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KPMG

The report analyses the digital ecosystem enabled through 5G, blockchain technology, IoT, AI, cognitive computing, machine learning and AR/VR

exchange4media Staff Oct 14, 2019 5:05 PM

Kathy

Kathy shared how Ruder Finn is transforming the way it does business with its clients by adapting new technologies in communication

Namah Chawla Oct 11, 2019 2:51 PM

MG Motors

The one-year-long programme invites women aiming to resume their careers with a minimum work experience of two years

exchange4media Staff Oct 9, 2019 4:36 PM

JCDecaux MG Hector

The brand is showcasing the premium car at JCDecaux’s promotional space in the common departure area, a high footfall zone at the airport

exchange4media Staff Aug 30, 2019 7:58 PM

OOH

Experts feel with the advent of technology, data and lower display cost, Digital Out-Of-Home will also gain prominence in coming years

Anjali Thakur Aug 28, 2019 9:17 AM

digital

Industry experts say apart from factors like cheap data and growing smartphone penetration, demand from regional language markets will spur the growth of digital advertising in the years to come

Shikha Paliwal Aug 28, 2019 8:44 AM

OTT Platforms

As the OTT industry continues to grow, digital rights for films have prominently figured as a source of revenue generation

Shikha Paliwal Aug 27, 2019 8:39 AM

Pallavi Singh, SPPL

Singh, Head, E-commerce and Sales-Business, SPPL, spoke to us about how being high-end yet affordable smart TV sellers in India has worked well for the brand

Anjali Thakur Aug 22, 2019 7:57 AM

KPMG

The digital market is set to become the second largest segment in India after TV, and will attract maximum advertising spend by FY22, says the report

exchange4media Staff Aug 20, 2019 1:52 PM

Virtual Gandhi March

The global social media campaign began August 12 and will run until Mahatma Gandhi’s birth anniversary October 2, to mobilize youth to share their kindness stories

exchange4media Staff Aug 14, 2019 1:23 PM

Millie Bobby Brown Team Galaxy

Samsung's new digital campaign #TeamGalaxy, featured Millie Bobby Brown, virtual influencer Lil Miquela, 2-time Grammy-nominated DJ & producer Steve Aoki, and professional gamer Ninja

Noel Dsouza Jul 22, 2019 8:12 AM

Pallavi

Singh moves to BMW India from MG Motor India where she was Marketing Head

exchange4media Staff Jul 16, 2019 11:03 AM

mgfinal

For MG and Liverpool fans in India, the partnership will enable VIP access to the Club’s training sessions, autographed merchandise, match viewing experiences, and more

exchange4media Staff Jul 15, 2019 6:02 PM

Pallavi

Prior to this, Singh was Director, Marketing for Harley-Davidson India

exchange4media Staff Jul 9, 2019 3:44 PM

Autofinal

N Chandramouli, Tutu Dhawan and Harish Bijoor on the impact of declining sales in the auto industry and its effect on ad spends

Dolly Mahayan Jul 4, 2019 8:34 AM

Netflix

Roads of Mumbai and Delhi are full of gigantic hoardings featuring Netflix shows such as Leila and Sacred Games

Anjali Thakur Jun 26, 2019 8:46 AM

MG Motors

The anthem fuses modern sounds and has been developed with BrandMusiq

exchange4media Staff May 12, 2019 10:05 AM

gaana

Hector owners will be able to stream over 30 million songs across 28 languages as they drive without the need for a smartphone

exchange4media Staff Apr 1, 2019 6:13 PM

Shekhar Kapur

The epic historical saga will be produced by Artists Studio, part of Endemol Shine Group, in partnership with Endemol Shine India and new TV packaging company DoveTale Media

exchange4media Staff Mar 26, 2019 12:37 PM