Savic will report directly to Mediabrands Global CEO Eileen Kiernan

exchange4media Staff Feb 7, 2023 10:55 AM


 Mediabrands Content Studio appointed as creative agency of record

exchange4media Staff Jan 25, 2023 2:51 PM

e4m Confluence?blur=25

The CEO of MediaBrands, India, engaged in an interesting conversation with Naziya Alvi Rahman, Editor, exchange4media during the e4m Confluence 'Media Investments Summit 2022'

exchange4media Staff Oct 10, 2022 8:18 AM

shashi sinha?blur=25

New BARC Chairperson and IPG Mediabrands India CEO Shashi Sinha answers pressing questions around news channel ratings, landing pages, outliers and more at e4m NewsNext virtual conference

exchange4media Staff May 2, 2022 9:11 AM

shashi sinha?blur=25

e4m TV First: Shashi Sinha, CEO, India, Mediabrands, shared his thoughts on the future of TV as a medium of advertising

exchange4media Staff Feb 25, 2022 8:37 AM

creative agency?blur=25

Are creative agencies losing their relevance to media agencies that provide 360-degree solutions to the clients?

Naziya Alvi Rahman & Kanchan Srivastava Dec 29, 2021 9:05 AM

derly lee?blur=25

e4m Conclave: Lee, Global CEO of IPG Mediabrands, spoke to exchange4media's Director & Co-Founder Nawal Ahuja

exchange4media Staff Dec 14, 2021 8:39 AM


Net ad revenues across digital formats will rise +19% to reach ₹254 billion in 2022, while linear ad sales will grow by +13% to reach ₹499 billion

exchange4media Staff Dec 9, 2021 1:43 PM


With this phase 2 IPL having just 31 matches, the outlay required by brands to amass large scale reach and attention is much lower

exchange4media Staff Aug 13, 2021 10:38 AM

The Resilience Story?blur=25

As the second wave of COVID 19 starts to wane, we interview senior industry leaders and their 'Resilience Story' in the pandemic

Naziya Alvi Rahman Jun 17, 2021 9:09 AM

mediabrands content studio?blur=25

The service will focus on creating content strategies for Mediabrands India clients

exchange4media Staff May 17, 2021 10:17 AM

mediabrands content studio?blur=25

As part of the partnership, Vice will make its entire suite of global production content capabilities and creator teams available to Mediabrands’ agencies and clients worldwide

exchange4media Staff May 12, 2021 12:14 PM