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Google believes that the move will help brands to reach the right viewers as they watch top streaming content
exchange4media Staff 19 hours ago
Advertising is now more about selling experiences rather than selling products and the best way to sell an experience is by blurring the lines between virtual & physical worlds, say experts
Batra was earlier associated with McCormick India as National Customer Marketing Manager
exchange4media Staff May 26, 2022 5:56 PM
The Facebook-owner has said the information will be available on its public ad database
exchange4media Staff May 24, 2022 8:28 AM
Prior to joining the ed-tech platform, Mahendra was SVP – Marketing at The Landmark Group
exchange4media Staff May 23, 2022 9:01 AM
An expansion of the CMO Growth Council, five Global Growth Councils for Progress will tackle global issues identified by the industry
exchange4media Staff May 20, 2022 4:19 PM
Brand’s marketing head Sujatha V Kumar talks about the campaign, its media strategy, and how it can promote the growth of digital transactions in the country
Mansi Sharma May 20, 2022 8:43 AM
While making the announcement, Meta CEO Mark Zuckerberg said businesses will not be able to message people unless they have requested to be contacted
exchange4media Staff May 20, 2022 7:39 AM
At the recently held Google I/O developer conference, the search engine giant announced that it will be launching a new tool that will allow users to moderate what kinds of ads pop up on their screens
Shantanu David May 19, 2022 8:46 AM
The speed and scalability of Link AI for Digital make it possible to test digital ads in a wider range of scenarios
exchange4media Staff May 18, 2022 11:05 AM
Guest Column: Amit Tiwari, TCS Global Head-Marketing Demand Center, explores if the marketers and consumers are ready for the new digital universe
Amit Tiwari May 18, 2022 8:51 AM
Prior to this, he was International Marketing Manager for Global Brand team, Amsterdam, for three years
exchange4media Staff May 17, 2022 3:42 PM
GJP is also working on the UN’s theme of creating gender equality for a sustainable tomorrow
exchange4media Staff May 17, 2022 12:15 PM
The brand has collaborated with YouTuber Satish Ray for the ‘Do Se Dhai’ campaign
exchange4media Staff May 14, 2022 6:00 PM
This 360-degree campaign echoes Fratini’s ethos of confidence and style
exchange4media Staff May 14, 2022 4:00 PM
The campaign commemorates the brand's 20-year journey in the country
exchange4media Staff May 14, 2022 12:30 PM
The #SelfcarewithFlipkart campaign collaborates with influencers from varied fields
exchange4media Staff May 14, 2022 8:42 AM
Gupta is the first woman leader to spearhead brand marketing for the India business of the company
exchange4media Staff May 13, 2022 5:38 PM
The brand aims to break through the gendered clutter surrounding skincare and bolster brand visibility
exchange4media Staff May 12, 2022 3:51 PM
The #LabsFromHome campaign motivates people to inculcate the habit of preventive health check-up with at-home body test services
exchange4media Staff May 12, 2022 3:13 PM
