Amazon India was the top digital brand in terms of digital ad insertion

exchange4media Staff 13 minutes ago

Darshana Shah?blur=25

Shah was earlier the executive vice president - digital, marketing and customer experience at the company

exchange4media Staff 1 hour ago

shuchi sethi?blur=25

At Impact Digital Influencer Conference 2022, Shuchi Sethi, Business Head, AnyTag India, shared insights on their approach to the changing and ever growing influencer and content marketing space

exchange4media Staff 9 hours ago


Speaking at the unveiling of INCA-e4m Influencer Marketing Report 2022, GroupM South Asia CEO Prasanth Kumar said the importance of influencer marketing has got accelerated in the last 2-3 years

exchange4media Staff 9 hours ago

influencer award?blur=25

Edelman India, Efficacy Worldwide, MediaCom, FoxyMoron among other key winners

exchange4media Staff 20 hours ago

ajay kakar?blur=25

October 31 was Kakar’s last day as the Chief Marketing Officer of the company

exchange4media Staff 1 day ago

social beat?blur=25

The partnership will bolster Sanfe’s social media campaigns across brand and product categories and help widen its reach to ensure strong positioning and greater visibility, the company said

exchange4media Staff 1 day ago


The GroupM INCA-e4m India Influencer Marketing report 2022 says digital trust and authenticity are key variables in ensuring influencer credibility in the eyes of the consumers

exchange4media Staff 1 day ago

INCA-e4m Influencer Marketing Report?blur=25

The Impact Digital Influencer Awards 2022 will also be announced later in the day

exchange4media Staff 1 day ago

Rajesh Ramakrishnan?blur=25

At Pitch BrandTalk 2022, Ramakrishnan, Managing Director, Perfetti Van Melle India, said brand purpose is the reason for existence of a brand, beyond just sales

exchange4media Staff 1 day ago


It is a service studio specializing in Demand Generation Content Solutions (video + audio), Live-Streamed Video Creation and Radio Show Creation

exchange4media Staff Nov 29, 2022 4:07 PM

Rishi sharma?blur=25

Sharma joins the company after a stint with Zolostays Property Solutions

exchange4media Staff Nov 29, 2022 3:27 PM

online review?blur=25

While the launch of the framework is a welcome baby-step, implementing this is far more complicated than what’s outlined, say experts

Kanchan Srivastava Nov 29, 2022 8:47 AM


The agency will focus on providing full-fledged SEO and content strategy services that will help fuel visibility & awareness of the brand

exchange4media Staff Nov 28, 2022 5:44 PM

digital marketing?blur=25

Considering the economic scenario, advertising budgets will be cut marginally, but digital AdEx will not be impacted much, say experts

Kanchan Srivastava Nov 28, 2022 8:35 AM


The brand roped in doppelgangers of their key brand ambassadors, staged fictitious pop-ups with tampered branding outside select original stores, and even gave native website a cyber-hacked appearance

exchange4media Staff Nov 25, 2022 2:58 PM

pitch brandtalk?blur=25

To be held on 29th November 2022 from 10 am onwards at the Radisson Blu Plaza, Delhi

exchange4media Staff Nov 25, 2022 1:02 PM