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BW Wellbeing World of BW Businessworld is back with its annual conference, the 5th edition of the Festival of Wellbeing & Awards, to celebrate holistic wellbeing
e4m Staff May 29, 2026 4:29 PM
BW Legal World’s latest issue explores the philosophy, governance, and leadership shaping the future of law beyond individual legacy and towards enduring institutions
e4m Staff May 28, 2026 6:36 PM
The issue focuses on two developments. One, with the legal risk and infrastructure capital, whereas the other is about creativity, tech, innovation, defining where Indian business is headed together
e4m Staff May 28, 2026 2:27 PM
Urban middle-class sentiment is weakening faster than rural, which is hurting brands badly. This has begun to impact their media plans, say industry experts
Kanchan Srivastava May 28, 2026 9:02 AM
Guest Column: Shubhranshu Singh writes on how the football World Cup has never been an Indian sport, and why that is precisely the point
Shubhranshu Singh May 28, 2026 8:46 AM
Negotiations between Zee and Fédération Internationale de Football Association (FIFA) are still underway and an agreement is expected to be signed soon, sources said
e4m Staff May 27, 2026 10:33 AM
Mumbai gears up for the 13th edition of IMPACT 50 Most Influential Women 2025, honouring trailblazers across tech, advertising, media, marketing, and business
e4m Staff May 26, 2026 9:10 AM
Industry sources say Rawat has been among the key commercial leaders at the network during its aggressive expansion phase, particularly in the Hindi news market
e4m Staff May 25, 2026 2:42 PM
The EGI has expressed concern over ‘embarrassing stand-offs’ between Indian officials and European journalists during PM Modi’s visits to the Netherlands and Norway
e4m Staff May 25, 2026 10:02 AM
As per a report by a prominent media outlet, FIFA recently held discussions with senior executives from both JioHotstar and Zee Entertainment
e4m Staff May 23, 2026 8:13 PM
BW Wellbeing World of BW Businessworld is back with its annual conference, the 5th edition of the Festival of Wellbeing & Awards, to celebrate wellness, harmony, and evolution
e4m Staff May 23, 2026 3:53 PM
Dr. Batra’s session became one of the most talked-about conversations at the festival as he laid out why advertising industry is not in decline, but in the middle of one of its biggest reinventions
e4m Staff May 22, 2026 9:06 AM
The winner of the media mandate will be announced next week, e4m has learnt
Imran Fazal May 22, 2026 9:02 AM
Jitender Dabas, CEO of BBDO Group India, speaks to e4m on the impact of AI-led consolidation on the ad industry, effect of rising fuel prices on the broader economy & consumer spending, and much more
Imran Fazal May 22, 2026 8:42 AM
Dr. Annurag Batra, Chairman & Editor-in-Chief of BW Businessworld Group and e4m, spoke to Dheeraj Sinha, CEO-McCann Group, on key opportunities and challenges reshaping the Indian ad industry
e4m Staff May 21, 2026 3:21 PM
The Madison World Chairman says agency consolidation is inevitable after years of talent build-up, believes AI investments are now non-negotiable for relevance, and more
Imran Fazal May 21, 2026 10:54 AM
Campopiano serves as Worldwide Chief Creative Officer, Global Clients at OAG
e4m Staff May 19, 2026 8:20 AM
The biggest contributor to ICC revenues in 2025 was the ICC Men’s Champions Trophy, hosted in Pakistan, which alone generated $638.4 million in revenue
e4m Staff May 14, 2026 8:13 PM
Prior to joining APCO, Chowdhury served as Advisor Outreach at Ashoka University
e4m Staff May 14, 2026 6:12 PM
Prior to this, Ruhie Mehra was with Arc Worldwide as Brand Strategy Director
e4m Desk May 13, 2026 12:21 PM
Industry executives say higher property prices, cautious consumers and ad inflation across digital platforms have made acquisition significantly more expensive, especially in metros
Sunidhi Vijay May 8, 2026 9:18 AM
Geopolitical uncertainties in the Middle East—another important source of advertising demand—have further contributed to a cautious outlook
Imran Fazal May 6, 2026 9:12 AM
Abhay Duggal’s past roles include stints at Zee Entertainment Enterprises Limited, Reliance Broadcast Network, Havells India Ltd among others
e4m Staff Apr 24, 2026 12:31 PM
Before joining Republic, Dutta served as National Revenue Head at Network18 Media & Investments Limited
e4m Staff Apr 20, 2026 1:43 PM
Prior to this, Ellie Brocklehurst was with TBWA\Asia as Chief Marketing Officer, Asia
e4m Desk Apr 20, 2026 10:57 AM
Kini was earlier with L'Oréal as Senior Manager (Lead) – External, Internal Communications & Engagement
e4m Staff Apr 10, 2026 6:23 PM
Incumbent agency Madison World is understood to be defending the business, while several leading global and domestic media networks have been invited to participate in the multi-stage pitch process
Imran Fazal Apr 7, 2026 12:27 PM
LEGO's FIFA World Cup 2026 campaign featuring Messi, Ronaldo, Mbappé and Vini Jr. is not just an ad; it is advertising history
Aryendra Khan Apr 7, 2026 8:19 AM
Grapes Worldwide Co-founder and Global CEO Shradha Agarwal on building brands that endure in an era of viral chasing, AI hype, and first-party data
Aryendra Khan Apr 2, 2026 9:25 AM
Truecaller has crossed 350 million in India alone, the platform said
e4m Staff Mar 31, 2026 12:50 PM
The event, themed ‘Communications 3.0: Where Data, Technology & Narrative Converge,’ is scheduled for 9 April
e4m Staff Mar 30, 2026 11:12 AM
At Connected Worlds, Amazon Ads unveiled Creative Agent, Ads Agent, simplified campaign management, Amazon Ads Creators Program to help brands connect with customers
e4m Staff Mar 25, 2026 2:48 PM
Dream Cricket will feature the official names, likenesses, and playing styles of more than 500 internationally recognised cricketers from major cricketing nations
e4m Staff Mar 25, 2026 2:17 PM
The conference will focus on the evolving role of facility management in shaping future-ready workplaces through technology, sustainability, integrated operations, and measurable business impact
e4m Staff Mar 20, 2026 4:59 PM
The partnership enables rights-holding media partners to share a variety of content on their official YouTube channels, including extended highlights, behind-the-scenes footage
e4m Staff Mar 19, 2026 4:24 PM
L’Oréal Paris teamed up with 20th Century Studios and debuted the spot tied to the sequel at the 98th Academy Awards.
e4m Staff Mar 17, 2026 1:53 PM
Cinematic AV sequences played across giant screens, guiding audiences through the defining moments of Honey Singh’s journey while the music exploded live on stage
e4m Staff Mar 16, 2026 10:35 AM
Several brands tapped into the tournament’s cultural momentum through influencer collaborations and fan-led storytelling, with names such as BookMyShow, Swiggy, Blinkit, Asian Paints among others
Shalinee Mishra Mar 13, 2026 8:45 AM











