GIPSI employed its 'Deep Listening' methodology to map digital conversations and searches to understand e-comm behaviour

exchange4media Staff Oct 4, 2021 11:18 AM


The account is being handled by the agency’s Mumbai and Bengaluru offices

exchange4media Staff Aug 11, 2021 11:45 AM


The core focus of the partnership is on automating customer engagement, commerce, and support for large brands

exchange4media Staff Jun 22, 2021 10:33 AM


As the transformation has been the key driver for all businesses in India in recent years, this category has come at the right time, opined experts

Mansi Sharma Jun 21, 2021 8:59 AM

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Industry watchers assert that the volume of entries sent by Indian agencies are likely to see a decline due to the reduced quantum of work owing to the pandemic

Misbaah Mansuri Jun 8, 2021 9:05 AM

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The agency will handle social media, paid media, website development and SEO for the brand

exchange4media Staff May 24, 2021 11:00 AM

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The agency has submitted its work for World For All Animal Care & Adoptions and Wow Skin Science

Misbaah Mansuri May 21, 2021 8:35 AM


As part of the #MyEnergyMaaEnergy campaign, users were asked to share photos with their moms, which were then converted into caricatures

exchange4media Staff May 10, 2021 12:04 PM


Industry watchers note that the suspension of IPL will have a huge impact on ad revenues with brands having to pull back campaigns and the overall market sentiment getting affected

Misbaah Mansuri May 5, 2021 8:51 AM


The platform has leveraged 'Deep Listening methodology' across multiple data points to decipher sentiments, conversations and interests to decode needs of 2021

exchange4media Staff Dec 22, 2020 11:33 AM


The agency will also help Warner Music India with digital strategy and execution to strengthen brand recall and build a strong community of digital followers

exchange4media Staff Dec 17, 2020 1:35 PM


This collaboration will allow Tonic to extend their specialized services to brands from South India

exchange4media Staff Nov 19, 2020 11:26 AM

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The campaign has been conceptualized and executed by Tonic Worldwide

exchange4media Staff Nov 17, 2020 11:08 AM


This campaign has been conceptualised keeping in mind the low adoption rates & discrimination that happens against Indian breeds

exchange4media Staff Aug 10, 2020 5:37 PM


Experts discuss the prospects of Microsoft repeating its US feat in India, helping the short-video app sidestep the ban and wrest its market back from competitors

Tasmayee Laha Roy Aug 7, 2020 8:02 AM