performa
Guest Column: Ganapathy Viswanathan, Communication Consultant & Author, writes how the conversation around Women’s T20 World Cup is shifting towards audience delivery, engagement & commercial returns
Ganapathy Viswanathan Jun 15, 2026 4:44 PM
India Today Influence is the influencer marketing arm of the India Today Group
e4m Staff Jun 12, 2026 11:58 AM
At Sony Pictures Networks India, Upadhyay will work closely with the company's leadership team on financial strategy, business planning and performance management
e4m Staff Jun 12, 2026 10:13 AM
Fatehi describes the opportunity as ‘almost unreal’, calling it a full-circle moment that brings together cultures, sounds and people from around the world
Aryendra Khan Jun 9, 2026 2:31 PM
Sahil Chopra, Founder of iCubesWire, will assume the role of Chairman, iCubesWire Group
The agency will focus on scaling the brand’s online presence and driving investor registrations and SIP conversions through targeted digital interventions
TAM AdEx’s Feb-April 2026 data shows one clear winner: digital. While TV, radio & print remained restrained or volatile, digital advertising stayed sharply above the average-month benchmark
Kanchan Srivastava Jun 2, 2026 8:33 AM
While revenue from operations rose 21% YoY to Rs 184.89 crore in FY26, total income increased 22% to Rs nearly 189 crore
Market observers and players say ruling a positive move for leader brands, opens a route for legal recourse & levels playing field; category, brand keyword investment likely to see an acceleration
Anuja Jain Jun 1, 2026 8:59 AM
Hindustan Media Ventures’ total income for the quarter stood at Rs 229.49 crore
e4m Staff May 28, 2026 4:45 PM
The network bagged 72 metals including 21 gold metals, 27 silver and 24 bronze metals across categories
The brand won 3 gold metals, 3 silver and 3 bronze metals across categories for its outstanding work
The agency bagged 33 metals in total including 8 gold metals, 14 silver and 11 bronze metals across categories
While WPP Media was named ‘Network of the Year’, Wavemaker won ‘Agency of the Year’ title & IKEA bagged ‘Brand of the Year’ honour
The awards aim to recognise outstanding work in performance-driven campaigns, innovation in digital marketing and business impact across categories
e4m Desk May 26, 2026 11:56 AM
A quiet restructuring is unfolding inside Meta’s AI-native ad ecosystem, say experts, as automation replaces manual controls
Anuja Jain May 26, 2026 9:01 AM
The awards aim to recognise outstanding work in performance-driven campaigns, innovation in digital marketing and business impact across categories
Total income for the quarter came in at Rs 982 crore, slipping 17% YoY
e4m Staff May 22, 2026 12:07 PM
Dr. Annurag Batra, Chairman & Editor-in-Chief of BW Businessworld Group and e4m, spoke to Dheeraj Sinha, CEO-McCann Group, on key opportunities and challenges reshaping the Indian ad industry
e4m Staff May 21, 2026 3:21 PM
While APAC saw organic decline of 7.5% and Americas declined 3%, Japan and India achieved organic growth
e4m Staff May 18, 2026 1:44 PM
The jury will be chaired by Mainak Dhar, Managing Director of McCain Foods in India
New research suggests that the content environment in which a digital ad appears is not a secondary factor, but a key driver of campaign performance across categories
Anuja Jain May 7, 2026 9:18 AM
Creative is now driving up to 70% of campaign performance as platform automation erodes targeting advantage. Brands are re-architecting ad budgets, teams and workflows, experts told e4m
Kanchan Srivastava May 4, 2026 8:33 AM
Raman joins Omnicom Media from Mahindra and Mahindra where he was the Digital Head
e4m Staff Apr 28, 2026 7:48 AM
Pulikkal was earlier General Manager, Marketing - Home Care at Dabur India
e4m Staff Apr 20, 2026 3:11 PM
While for some brands microdrama is a natural extension of digital-first strategies, others are still weighing if the format fits the brand's needs
Shalinee Mishra Apr 15, 2026 8:34 AM
As AI flattens the marketing tech stack, brands are shifting focus from tools to the quality of signals that power decisions, exposing a widening gap between data-rich and data-poor players
Anuja Jain Apr 10, 2026 9:16 AM
Prior to his elevation, Sartaj Kadian held the role of Senior Manager - Performance Marketing at the company
e4m Desk Mar 24, 2026 12:39 PM
As seasonal marketing budgets climb, the industry reassesses campaign effectiveness, attribution models and the growing role of verification in digital advertising
e4m Staff Mar 14, 2026 11:33 AM
Auto marketers are moving from campaign-led to system-led growth, using first-party data and full-funnel insights to drive performance, say marketers at the e4m Automotive Marketing Summit
e4m Staff Mar 6, 2026 12:27 PM
Most players cited high base of Q3 FY25, split in festive spends & absence of election advertising as hurdles; traditional players say digital contributed in incremental revenue and margin expansion
Chehneet Kaur Feb 23, 2026 8:25 AM
Most recently, Bhatia was with Amazon, leading its global video advertising business
e4m Staff Feb 19, 2026 8:01 AM
Industry players say attention is now a precursor to measurable business outcomes in a digital-first ecosystem, and this reflects a recalibration within FMCG marketing
Sunidhi Vijay Feb 17, 2026 8:25 AM
At his Super Bowl halftime performance, Bad Bunny revealed his first signature sneaker with the brand, the Bad Bunny x Adidas BadBo 1.0
e4m Staff Feb 12, 2026 5:31 PM
Tejas Chaudhari previously held the role of Head of Performance Marketing for e-commerce and quick commerce
e4m Staff Jan 10, 2026 12:30 PM
Micro-dramas, first-party data integration and AI-led discovery reset performance marketing this year, say experts
Kanchan Srivastava Dec 31, 2025 8:41 AM
The association will extend Pinterest’s AI-powered performance advertising from mobile to TV
e4m Staff Dec 13, 2025 9:08 AM
Industry may witness quick disruptions across retail and wholesale e-commerce advertising, from programmatic adtech and third-party data ecosystems, experts say
Kanchan Srivastava Dec 12, 2025 9:08 AM
Even as massive marketing budgets are being channelled into performance campaigns, as much as 50% of attribution lies in the grey zone, say experts
Kanchan Srivastava Nov 10, 2025 8:49 AM
Brave Bison, which is listed in London, stated that its goal is to merge the M&C Saatchi unit with its existing marketing operations.
Strong sales in emerging markets, especially India, lift Apple’s September-quarter results to an all-time high
e4m Staff Oct 31, 2025 11:13 AM
As festive spending surges on digital platforms, agencies debate whether performance marketing builds lasting brand value or merely subsidizes ecosystem growth
Aryendra Khan Oct 24, 2025 9:08 AM
Guest Column: Gopa Menon, COO & Co-Founder, Theblurr, shares his views on creative-first era of media buying
Gopa Menon Oct 1, 2025 9:27 AM
Prior to joining PerformAce, Rishi Bhatnagar held senior positions with Grant Thornton
e4m Staff Sep 22, 2025 12:56 PM
Ex-MakeMyTrip Sr. Manager Dileep to lead Delivery, while Gitanjali takes charge of Business Operations to power next phase of growth
e4m Staff Aug 25, 2025 1:01 PM
