushes her to take a step forward

exchange4media Staff Mar 9, 2020 3:05 PM

Tonic?blur=25

According to a report by Tonic Worldwide’s division Gipsi, searches for eco-friendly gifting options have risen 67% from 2017 to 2019

exchange4media Staff Feb 17, 2020 11:53 AM

Swiggy Creative?blur=25

Industry experts say that Swiggy's take on Zomato while being cheeky brings out the fact that they have larger mindshare in the food tech space

Noel Dsouza Jan 23, 2020 8:33 AM

TWIP?blur=25

TWIP or Tonic Worldwide Inuitive Programming will help brands leverage data to cut through the content clutter and get noticed

exchange4media Staff Jan 9, 2020 10:40 AM

ott?blur=25

In the absence of an industry-backed measurement system for the OTT space, industry experts explain why analytics provided by private players may not be enough in the long run

Shikha Paliwal Jan 6, 2020 8:36 AM

Aditya Group?blur=25

The 10-seconder Facebook Thumbstopper has been conceptualised and executed by Tonic Worldwide

exchange4media Staff Oct 25, 2019 1:59 PM

Change in the role of a Creative Director?blur=25

Advertising industry experts say that data and analytics tools won’t curb creativity, in fact, creative directors can leverage these marketing tools to reach out better to their target audience

Noel Dsouza Sep 17, 2019 8:24 AM

tonic worldwide?blur=25

As part of the mandate, Tonic Worldwide will handle the social media presence, digital engagement, digital strategy and online reputation for the real estate company

exchange4media Staff Sep 5, 2019 1:27 PM

Personalization in Advertising?blur=25

Ad industry experts share insights on the importance of personalisation in ad campaigns

Noel Dsouza Aug 12, 2019 7:57 AM

Twitter?blur=25

Industry experts say that the hashtag was a great way for brands to capitalize on a trend and instil brand recall

Noel Dsouza Jun 25, 2019 8:04 AM

Mobile Ad Fraud?blur=25

Rajiv Darshi, General Manager (West) Mediacom, Suraj Nambiar, National Media Head, Tonic Worldwide, and Anand Chakravarthy, MD, India, Essence, share insights on challenges of mobile advertising

Noel Dsouza Jun 24, 2019 7:27 AM

Ponds TVC?blur=25

According to industry experts, the ad that has been conceptualised by Ogilvy India breaks the mould, has an inspiring story and carries brand recall value but the execution could have been tad better

Noel Dsouza Jun 21, 2019 8:45 AM

TATA Sky TVC?blur=25

Industry experts believe that while the TVC has a good cast, the message could have been more impactful

Noel Dsouza Jun 17, 2019 8:28 AM