nike
Audacious Marketing

Industry experts talk about the trends of Audacious Marketing and why it should be exercised with a sense of responsibility and respect for censorship

Noel Dsouza Jul 10, 2019 8:59 AM

Wendy Clark

At Cannes Lions, Wendy Clark, CEO, DDB Worldwide, spoke to exchange4media on how the team in India was becoming an important part of the network, the DDB logo change & more

Neeta Nair Jun 18, 2019 8:28 AM

Cannes

The 32nd annual Cannes Predictions has a list of top 20 contenders for the industry’s most prestigious global awards

exchange4media Staff Jun 12, 2019 11:43 AM

Deepak Chhabra Tupperwear

Chhabra assumes the role following the departure of Shilpa Ajwani and will be responsible for driving and overseeing the development and execution of Tupperware’s corporate strategy

exchange4media Staff May 27, 2019 1:25 PM

Nike MTWL

The event was supported by the presence of some of India’s most celebrated women athletes such as Deepika Kumari, Joshna Chinappa, Poovama, and Harmanpreet Kaur.

exchange4media Staff Apr 2, 2019 4:34 PM

Havas Group

And former MD of Sopexa USA, Thomas Minc, joins the media team as Managing Director, Global Strategy

exchange4media Staff Mar 7, 2019 6:29 PM

Cricket

The new jersey celebrates India’s bold new generation and is designed to enhance the dynamic movements and modern requirements of the game and the athletes

exchange4media Staff Mar 2, 2019 9:07 AM

Nike

Brand Nike is leveraging a powerful social message as its marketing strategy through Serena Williams in its latest ad film released at the 2019 Oscars

Noel Dsouza Feb 28, 2019 9:24 AM

Mastercard

The interlocking red and yellow circles will now stand on their own

exchange4media Staff Jan 8, 2019 8:33 AM

Foley, President of Landor Southeast Asia Pacific & Japan, talks about brand purpose, how to best use technology for branding and his learnings from being on the client-side of the table.

Venkata Susmita Biswas Sep 20, 2018 9:00 AM

The film features femaile athletes from across the world, including Australian boxer Tayla Harris, Thai runner Rachwin Wong, Australian footballer Sam Kerr, Japanese skateboarder Aori Nishimura and South Korean dancer Amber Liu among others

exchange4media Staff Sep 12, 2018 6:21 PM

The eight-time Wimbledon champion penned a contract with the Japanese apparel giant who have in the past endorsed tennis player Novak Djokovic

exchange4media Staff Jul 3, 2018 2:58 PM

Here's a look at the best ads on YouTube during the month of May

exchange4media Staff Jun 28, 2018 3:56 PM

This edition of FIFA World Cup Russia 2018 has global brands playing around with interesting concepts, drones and recreating iconic moments in their campaigns

exchange4media Staff Jun 25, 2018 8:58 AM

The tennis player recently launched a fashion line of her own, aptly called Serena

exchange4media Staff Jun 5, 2018 8:51 AM

Senior government PR practitioner Niken Wresniwiro named EMEA comms head and Hannah Vasdekys is WPP's first head of content

exchange4media Staff May 4, 2018 8:55 AM

John Casey on the signature headwear collection designed by cricketer Virat Kohli, and the brand’s game plan for growth

Misbaah Mansuri May 2, 2018 8:54 AM

Nike takes first position as the top brand with four campaigns featured in the top 100, all from the US. McDonald's is in second place, followed by Snickers and Dove.

exchange4media Staff Mar 26, 2018 11:55 AM