mx
Prior to this, Agarwal was leading marketing for Samsung’s premium and flagship devices segment in India
e4m Staff May 18, 2026 5:29 PM
Industry conversations around leadership realignment intensify as Amazon folds MX Player into Prime Video
Kanchan Srivastava May 13, 2026 8:46 AM
As Gaurav Gandhi is expected to continue leading Amazon’s unified streaming business, industry attention is now turning to the future roles of Karan Bedi and Amogh Dusad
Kanchan Srivastava May 7, 2026 5:05 PM
The integrated platform will be a free-and-paid streaming service under one brand, spanning SVOD, AVOD, Transactional Video on Demand, and add-on subscriptions
e4m Staff May 7, 2026 11:58 AM
Babbar, who previously served as Vice President for the mobile division, has taken on the role of Head of Sales & Marketing, MX Business, Samsung India
Paroma Dayal will report to Rohit Potphode, Managing Partner - Sports, Gaming, eSports & Live Experiences, dentsu India
A Jio Studios Presentation & A PJP Films production, Sankalp will stream from 11th March for free on Amazon MX Player
Jain was earlier with WPP Media as Group Head-Media Investment (L’oreal India)
e4m Staff Feb 18, 2026 1:59 PM
PrsmX by Mobavenue is designed for today’s reality to help brands plan and execute campaigns that account for how attention flows across screens within a household
NATIVE CONTENT Dec 26, 2025 11:34 AM
Prior to this, Niraj Mishra was with Dream11 as Vice President - Product Marketing
Streaming now on Amazon MX Player, the series tells the stories of four entrepreneurs from Belgaum, Indore, Pune, and Hyderabad
NATIVE CONTENT Nov 28, 2025 4:48 PM
Instituted in 2013, the IAA Leadership Awards honour outstanding leadership in Business, Marketing, and Corporate Excellence
At the risk of sounding reductive, one can say the Big Three have figured out how to industrialise AI across their stacks
Shantanu David Jul 31, 2025 8:52 AM
UNIQLO partnered with PrsmX by Mobavenue to raise awareness about the new launch of the brand’s linen range for men and women among its digital audience in 6 major Indian geos
NATIVE CONTENT Jul 25, 2025 1:22 PM
In this edition of TechTalk, we explain the benefits and risks of Google’s Veo 3
Shantanu David Jul 8, 2025 9:21 AM
Mitti will stream from 10 July for free exclusively on Amazon MX Player
At Pitch CMO Summit, Delhi, Aruna Daryanani, Director & Head - Product, Tech and Marketing at Amazon MX Player, delivered a keynote address on digital video consumption, streaming, ad formats and more
While stereotypes, and underrepresentation of women and LGBTQ community persist, many web series and digital films are pushing back with progressive and inclusive narratives, a study finds.
Kanchan Srivastava Jun 5, 2025 8:57 AM
Amazon MX Player’s Amogh Dusad, Director & Head of Content, & Aruna Daryanani, Director, spoke to e4m at Goafest 2025 on the dynamics of content consumption & the platform's advertising proposition
e4m Staff May 29, 2025 11:26 AM
At Goafest 2025, Karan Bedi, Director and Head of Amazon MX Player, said streaming video ads are outperforming other formats in driving brand recall and building positive brand associations
e4m Staff May 22, 2025 4:52 PM
Jackie Shroff has starred in the brand film that announces an edu-tainment collaboration between Duolingo and MX Player
Karan Bedi, Director & Head, Amazon MX Player, spoke about being a game changer in India's digital video space and more at the unveiling of the dentsu-e4m Digital Advertising Report 2025
e4m Staff Feb 7, 2025 12:51 PM
Bedi emphasised the shift from traditional TV to digital streaming, the unmatched engagement levels of curated content, and the impact of streaming on advertising ROI.
e4m Staff Jan 31, 2025 12:56 PM
As per Karan Bedi, Head of Amazon MX Player, the app has over 1.4 billion downloads on Play Store
e4m Staff Jan 31, 2025 11:04 AM
In this exclusive roundtable, industry experts will share insights on the cord-cutting phenomenon and TV 2.0, while discussing the challenges and opportunities these developments present for marketers
Prior to this, Dina D’Souza was with MX Player as Senior Vice President - AVOD
e4m Desk Oct 16, 2024 12:31 PM
Amazon officially confirmed this week that it has acquired “select assets of MX Player” and intends to merge it with its existing service, Amazon miniTV, to form a single entity – Amazon MX Player
e4m Staff Oct 12, 2024 11:22 AM
e4m was the first to report about the potential deal way back in March 2023. Amazon eventually confirmed with e4m in June 2024 that it had purchased some assets
The service is meant to provide advertisers the opportunity to deepen relationships with viewers
A week after e4m report on MX Player’s acquisition by Amazon, the US tech major has shared its side of the story
Kanchan Srivastava Jun 6, 2024 2:52 PM
As reported by e4m earlier, the two companies held talks for the acquisition in March last year as well, but the deal could not be sealed then
The subscription revenue of the OTT player surged five-fold in a year, as per the company’s financials
Kanchan Srivastava May 29, 2024 8:30 AM
The Delhi High Court, in its May 27 order, directed MX Media to preserve Rs. 31.25 crore from the proceeds of any sales
e4m Staff May 28, 2024 8:17 AM
Before joining Way2News, Abhishek was National Head Lead at MX Player
exchange4media Staff Sep 6, 2023 11:51 AM
Monetisation woes, rapidly changing market dynamics and threats from more competitive players are some reasons why the platforms have been struggling, say experts
Kanchan Srivastava Jul 27, 2023 9:23 AM
With the Amazon acquisition deal falling through, the Times Internet OTT platform is exploring ways to raise funds, say sources
exchange4media Staff Jul 24, 2023 9:14 AM
Sources say that the deal may be called off because of issues in due diligence
exchange4media Staff Jul 18, 2023 8:46 AM
This partnership will help unlock new audiences or find innovative ways to retain existing customers
exchange4media Staff May 17, 2023 4:02 PM
Karan Bedi is likely to continue heading the platform for another year
Prior to this, Bawa was with MX Player as AVP - Marketing
exchange4media Staff Apr 21, 2023 12:01 PM
Speculations over Times Group's split have been rife for quite some time but the management has so far not put them to rest
exchange4media Staff Apr 10, 2023 8:24 AM
The partnership is for the sports series ‘WOW – Women Of Wrestling’
exchange4media Staff Apr 6, 2023 2:48 PM
Gandhi, who has stepped down as COO, had three focus areas to drive the platform’s evolution when he took over the role two years back
exchange4media Staff Mar 23, 2023 8:24 AM
The development has come at a time when parent company Times Internet is in talks with Amazon for the sale of MX Player
exchange4media Staff Mar 21, 2023 4:32 PM
Sources claim that the tech giant is in advanced talks with Times Internet to buy the latter's OTT platform
e4m Desk Mar 20, 2023 11:54 AM