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Grapes Worldwide and Alice & Albert Inc. join hands?blur=25

The Strategic Growth Partner model combines local market expertise and integrated capabilities across India, North America, and international markets

e4m Staff 1 day ago

HiveMinds Secures ₹10-12 Crore E-Commerce Deal with Nike?blur=25

The win builds on the agency's growing digital and performance marketing portfolio, and comes as Nike doubles down on its marketplace-led growth story in India

e4m Staff 1 day ago

Is the Mumbai-centric agency model finally breaking??blur=25

Talent, culture and business are spreading beyond Mumbai. Agencies are now asking if the metro-first structure that built Indian advertising can hold

Aryendra Khan 1 day ago

samosa?blur=25

From London to Los Angeles, the humble aloo bomb is doing what Indian diplomacy couldn't, writes Dr. Sandeep Goyal

Sandeep Goyal Sep 5, 2026 12:39 PM

Chandana Agarwal and Akashneel Dasgupta Join LOM Worldwide as Managing Partners?blur=25

Agarwal, a former Ogilvy leader, and Dasgupta, former CCO at BBDO and ADK Fortune, will spearhead the agency’s next phase of growth

e4m Staff Sep 2, 2026 3:29 PM

Kanika Pal Joins DBS Bank as Senior VP and Head of CSR?blur=25

Kanika Pal was previously with the World Economic Forum for nearly 5 years

e4m Desk Sep 2, 2026 11:47 AM

BW Businessworld examines Tata’s leadership change & fintech’s rise as infrastructure?blur=25

The issue brings together an in-depth look at Tata’s leadership transition and a comprehensive fintech package spanning AI, payments, lending, wealthtech and financial inclusion

e4m Staff Sep 1, 2026 5:45 PM

Samarjit Singh Appointed Chief Revenue Officer at Republic World?blur=25

Prior to this, Samarjit Singh served as the Co- Founder & CEO at Ekaaya Network

e4m Desk Aug 31, 2026 6:32 PM

Dr. Annurag Batra Turns 54: A Visionary's Unfinished Journey?blur=25

Dr Annurag Batra has built his journey as a media entrepreneur with faith, passion, persistence and, above all, a constant eye on the future, writes Ganapathy Viswanathan

Ganapathy Viswanathan Aug 27, 2026 2:26 PM

Dr. Annurag Batra at 54: A Legacy of Media and Mentorship?blur=25

On his birthday, a look at a first-generation entrepreneur whose influence rests as much on people, faith and generosity as on the institutions he has built

e4m Staff Aug 27, 2026 12:08 AM

Madison World Expands Leadership Team with Key Appointments?blur=25

The appointments have come across media, content, cinema, sponsorships & OOH verticals

e4m Staff Aug 25, 2026 12:51 PM

Sir Martin Sorrell Engages Marketing Leaders in New Delhi on AI Impact?blur=25

Dr Annurag Batra, Chairman & Editor-in-Chief, BW Businessworld and Founder, exchange4media Group, and Parag Sawhney, GM, The Park New Delhi, co-hosted the event at the newly launched Tyde

e4m Staff Aug 22, 2026 4:22 PM

Smriti Irani?blur=25

Guest Column: Shradha Agarwal, Co-founder and Global CEO of Grapes Worldwide, on Smriti Irani’s evolving leadership journey and the changing nature of political leadership

Shradha Agarwal Aug 21, 2026 12:13 PM

Wooster & Jeeves on Spider-Man, Superheroes and the Next 007?blur=25

An affectionate contemporary homage by Rajeev Beotra to P. G. Wodehouse and his immortal creations, Bertie Wooster and Jeeves

Rajeev Beotra Aug 21, 2026 8:23 AM

Abhay Sachar Joins Madison World as AVP for West & South Regions?blur=25

His earlier stints include roles at Kommune India, NEWJ, Viacom18, GroupM, Reliance Broadcast Network, among others

e4m Staff Aug 17, 2026 10:47 AM

Anviksha: Ideas Across Borders?blur=25

The inaugural edition, ‘The India-Nepal Dialogue’, will be held in Kathmandu on August 27, 2026

e4m Staff Aug 12, 2026 12:08 PM

India vs Sri Lanka Test Series?blur=25

The IPL has trained marketers to think in terms of enormous reach, high-frequency exposure and entertainment-led engagement. Test cricket offers none of those guarantees

e4m Desk Aug 11, 2026 2:29 PM

Paramount Plans Major Film Release Deal with Theatres Post WBD Acquisition?blur=25

According to media reports, Paramount is offering theater operators a three-year agreement under which the company will promise to release at least 30 films annually

e4m Desk Aug 11, 2026 11:23 AM

Gazal Maheshwari Appointed Vice President at Madison World?blur=25

Prior to this, she was Senior Director - LCS Digital Sales with Jiostar

e4m Desk Aug 10, 2026 12:49 PM

Nisha Sharma Takes Role as Deputy GM of TV Ad Sales at Republic World?blur=25

Prior to Republic World, Nisha Sharma has worked with NDTV, TV Today Network, Zee Media, and Radio Today

e4m Staff Aug 8, 2026 12:02 PM

ICC?blur=25

According to a report by TAM Sports, the top five advertisers together accounted for 55% of total advertising volumes in 2026, compared with 48% in the previous tournament

e4m Staff Aug 7, 2026 3:36 PM

idding Opens for ICC Men's Cricket World Cup 2027 Marketing Role?blur=25

IBC is seeking to appoint a marketing and PR services provider to develop and execute marketing and communications programme aimed at building awareness, driving fan engagement

e4m Staff Aug 7, 2026 10:32 AM

Bhushan Bagkar Takes on Vice President Role at WPP Media?blur=25

Prior to this, Bhushan Bagkar was with Madison World as General Manager

e4m Desk Aug 6, 2026 7:48 PM

Wooster and Jeeves visit Mehra World?blur=25

Rajeev Beotra brings Bertie Wooster and Jeeves back in a witty take on Mehra’s post-retirement life, family and new ventures in his ‘Chronicles from Mehra World’ series

Rajeev Beotra Aug 5, 2026 9:06 AM

Harsha Subramaniam Joins BBC as Regional Director for South Asia?blur=25

Harsha Subramaniam will lead editorial content and business operations in the region

e4m Staff Aug 4, 2026 8:30 PM

Bolloré and Balsara Families' Advertising Deal Faces Uncertainty?blur=25

Industry insiders say the transaction has repeatedly missed internal timelines but there are positive signals of the deal between Havas and Madison likely to finalised by September

Imran Fazal Aug 4, 2026 9:39 AM

Rajiee M Shinde?blur=25

Shinde has built television channels, launched entertainment formats and created industry institutions that continue to shape Punjabi media

e4m Staff Aug 3, 2026 4:56 PM

FIFA World Cup 2026?blur=25

While traditional television continued to command substantial advertiser interest, Connected TV emerged as the more diversified advertising platform during the tournament

e4m Staff Aug 1, 2026 1:19 PM

Why brands need a bigger playing field than cricket?blur=25

Guest Column: Ganapathy Viswanathan, Communication Consultant & Author, on why every sport need not become another IPL and should instead focus on staying relevant to its own audience

Ganapathy Viswanathan Jul 31, 2026 2:34 PM

Sunita Rajan?blur=25

As Bloomberg Media's Managing Director for APAC Media Sales & Marketing celebrates her birthday, a look back at a career built on driving revenue and building brands across Asia

e4m Staff Jul 29, 2026 2:47 PM

Voyage 1 Expands with Acquisition of World Wide African Tours?blur=25

The acquisition will see the business rebranded as Voyage 1 Africa, Shobhna Govan to continue leading the business

e4m Staff Jul 29, 2026 1:57 PM

Chronicles from Mehra World?blur=25

Rajeev Beotra reflects on humour, fitness, self-discovery and reinvention in his ‘Chronicles from Mehra World’ series

Rajeev Beotra Jul 29, 2026 10:43 AM

Exploring The Mahadev Files: Insights from India's Finance Leaders?blur=25

The edition also features global marketing and advertising leaders on creativity, AI and growth

e4m Staff Jul 23, 2026 6:52 PM

MIB?blur=25

Information and Broadcasting Secretary Chanchal Kumar presented the Ministry's initial plans for WAVES 2027 and briefed the Chief Minister on key initiatives currently under preparation

e4m Staff Jul 20, 2026 8:40 PM

FIFA World Cup 2026?blur=25

The FIFA tournament has shown that football in India is no longer confined to a few states or a niche audience

e4m Desk Jul 20, 2026 12:41 PM

Aarti Laxmanan?blur=25

She will oversee external and internal communications, media relations, and reputation management across the Indian subcontinent

e4m Staff Jul 20, 2026 11:24 AM

FIFA World Cup Final 2026?blur=25

The final whistle sparked a wave of creative social media posts, from emotional storytelling and nostalgic callbacks to playful illustrations and clever brand integrations

Aryendra Khan Jul 20, 2026 7:44 AM

This Week's Ad Highlights: Creativity Over Hard Sell?blur=25

From Kareena's Countryman debut to Messi's next chapter with MLS — here are the campaigns that defined the week in advertising

Aryendra Khan Jul 18, 2026 9:30 AM

FIFA World Cup 2026: Brands Leverage Fan Excitement for Marketing Success?blur=25

From Louis Vuitton’s FIFA trunk to Heinz’s Penalty Packets, FIFA 2026 is now a $10-billion creative arena

Aryendra Khan Jul 18, 2026 8:49 AM

The Enduring Power of Relationships in Public Relations?blur=25

Bhaskar Tare, Director, Gloocal Communications Pvt. Ltd., shares his learnings from the profession and reflects on the enduring pillars of PR on World PR Day 2026

Bhaskar Tare Jul 16, 2026 6:36 PM

Is Public Relations Entering Its Golden Age of Strategic Impact??blur=25

Is Strategic PR really in its Golden Age, or is its biggest test still ahead? exchange4media spoke to India's communications leaders to find out

Ritika Upmanyu Jul 16, 2026 1:08 PM

Can FIFA build Zee into India's next great sports brand??blur=25

Guest Column: Mohit Mehra, Founder, MCode Ventures, explores why the next broadcast playbook will be written around fan experiences

Mohit Mehra Jul 14, 2026 7:12 PM

Rajeev Beotra’s ‘Chronicles from Mehra World’?blur=25

In the second part of Rajeev Beotra’s ‘Chronicles from Mehra World’, the journey continues with humour, fitness, self-discovery and reinvention

Rajeev Beotra Jul 14, 2026 5:00 PM