polycab
Prior to joining Polycab India Limited, Garbyal was with Signify as Head of Digital Marketing
Gyan Pandey brings more than 25 years of experience in information and technology
e4m Staff Feb 17, 2026 7:53 AM
The company’s total income for the quarter rose to Rs 7,686 crore, up from Rs 5,251 crore in Q2 FY26 and Rs 5,146 crore a year ago
e4m Staff Jan 16, 2026 7:10 PM
Niyant Maru is a Tata Group veteran, having spent nearly 30 years with the company
e4m Staff Oct 29, 2025 9:33 AM
The campaign also highlights Polycab’s contribution to India’s infrastructure
e4m Staff Sep 24, 2025 4:30 PM
The company’s consolidated net profit surged 49% YoY to Rs 600 crore in Q1FY26 from Rs 402 crore in Q1FY25
e4m Staff Jul 18, 2025 12:28 PM
Shwetal Basu, Senior VP - Brand and Marketing Head, Polycab, talks about the new digital campaign, providing real value to the evolving consumers, brand transformation and more
Ritika Raj Apr 30, 2025 12:59 PM
As part of e4m’s efforts to recognise women leaders in our industry, we highlight the accomplishments of Shwetal Basu, Senior Vice President and Head of Brand and Marketing at Polycab India
e4m Staff Mar 10, 2025 2:47 PM
Shwetal Basu was earlier Chief Marketing and Communication Officer at Shoppers Stop
e4m Staff Sep 30, 2024 4:09 PM
Prior to this, Amit Sethiya was with SYSKA Group as Head of Marketing
e4m Desk Sep 18, 2024 10:15 AM
As part of the collaboration, Polycab will showcase its branding during the matches and the KBFC logo will be incorporated in all product collaterals, in-shop, and outdoor campaigns
e4m Staff Sep 16, 2024 4:58 PM
The agency strategically selected significant arterial routes, junctions, routes to airports, electrical zones, and industrial areas for the campaign
e4m Staff Nov 7, 2023 11:58 AM
Polycab is one of the ‘Associate Sponsors’ for the ICC World Cup on Star Sports and will be visible across more than 12 national and regional TV channels
e4m Staff Oct 26, 2023 12:28 PM
If a brand is spending a hefty sum on marketing during WC, they would want to make the campaign idea pristine enough rather than depend on a celebrity who may overshadow the messaging, say experts
Tanzila Shaikh & Chehneet Kaur Oct 13, 2023 9:24 AM
Madison Media and Professional Management Group consulted Polycab on the deal
exchange4media Staff Feb 17, 2023 12:07 PM
The partnership will include Polycab’s sponsorship of all major men’s and women’s ICC global events
exchange4media Staff Feb 9, 2023 11:57 AM
The brand will be a partner in all major men’s and women’s ICC events
exchange4media Staff Feb 8, 2023 6:20 PM
Nilesh Malani, President & CMO, Polycab India Ltd, talks about the brand completing 39 years in business, shares insights around adopting a fresh marketing approach, and more
Ritika Raj Dec 30, 2022 9:05 AM
The campaign has been conceptualized and created by Ogilvy India
exchange4media Staff Oct 26, 2022 12:05 PM
Talking to e4m as part of the ‘Pride of India Brands 2021’ series, Polycab’s CMO Nilesh Malani says the company aims to take the business to Rs 20,000 crore by 2026
Kanchan Srivastava Feb 11, 2022 8:37 AM
The TVC will be aired on various channels across genres, digital and social media platforms
exchange4media Staff Nov 22, 2021 6:47 PM
Prior to joining Polycab India, Sharma was Managing Director, Panasonic Life Solutions India
exchange4media Staff Oct 6, 2021 5:03 PM
According to Malani, Executive VP & Chief Marketing Officer, Polycab, post IPL, awareness for the brand saw 49% higher scores in the exposed group
Dipali Banka Mar 31, 2021 8:54 AM
Host of brands that have invested in the league see an uptick in user engagement after initial few matches of the season
Tasmayee Laha Roy Sep 23, 2020 9:10 AM
Expected to set a new viewership record, IPL 2020 is attracting advertisers from across sectors giving the broadcaster the confidence to quote higher prices for ad slots
Tasmayee Laha Roy Aug 26, 2020 9:22 AM