mercedes-benz
As part of the new structure, Amrit Baid will lead the key Retail Finance & Pre-Owned Cars business verticals
e4m Staff Jul 13, 2026 2:39 PM
Speaking during a fireside chat with Dhruv Dhawan at the e4m Real-Time Programmatic Advertising Conference, Amrit Baid shared insights on advertising strategies and evolving consumer behaviour
e4m Staff Sep 20, 2025 8:25 AM
Mercedes-Benz India’s ‘Dream Days’ campaign by Team X, part of BBDO India is an ode to the dreams and dreamers of the nation
e4m Staff Sep 17, 2025 3:52 PM
Anchored in visual storytelling and starring global icon Roger Federer, the ‘Because it’s Mercedes-Benz’ film goes the poetic route, less horsepower, more heartstrings
Soumya Gawri Apr 24, 2025 9:29 AM
Amrit Baid, General Manager - Marketing and Customer, Mercedes-Benz India, was awarded The CMO Innovation Award at the Laqshya Pitch Best CMO Awards 2025
e4m Staff Mar 24, 2025 1:31 PM
Mercedes-Benz India has recorded 30% growth in Top-End Vehicle sales and 94% jump in the Electric Vehicle segment, shared Santosh Iyer, MD & CEO of Mercedes-Benz India in a social media post
e4m Staff Jan 10, 2025 9:27 AM
Print media is a powerful tool as it forms a strong resonance with emerging markets which are not Tier 1 or Tier 2 cities
Chehneet Kaur Oct 28, 2024 9:28 AM
Baid succeeds Pradeep Srinivas who has moved to the Mercedes-Benz AG Headquarters
e4m Staff Nov 28, 2023 11:45 AM
Srinivas, who is currently the General Manager heading Marketing and Customer Experience for Mercedes Benz India, may take over the new role in January 2024
Sohini Ganguly Nov 22, 2023 6:53 PM
Brands like Mercedes, BMW, Jeep, Range Rover, and Volkswagen were seen in action sequences along with Khan
e4m Staff Nov 18, 2023 9:21 AM
Prior to this, she was associated with Microsoft as Corporate Communications Lead
exchange4media Staff Jul 25, 2023 10:34 AM
The campaign ‘tells the story’ of the three-pointed star logo
exchange4media Staff Mar 21, 2023 10:50 AM
Iyer, Vice President - Sales and Marketing at Mercedes-Benz India Pvt. Ltd, said the Covid pandemic has paved the way for exploring new possibilities which hitherto were unknown or unexplored
exchange4media Staff Nov 23, 2022 6:27 PM
Iyer is the first Indian and the youngest to take charge at the helm of affairs of Mercedes-Benz India
exchange4media Staff Aug 29, 2022 1:04 PM
At the e4m GameOn summit, a panel of brand leaders and marketers took part in a virtual chat to discuss how gaming works for brands
exchange4media Staff Mar 12, 2022 9:18 AM
The total cumulative advertising spends by these companies were down by 26.38% to Rs 3415 crore in FY21 from Rs 4639 crore in FY20
Javed Farooqui & Kanchan Srivastava Dec 24, 2021 8:52 AM
Omnicom's newly-formed 'Team X' will handle the cross-divisional responsibility for the automotive brand's units in 40 global markets
exchange4media Staff Sep 21, 2021 11:08 AM
At the e4m Game On: Gaming Summit, Thete, General Manager - Marketing & Customer Journey, Mercedes-Benz India, presented a case study, 'Gaming & Marketing Possibilities'
exchange4media Staff Mar 20, 2021 8:47 AM
IPRCCC: Panel discussion with Siddhartha Butalia, Nitin Pai, Ramakant Khandelwal, Santosh Iyer, Hitesh Singla and Ahmed Naqvi
exchange4media Staff Feb 13, 2021 8:35 AM
In her earlier stint, Ira worked as Corporate Communications Lead at Mercedes-Benz Research and Development India
exchange4media Staff Dec 8, 2020 3:28 PM
The session to be held today at 2.30 pm will see names like Ankit Oberoi, Abhishek Joshi, Santosh Iyer, Prasanna Rai, Bhagyashree S Navare, and Shradha Agarwal in attendance
exchange4media Staff Sep 25, 2020 8:19 AM
Idea #IndiaKaLiveNetwork and Flipkart's Big Billion Days Sale were among some of the top interactive ads of 2019
exchange4media Staff Jan 21, 2020 6:03 PM



