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Guest Column: Premjeet Sodhi, Global Analytics Lead at WPP Media, writes marketers can now know which half of their advertising is wasted. Most prefer not to find out
Premjeet Sodhi Jul 31, 2026 4:14 PM
Prior to his promotion, Ben Rolleston held the role of Head of APAC Enterprise Business Development
The Meta-owned messaging platform will now begin allowing users to reserve usernames, with the feature set to roll out globally later this year
Supporters of D2M argue that the technology can complement existing streaming ecosystems by delivering high-demand content directly to devices
Imran Fazal Jun 19, 2026 9:00 AM
Prior to joining Glenmark Pharmaceuticals, Jajoo served as President and Chief Financial Officer at Deepak Phenolics Limited
As feeds grow noisier and user behaviour becomes more reflexive, advertisers are rethinking what meaningful attention actually looks like
Aryendra Khan May 15, 2026 8:16 AM
The mandate to scale up by 10,000 meters annually has drawn criticism for being overly ambitious for MIB
Imran Fazal Mar 28, 2026 10:56 AM
Harish Rawat has joined as the SVP of Marketing, Nikhil Sinha as the VP – Business, and Saurabh Jain as the Finance Controller
e4m Staff Mar 25, 2026 12:32 PM
The campaign captures anime’s cultural impact within mainstream entertainment in India
e4m Staff Feb 12, 2026 3:57 PM
Arjun Toor will be spearheading NSO and Growth, menu stabilisation, staffing and training, and store-level performance reviews across multiple cities
e4m Staff Jan 28, 2026 1:56 PM
Prior to this, Nikhilesh Pillay served as Senior Manager – Marketing at ShareChat
e4m Staff Dec 8, 2025 11:31 AM
Mukundan brings over two decades of experience from BP, where he served as Senior Vice President, BP Group, and President, BP India
As per a Kroll report, brand value of top 25 Indian celebrities stands at $2bn; Ranveer Singh in 2nd spot with $170.7 mn, Shah Rukh Khan at No. 3 with $145.7 mn
e4m Staff Sep 25, 2025 8:21 AM
Boni has joined Crunchyroll as Senior Director & India Lead, Global Distribution and Partnerships
Most stocks struggled to hold their ground and ended the week in the red
Media companies witnessed fluctuations in stock prices in the first week of February
Aditi Gupta Feb 8, 2025 9:20 AM
While some media stocks exhibited significant gains, others struggled to maintain upward momentum
Aditi Gupta Jan 18, 2025 9:04 AM
While ZEEL’s shares stood out this week with a 6.3% single-day jump, stocks of other media companies put up a mixed performance
An overview of how stocks of media and entertainment companies performed in the week Dec 9-13
e4m Staff Dec 14, 2024 9:01 AM
The first week of December saw a range of performances from major players in the Indian M&E sector
An upshot of M&E companies' market performance between November 18 and 22
e4m Staff Nov 23, 2024 9:24 AM
Crunchyroll and Sony Pictures Entertainment will bring Solo Leveling -ReAwakening- fan omnibus film to theaters in India on December 6, 2024
e4m Staff Nov 21, 2024 12:36 PM
In this edition of Stock & Roll, we take a look at the performances of M&E company stocks between November 11-14
e4m Staff Nov 16, 2024 9:00 AM
Our weekly dive into the specific performances of M&E company stocks to understand trends and shifts
e4m Staff Oct 26, 2024 9:09 AM
Our weekly dive into the specific performances of M&E company stocks to understand trends and shifts
e4m Staff Oct 19, 2024 9:41 AM
Our weekly dive into the specific performances of M&E company stocks to understand trends and shifts
Aditi Gupta Oct 12, 2024 9:08 AM
Our weekly dive into the specific performances of M&E company stocks to understand trends and shifts
Aditi Gupta Oct 5, 2024 9:08 AM
Industry heads say that with users upset about the diminishing relevance of Google search results and AI working on every aspect of advertising, it might be time for new ad layouts
Shantanu David Jul 5, 2024 8:51 AM
Aviral Jain, MD at Kroll, explains how the globalization of entertainment has paved the way for Indian celebrities to become global ambassadors for brands, according to the recent Kroll report
Sohini Ganguly Jun 19, 2024 8:55 AM
The company's chief exec, Shantanu Deshpande, praised his marketing team on LinkedIn: 'Love to see my team ooze class'
In the brand’s two ad films, the protagonists wish for dream scenarios in their real lives
The Mumbai Police Instagram post is a reminder about social media evils like trolling and hate speech
The government allowed unrolling of the viewership data last week after BARC sought its approval
Naziya Alvi Rahman Nov 21, 2023 6:11 PM
Mandanna will join forces with Crunchyroll at various events and activations
exchange4media Staff Jul 18, 2023 3:33 PM
'Tiger’s strong affinity towards anime and his love for fitness and action make him the perfect choice', said the company
exchange4media Staff Jul 14, 2023 3:35 PM
Netizens trolled the ad, arguing that it objectifies McDonald's female employees and encourages men to harass them
exchange4media Staff Jun 9, 2023 2:41 PM
Unintentionally, we may have hurt the sentiments of certain communities and individuals, the company said in a statement
exchange4media Staff Jun 8, 2023 6:23 PM
The video is a recreation of a scene from the Malayalam movie 'Sufiyum Sujatayum' spliced awkwardly with a VIP Skybags promo
exchange4media Staff Apr 26, 2023 1:14 PM
Singh's brand value of $181.7 million puts him ahead of Kohli, Akshay Kumar, Alia Bhatt and Deepika Padukone
exchange4media Staff Mar 21, 2023 3:52 PM
Speaking at an event, IB Secretary Apurva Chandra also reportedly said the government will begin trial of direct-to -mobile television broadcast this year
exchange4media Staff Feb 17, 2023 9:29 AM
As controversies and violations of the ASCI code rise in tandem with digital advertising, ASCI CEO and Secretary General Manisha Kapoor calls for brainstorming within the creative industry
Kanchan Srivastava Feb 7, 2023 9:03 AM
The app will accept its first 100 members through an invite
exchange4media Staff Nov 24, 2022 5:20 PM
The MIB requested the audit after it suspected discrepancies in the revenue calculations of DTH providers
exchange4media Staff Oct 27, 2022 8:11 AM
Months after Reliance Trends, Reliance Digital is now being trolled on social media for its ‘no bindi’ Ganesh Chaturthi ad
exchange4media Staff Sep 1, 2022 12:40 PM