At Cannes Lions International Festival of Creativity, Wendy Clark, CEO, DDB Worldwide, spoke to exchange4media on how the team in India was becoming part of the network, the DDB logo change and more

Neeta Nair 1 week ago

The 32nd annual Cannes Predictions has a list of top 20 contenders for the industry’s most prestigious global awards

exchange4media Staff 1 week ago

Chhabra assumes the role following the departure of Shilpa Ajwani and will be responsible for driving and overseeing the development and execution of Tupperware’s corporate strategy

exchange4media Staff 27-May-2019

The event was supported by the presence of some of India’s most celebrated women athletes such as Deepika Kumari, Joshna Chinappa, Poovama, and Harmanpreet Kaur.

exchange4media Staff 02-April-2019

And former MD of Sopexa USA, Thomas Minc, joins the media team as Managing Director, Global Strategy

exchange4media Staff 07-March-2019

The new jersey celebrates India’s bold new generation and is designed to enhance the dynamic movements and modern requirements of the game and the athletes

exchange4media Staff 02-March-2019

Brand Nike is leveraging a powerful social message as its marketing strategy through Serena Williams in its latest ad film released at the 2019 Oscars

Noel Dsouza 28-February-2019

The interlocking red and yellow circles will now stand on their own

exchange4media Staff 08-January-2019

Revamp as per company tagline ‘Everything Packaging’

exchange4media Staff 19-December-2018

Foley, President of Landor Southeast Asia Pacific & Japan, talks about brand purpose, how to best use technology for branding and his learnings from being on the client-side of the table.

Venkata Susmita Biswas 20-September-2018

The film features femaile athletes from across the world, including Australian boxer Tayla Harris, Thai runner Rachwin Wong, Australian footballer Sam Kerr, Japanese skateboarder Aori Nishimura and South Korean dancer Amber Liu among others

exchange4media Staff 12-September-2018

The eight-time Wimbledon champion penned a contract with the Japanese apparel giant who have in the past endorsed tennis player Novak Djokovic

exchange4media Staff 03-July-2018

Here's a look at the best ads on YouTube during the month of May

exchange4media Staff 28-June-2018

This edition of FIFA World Cup Russia 2018 has global brands playing around with interesting concepts, drones and recreating iconic moments in their campaigns

exchange4media Staff 25-June-2018

The tennis player recently launched a fashion line of her own, aptly called Serena

exchange4media Staff 05-June-2018

Senior government PR practitioner Niken Wresniwiro named EMEA comms head and Hannah Vasdekys is WPP's first head of content

exchange4media Staff 04-May-2018

John Casey on the signature headwear collection designed by cricketer Virat Kohli, and the brand’s game plan for growth

Misbaah Mansuri 02-May-2018

Nike takes first position as the top brand with four campaigns featured in the top 100, all from the US. McDonald's is in second place, followed by Snickers and Dove.

exchange4media Staff 26-March-2018

Neha Kulwal, CEO, Admitad, talks about the future of affiliate marketing and the company's growth over the years

Anam Khan 15-March-2018

Nike, Star Plus and Sonata created sticky and memorable branded content by riding the waves of feminism

exchange4media Staff 28-August-2017