mg
The Board has rejected the proposal because it fundamentally and materially undervalues UMG and will not deliver superior value creation
e4m Staff May 30, 2026 7:55 AM
The conferment of the Rashtra Ratna Sahitya Puraskar 2026 upon Ram Kamal Mukherjee is a celebration of artistic excellence, literary brilliance, and cultural contribution
e4m Staff May 29, 2026 2:11 PM
For months, the Additional Solicitor General became the face of the Union government’s aggressive push against the real money gaming (RMG) industry
Imran Fazal May 28, 2026 8:08 AM
The central question is whether online skill gaming platforms should be taxed at 28% on the entire contest entry amount pooled from users or only on the platform fee retained by operators
Imran Fazal May 15, 2026 8:46 AM
Tanya Chhabra has been elevated to AGM - Streaming Partnerships - OST & South Label Cluster at Universal Music Group
e4m Staff May 11, 2026 11:44 AM
Legal experts say the missing refund safe harbour has left both consumers and companies exposed
Imran Fazal Apr 27, 2026 8:55 AM
Most recently, as Chief Operating Officer of Shardul Amarchand Mangaldas
e4m Staff Apr 24, 2026 7:28 PM
In this expanded role, Mehta will oversee both recorded music and publishing operations across India and neighbouring South Asian markets
e4m Staff Apr 22, 2026 11:18 AM
She was the Senior Vice President and Business Head for UMG For Brands, India and South Asia
e4m Staff Apr 14, 2026 2:08 PM
With cash-driven gaming revenues drying up, the industry has pivoted sharply towards free-to-play formats monetised through advertising, brand partnerships and data-driven engagement models
Imran Fazal Apr 2, 2026 9:10 AM
With RMG out of the IPL advertising mix, the tournament's ad inventory is up for grabs, and tech giants and quick-commerce players are already at the door
Aryendra Khan Mar 25, 2026 9:41 AM
Her role has been expanded to cover Original Series, Movies , and Licensed titles at Prime Video & Amazon MGM Studios
e4m Staff Feb 27, 2026 3:15 PM
With data access tightening and advertiser demand disrupted, the Budget is a key test of whether India treats adtech as core digital infrastructure or just a discretionary marketing layer
Anuja Jain Jan 31, 2026 8:11 AM
The acquisition completes a strategic initiative that began in January 2024 with AMNL’s initial purchase of a majority stake in IANS
e4m Staff Jan 23, 2026 8:08 AM
Supply Side Platforms, Demand Side Platforms, ad networks, publishers & intermediaries being forced to rethink pipelines, rebuild signal frameworks & redesign yield strategies, share industry players
Anuja Jain Dec 24, 2025 8:42 AM
Manoj Kumar Vijai currently serves as the Office Managing Partner of Mumbai office and the Head of Risk Advisory at KPMG in India
e4m Staff Dec 10, 2025 1:06 PM
The app centres on creator-led watch-alongs, interactive fan engagement, and ad-supported revenue, with advertising set as a key near-term revenue driver
Sunidhi Vijay Dec 5, 2025 9:00 AM
Affidavit to Supreme Court links unregulated online gaming to fraud, money laundering, tax evasion and rising social harm
e4m Staff Nov 27, 2025 11:16 AM
The new studio will focus on original IPs, multi-platform branded content, and AI-led storytelling, led by industry veteran Ravi Kudesia as VP and Business Head
e4m Staff Nov 26, 2025 2:46 PM
The collaboration with Monica Menon marks another milestone in Women of MG
e4m Staff Nov 18, 2025 2:31 PM
Kartik Sharma, Group CEO, OMG India, took stage at e4m Confluence 2025 to deliver key insights on fast culture, social media, and the emerging tools and rituals of the marketing universe
e4m Staff Nov 12, 2025 9:45 AM
Bengaluru-based gaming company completes major restructuring affecting over half its staff following new regulatory framework
e4m Staff Nov 10, 2025 10:04 AM
The ban has left nearly Rs 1,500 crore in expected RMG ad investments off the table, including Rs 150–200 crore that would typically have been spent during the festive window, say experts
Aditi Gupta Oct 29, 2025 9:01 AM
The campaign has been conceptualised by the creative agency Green Chutney
e4m Staff Oct 21, 2025 8:59 AM
Pfeifer has held senior roles at Schwarz Group (LIDL), Iceland Foods, and most recently ALDI Sued, where he served as Global Group Director – Marketing, Retail Media, Customer Strategy & Digital
e4m Staff Oct 15, 2025 6:37 PM
After peaking at Rs 92,500 crore in 2023, IPL’s overall value has fallen 5.9% YoY over two seasons; JioStar consolidation and RMG ad ban seen as reason for the plunge
e4m Staff Oct 15, 2025 9:39 AM
While it’s difficult for other categories to match that intensity, high-intent verticals like e-commerce and fintech are likely to absorb a significant share of the budget, say experts
Shantanu David Oct 10, 2025 9:10 AM
In her role, Daisy will drive innovation, product development and updates as well as spearhead strategic training and internal initiatives to build strategy skillsets
e4m Staff Sep 17, 2025 12:34 PM
With its new campaign, ‘EV Sahi Hai’, Udit Malhotra, Head of Marketing, JSW MG Motor India says the OEM is looking to dispel the myth around the EV category
Simran Sabherwal Sep 12, 2025 9:02 AM
As CIO, Bachaalani will elevate OMG’s investment capabilities, solutions, and partnerships to deliver added value for their agencies’ clients
e4m Staff Sep 11, 2025 4:27 PM
As per some industry heads, the withdrawal of the gaming apps could shave off 10-15% of ad volumes compared to earlier editions of Asia Cup
Aditi Gupta Sep 3, 2025 8:23 AM
IT Minister Ashwini Vaishnaw's promise to tweak Online Gaming Act brings much-needed clarity for creative agencies working with gaming brands amid regulatory confusion
e4m Staff Sep 2, 2025 12:02 PM
The Promotion and Regulation of Online Gaming Bill 2025 has erased crores in endorsement deals, shuttered ad campaigns, and triggered losses across cricket, Bollywood, influencers, and ad agencies
Aryendra Khan and Shalinee Mishra Sep 2, 2025 8:56 AM
The Online Gaming Bill 2025 hasn’t just silenced fantasy platforms—it’s shut down a decade-long ad engine powering agencies, production houses, and celebrity deals
Aryendra Khan Aug 29, 2025 8:59 AM
Dhruv Jugran has over 20 years of experience across strategic marketing, experiential innovation, and brand transformation
e4m Staff Aug 28, 2025 1:11 PM
Industry heads say that while the absence of RMG will be felt, spending on Outdoor by sectors like Real Estate, FMCG, BFSI and Auto will cushion the impact
Chehneet Kaur Aug 28, 2025 8:56 AM













