sda
Final EU clearance accelerates the creation of the world’s largest advertising and marketing powerhouse
Kanchan Srivastava Nov 24, 2025 8:54 PM
Brands are looking for shorter bursts at the coveted Times Square in New York, and most aim to cash in with viral videos on social media
Chehneet Kaur Nov 24, 2025 8:29 AM
These moves complement changes announced earlier this year as BBC News’ international operations are restructured
e4m Staff Nov 19, 2025 8:01 AM
Previously, Mark Adams was Chief Development Officer of Equinix for 10 years
Indian creators play a pivotal role in localizing the hype and connecting the show with Indian audiences
Soumya Gawri Sep 6, 2025 10:02 AM
At the 4th edition of e4m MarTech Thursday Webinar, industry experts spoke about the challenges of balancing the allure of hyperpersonalisation with concerns over privacy, sustainability & ethical AI
Brij Pahwa May 13, 2025 1:13 PM
We revisited the iconic ad, which always makes its way into conversations about the summer heat
exchange4media Staff Apr 20, 2023 8:59 AM
Amul's Manthan ad from the mid-90s painted a picture of female emancipation rooted in their financial autonomy
exchange4media Staff Mar 9, 2023 8:54 AM
Known widely as 'the greatest ad ever', Apple's maiden commercial for Macintosh still stands unmatched in terms of creativity and impact
exchange4media Staff Feb 9, 2023 1:40 PM
When MIRC Electronics wanted a piece of the customers' mindshare in the 80s, it decided to take a fiendishly good route to achieve it
Sandhya Raghavan Jan 12, 2023 8:45 AM
Mirinda's global campaign between 1994 and 1996 featured the famed Blue Man Group
exchange4media Staff Jan 5, 2023 7:57 AM
The infectious 'Vicco Turmeric, nahi cosmetic' jingle was born out of a drawn-out battle between the company and the Central Excise Department
exchange4media Staff Dec 29, 2022 8:32 AM
A big part of the Santa Claus lore we have today is thanks to Coca-Cola and an artist named Haddon Sundblom
exchange4media Staff Dec 22, 2022 9:18 AM
In 1988, the tea brand teamed up with tabla maestro Zakir Hussain when it wanted to reach out to the aspirational middle class
exchange4media Staff Dec 15, 2022 9:15 AM
On World AIDS Day, we revisit PSI's iconic Balbir Pasha campaign and its impact on the country's AIDS statistics
Sandhya Raghavan Dec 1, 2022 9:30 AM
On Thursdays, we revisit ads from the yesteryears to see how much has changed in ad sensibilities over the years
Sandhya Raghavan Nov 24, 2022 8:38 AM
On Thursdays, we revisit old ads to see how much has changed in ad sensibilities over the years
Sandhya Raghavan Nov 17, 2022 8:42 AM
On Thursdays, we revisit ads from the yesteryears to see how much has changed in ad sensibilities over the years
Sandhya Raghavan Nov 10, 2022 8:46 AM
On Thursdays, we revisit ads from the yesteryears to see how much has changed in ad sensibilities
Sandhya Raghavan Nov 3, 2022 8:23 AM
On Thursdays, we revisit old ads from the yesteryears to see how much has changed in the ad sensibilities
Sandhya Raghavan Oct 27, 2022 9:04 AM
On Thursdays, we revisit old ads from the yesteryears to see how much has changed in the ad sensibilities over the years
Sandhya Raghavan Oct 20, 2022 8:59 AM
On Thursdays, we revisit old ads from the yesteryears to see how much has changed in the ad sensibilities over the years
Sandhya Raghavan Oct 13, 2022 8:42 AM
On Thursdays, we revisit old ads from the yesteryears to see how much has changed in the ad sensibilities over the years
exchange4media Staff Oct 6, 2022 9:00 AM
On Thursdays, we revisit old ads from the yesteryears to see how much has changed in the ad sensibilities over the years
Sandhya Raghavan Sep 29, 2022 8:50 AM
SDA will work with ADJAVIS towards building traction and other aspects of the brand
exchange4media Staff Oct 25, 2021 4:48 PM
A small company created in a one room apartment could now be worth Billions
exchange4media Staff Oct 8, 2021 3:31 PM
20,000,000 units sold at a price of $10.00 per unit at Nasdaq
exchange4media Staff Aug 3, 2021 3:35 PM
The IPO, listed on Nasdaq Capital Market, opened on July 29
exchange4media Staff Jul 30, 2021 9:19 AM
The company is reportedly planning to list at Nasdaq by the end of the fourth quarter of this calendar year and expecting a $14-15 billion valuation, according to media reports
exchange4media Staff Apr 1, 2021 9:35 AM
ISSDA's Karan Pahuja and Rohit Kumar were the hosts, while Bruce Clay's Sanjeev Duggal and Ajay Chhabra participated as speakers in the webinar
exchange4media Staff Sep 29, 2020 1:31 PM
Guest Column: Deepak Lamba, CEO, Worldwide Media writes brands must begin to dabble with virtual proximity with their consumers & stakeholders
Deepak Lamba Jun 19, 2020 8:59 AM
Sangam, the CEO of the online ticketing platform redBus, opens up about going global, ad spends and their latest carpooling service rPool
Shreshtha Verma Feb 28, 2020 8:32 AM