rohit-ohri

FCB Interface tailored the theme for Adfest’s 2019’s Young Lotus contest

This year’s agenda for Young Lotus contest is inviting ideas to end food wastage

exchange4media Staff 1 week ago

What’s in store for the ad world in 2019

Creative leaders share their big predictions for the new year

Misbaah Mansuri 08-January-2019

Industry pros reveal their favourite ad campaigns of the year

Creative stalwarts Rohit Ohri, Kainaz Karmakar, KV Sridhar, Raghu Bhat and Krittika Chakraborty on ads that hit the right spot this year and why

Misbaah Mansuri 31-December-2018

The big debate: Should clients pay agencies to pitch?

Given the high expense of pitching, could it be about time for clients to pay a fee to their pitching agencies as a standard price?

Misbaah Mansuri 21-November-2018

The rise of goodvertising: Do consumers actually buy it?

How does a brand remain authentic in its pursuit of purpose and how effective is purposeful advertising? Experts open up...

Misbaah Mansuri 13-November-2018

Teachers' Day: Admen and their creative mentors

Advertising maestros tell us about one teacher or mentor who has played an integral role in their advertising journey

Misbaah Mansuri 05-September-2018

FCB India bags creative duties for Vistara

Vistara airlines is a joint venture of Tata Sons and Singapore Airlines

exchange4media Staff 31-May-2018