Designed by Wunderman Thompson, Ms. Kurkure will be a part of a series of advertising and marketing campaigns driving relatability and building emotional connect with the masses

exchange4media Staff 24-April-2019

The brand along with Tamil actor Sathish Muthukrishnan prank people across the city in a bid to distinguish the ‘Fool’ from the ‘Cool’

exchange4media Staff 01-April-2019

‘Caravan Talkies’ will travel across over 1,000 towns and villages of UP and deliver thought-provoking stories in an interactive way

exchange4media Staff 18-March-2019

Conceptualised by J Water Thompson, the campaign re-iterates the importance of being immersed in real moments and enjoying the different flavours of life

exchange4media Staff 05-February-2019

Director Marketing – Indian Snacks, PepsiCo India says that the company aims to double its business in the next four to five years

Simran Sabherwal 21-November-2018

Subramanian takes over from Viraj Chouhan, who will be joining PepsiCo India in November

exchange4media Staff 18-October-2018

Viraj Chouhan was, till recently, associated with Ola as Chief Communications Officer

exchange4media Staff 17-October-2018

IMPACT from the exchange4media Group launches the first edition of its ‘40 Under Forty’ list to recognise extraordinary achievers who are 40 years of age and below in the Indian Media, Marketing and Advertising industry

exchange4media Staff 03-August-2018

Kaul has stepped down as Vice President of Communications and CSR at PepsiCo India.

exchange4media Staff 08-June-2018

The recently launched Multigrain variant is another step forward in Kurkure’s portfolio transformation journey in catering to the rising trend of consumers looking for tasty yet healthy everyday snacking options.

exchange4media Staff 29-May-2018

Gupta joined PepsiCo in 2011 from Unilever where she was the Regional Marketing Manager, Hair, South Asia and South East Asia.

Ruhail Amin 11-April-2018

The new film captures Gatorade’s role in optimizing performances of top athletes

exchange4media Staff 19-March-2018

Mirinda Joosy has 50 % less sugar than normal Mirinda and is in line with the Company’s stated objective of prioritizing lower-calorie, lower-sugar beverage options

exchange4media Staff 29-November-2017

Raveendra Singh, Associate Vice President, Marketing and Sales, Imagica, spoke about getting characters-specific rides and attractions, scaling up their events and tapping new brands and segments of audiences

Madhuwanti Saha 24-November-2017

Malhotra was at the helm for 9 years. He is believed to be founding a new startup in the internet content space

exchange4media Staff 01-September-2015

The channel will be available across leading DTH & digital cable platforms. It will also have online presence via a website. Besides, an Indie music discovery app has been created

exchange4media Staff 22-February-2014

The channel, which will be launched this month, has been built in collaboration with a collective of independent artists & supporters. It will be an 'always on' platform across TV, mobile & web, that extends to live events

exchange4media Staff 06-February-2014

Industry experts, talking about 'Building smart social media strategies' at CII Summit, explored both sides of the double-edged sword of social & debated how this medium can be best leveraged

Priyanka Mehra 03-December-2013