Industry watchers note that the suspension of IPL will have a huge impact on ad revenues with brands having to pull back campaigns and the overall market sentiment getting affected

Misbaah Mansuri May 5, 2021 8:51 AM

The accounts of the cosmetic brands were won after a multi-agency pitch held in December and will be handled out of the agency’s Mumbai office

Neeta Nair Jan 28, 2021 8:53 AM

Experts discussed what brand building looks like in an environment led by data

exchange4media Staff Dec 16, 2020 8:07 AM

Industry observers say while brands will encourage people to ‘celebrate responsibly’, categories like consumer durables, e-comm, online gaming & education will have a bigger presence this year

Misbaah Mansuri Sep 10, 2020 8:40 AM

Panellists Rohit Ohri, Virat Tandon, Raj Kamble, Amit Akali and Hemant Misra presented their views on ‘Network Agencies vs. Independent’

exchange4media Staff Jul 2, 2020 8:39 AM

Industry leaders Rohit Ohri, Virat Tandon, Raj Kamble, Amit Akali and Hemant Misra to share their views on ‘Network Agencies vs. Independent’

exchange4media Staff Jul 1, 2020 9:25 AM

The initiative will help brands and retailers to ‘manage, redefine and transform’ their retail experiences in the post-COVID era

exchange4media Staff Apr 23, 2020 4:40 PM

Creative minds such as Agnello Dias, Tarun Rai, Hemant Shringy & Rohit Ohri share insights on how the industry can navigate the current COVID-19 crisis

exchange4media Staff Apr 23, 2020 9:22 AM

Join us today at 3:30 pm for a Q&A session with Agnello Dias, Tarun Rai, Hemant Shringy & Rohit Ohri

exchange4media Staff Apr 22, 2020 8:55 AM

In this edition of 'Beating All Odds', Rohit Ohri, Group Chairman and CEO, FCB India, speaks to Neeta Nair

Neeta Nair Apr 21, 2020 8:36 AM

From preparing comeback plans for clients to dialing up engagement levels, ad agencies have been trying varied strategies to keep their flock together

Misbaah Mansuri Apr 20, 2020 8:06 AM

In partnership with Mumbai Traffic Police, the activation was rolled out in heavy traffic areas such as CSMT, Marine Drive, Peddar Road, Hindmata and Bandra

exchange4media Staff Feb 3, 2020 8:45 AM

While some industry leaders have hailed the development, others have said that industry bodies need to find ways to protect Intellectual Property Rights

Neeta Nair Nov 26, 2019 8:01 AM

Agencies in India say they are looking forward to participate in the newly introduced category at Cannes Lions – Creative Business Transformation Lions 2020

Shikha Paliwal Nov 19, 2019 8:39 AM

Susan Credle, Global CCO, FCB, tells us why she doesn’t believe in rushing her team to win awards until they are completely ready

Neeta Nair Jun 22, 2019 9:36 AM

Rohit Ohri, Group Chairman, CEO, FCB India, shared insights on FCB’s creative approach, capitalising on Delhi’s phenomenal growth and plans going forward

Noel Dsouza Jun 11, 2019 8:46 AM

Rohit Ohri, CEO & Group Chairman, FCB India, tells us why he is looking at Cannes through a new lens after almost a decade

Neeta Nair Jun 6, 2019 8:32 AM

This year’s agenda for Young Lotus contest is inviting ideas to end food wastage

exchange4media Staff Feb 11, 2019 1:12 PM

Creative leaders share their big predictions for the new year

Misbaah Mansuri Jan 8, 2019 8:28 AM

Creative stalwarts Rohit Ohri, Kainaz Karmakar, KV Sridhar, Raghu Bhat and Krittika Chakraborty on ads that hit the right spot this year and why

Misbaah Mansuri Dec 31, 2018 9:19 AM