tonic-worldwide
Aditya Group?blur=25

The 10-seconder Facebook Thumbstopper has been conceptualised and executed by Tonic Worldwide

exchange4media Staff Oct 25, 2019 1:59 PM

Change in the role of a Creative Director?blur=25

Advertising industry experts say that data and analytics tools won’t curb creativity, in fact, creative directors can leverage these marketing tools to reach out better to their target audience

Noel Dsouza Sep 17, 2019 8:24 AM

tonic worldwide?blur=25

As part of the mandate, Tonic Worldwide will handle the social media presence, digital engagement, digital strategy and online reputation for the real estate company

exchange4media Staff Sep 5, 2019 1:27 PM

Personalization in Advertising?blur=25

Ad industry experts share insights on the importance of personalisation in ad campaigns

Noel Dsouza Aug 12, 2019 7:57 AM

Twitter?blur=25

Industry experts say that the hashtag was a great way for brands to capitalize on a trend and instil brand recall

Noel Dsouza Jun 25, 2019 8:04 AM

Mobile Ad Fraud?blur=25

Rajiv Darshi, General Manager (West) Mediacom, Suraj Nambiar, National Media Head, Tonic Worldwide, and Anand Chakravarthy, MD, India, Essence, share insights on challenges of mobile advertising

Noel Dsouza Jun 24, 2019 7:27 AM

Ponds TVC?blur=25

According to industry experts, the ad that has been conceptualised by Ogilvy India breaks the mould, has an inspiring story and carries brand recall value but the execution could have been tad better

Noel Dsouza Jun 21, 2019 8:45 AM

TATA Sky TVC?blur=25

Industry experts believe that while the TVC has a good cast, the message could have been more impactful

Noel Dsouza Jun 17, 2019 8:28 AM

Aditya Birla Group Tonic Worldwide?blur=25

Conceptualized and executed by Tonic Worldwide, the Aditya Birla Group has reaffirmed its commitment to the environment by helping consumers identify their fears for the environment and act upon it

exchange4media Staff Jun 4, 2019 3:00 PM

Tonic Worldwide Cannes 2019?blur=25

Bhatt, Chief Strategy Officer of Tonic Worldwide, talks about their expectations from Cannes Lions festival this year, the campaigns that they have entered in and more

Noel Dsouza May 29, 2019 8:45 AM

Dinshaw?blur=25

The campaign has been released dominantly in digital media and supported by Radio and Outdoor in major markets

exchange4media Staff Apr 22, 2019 7:23 PM

AkanshaSinghal?blur=25

Singhal will be based out of the agency’s Delhi office. Prior to Tonic, she worked at Cheil Worldwide, DigitasLBi and Reprise Media

exchange4media Staff Feb 6, 2019 10:41 AM

Tonic Worldwide Mobiistar?blur=25

The account will be handled out of Tonic Worldwide's Delhi office and the team will manage the digital strategy, social media and ORM mandate

exchange4media Staff Jan 15, 2019 1:29 PM

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Anjali Malthankar, National Strategy Director, Tominc Worldwide on the genesis of the all-new research division called ‘Gipsi’, what type of clients it is poised to appeal to and more

Misbaah Mansuri Sep 7, 2018 8:54 AM

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Gipsi's hybrid approach mines actionable insights from multiple data points, with tools such as, deep listening, netnography, digital ethnography, virtual surveys and AI

exchange4media Staff Aug 28, 2018 1:14 PM

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#IndiaInvited digital campaign kicked-off with real stories of people who have faced discrimination in the face of opportunity. Conceptualised and executed by Tonic Worldwide, it extended an invitation to all Indians to be a part of the movement through various innovations.

exchange4media Staff Aug 19, 2018 5:59 PM

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Nutralite's latest campaign introduces interactive videos by India’s favourite Master Chef, Sanjeev Kapoor, inviting users to choose their ingredients and guide him on making the recipe.

exchange4media Staff Jul 24, 2018 2:22 PM

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Anjali brings with her fourteen years of experience in the advertising industry - developing deep insights, building brands and understanding the art of decoding human behaviour

exchange4media Staff Jun 14, 2018 8:49 AM