Rohit Ohri, ad veteran and Founder of OHRIGINAL, writes why AAAI must reinvent itself for a younger, AI-driven and rapidly evolving advertising ecosystem to remain relevant

Rohit Ohri May 23, 2026 1:11 PM

Moderated by Rohit Ohri, the session featured insightful perspectives from Bobby Pawar, Sonal Dabral, Senthil Kumar and Lulu Raghavan

e4m Staff May 22, 2025 5:23 PM

After transforming agency networks like FCB Group India, Dentsu and JWT, senior advertising leader Rohit Ohri launches his own culture consultancy – Ohriginal 

Neeta Nair May 20, 2025 8:13 AM

In an increasingly fragmented market, quick comm platforms with deep pockets and operational efficiencies are the ones to sustain in the long run, say experts

Soumya Gawri Dec 6, 2024 9:22 AM

Rise of e-comm aside, a lack of consumer research while planning the malls is one of the key reasons for footfalls dwindling, note industry watchers

Soumya Gawri Nov 20, 2024 9:16 AM

Dheeraj Sinha, CEO, India and South Asia of FCB Group, speaks to Neeta Nair, Editor - IMPACT Magazine, on completing a year as the CEO

Neeta Nair Oct 11, 2024 8:32 AM

While the creative and quirky approach has potential, the complex and seemingly sarcastic narrative may leave viewers puzzled rather than enlightened about the benefits of shopping during the sale.

Soumya Gawri Sep 25, 2024 9:21 AM

Rohit Ohri had a stint of 8 years at FCB Group India; he was elevated to FCB Global Partner to bolster the FCB network

e4m Staff Sep 16, 2024 12:03 PM

Despite the decision to retire from wrestling and the disqualification from Olympics, brand experts say Vinesh Phogat's brand value will majorly remain unaffected

Chehneet Kaur Aug 8, 2024 9:08 AM

From Piyush Pandey's shift to an advisory role at Ogilvy to Dheeraj Sinha's new stint at FCB India, here are the top people movement stories from the creative agencies

e4m Staff Nov 28, 2023 9:01 AM

As Ohri looks forward to his new role as Global Partner at FCB, he shares his thoughts about the new partnerships forging at FCB India, his equation with CEO Dheeraj Sinha and more

Neeta Nair Sep 15, 2023 9:09 AM

Sinha will be reporting directly to FCB Global CEO Tyler Turnbull

exchange4media Staff Sep 12, 2023 8:59 AM

Rohit Ohri, Chairman & CEO FCB Group India, and Kinnect CEO Rohan Mehta share their ideas of creativity, equation after the merger and what lies ahead

Kanchan Srivastava Jul 11, 2022 8:48 AM

The association has emphasised that the acronym AAAI has a rich legacy and a great brand recall that it does not want to tamper with

exchange4media Staff Mar 15, 2022 12:33 PM

Ohri, Group Chairman and CEO of FCB India, was speaking at the e4m '40 Under 40 Summit'

exchange4media Staff Nov 13, 2021 8:06 AM

On the birth anniversary of the celebrated adman, the group has instituted the award to recognise strategic partnership, something that Kapoor valued

exchange4media Staff Sep 9, 2021 10:41 AM

Industry watchers note that the suspension of IPL will have a huge impact on ad revenues with brands having to pull back campaigns and the overall market sentiment getting affected

Misbaah Mansuri May 5, 2021 8:51 AM

The accounts of the cosmetic brands were won after a multi-agency pitch held in December and will be handled out of the agency’s Mumbai office

Neeta Nair Jan 28, 2021 8:53 AM

Experts discussed what brand building looks like in an environment led by data

exchange4media Staff Dec 16, 2020 8:07 AM

Industry observers say while brands will encourage people to ‘celebrate responsibly’, categories like consumer durables, e-comm, online gaming & education will have a bigger presence this year

Misbaah Mansuri Sep 10, 2020 8:40 AM

Panellists Rohit Ohri, Virat Tandon, Raj Kamble, Amit Akali and Hemant Misra presented their views on ‘Network Agencies vs. Independent’

exchange4media Staff Jul 2, 2020 8:39 AM

Industry leaders Rohit Ohri, Virat Tandon, Raj Kamble, Amit Akali and Hemant Misra to share their views on ‘Network Agencies vs. Independent’

exchange4media Staff Jul 1, 2020 9:25 AM

The initiative will help brands and retailers to ‘manage, redefine and transform’ their retail experiences in the post-COVID era

exchange4media Staff Apr 23, 2020 4:40 PM

Creative minds such as Agnello Dias, Tarun Rai, Hemant Shringy & Rohit Ohri share insights on how the industry can navigate the current COVID-19 crisis

exchange4media Staff Apr 23, 2020 9:22 AM

Join us today at 3:30 pm for a Q&A session with Agnello Dias, Tarun Rai, Hemant Shringy & Rohit Ohri

exchange4media Staff Apr 22, 2020 8:55 AM

In this edition of 'Beating All Odds', Rohit Ohri, Group Chairman and CEO, FCB India, speaks to Neeta Nair

Neeta Nair Apr 21, 2020 8:36 AM

From preparing comeback plans for clients to dialing up engagement levels, ad agencies have been trying varied strategies to keep their flock together

Misbaah Mansuri Apr 20, 2020 8:06 AM

In partnership with Mumbai Traffic Police, the activation was rolled out in heavy traffic areas such as CSMT, Marine Drive, Peddar Road, Hindmata and Bandra

exchange4media Staff Feb 3, 2020 8:45 AM