This is one of the key insights from the latest study on Brand Purpose in Asia, which was carried out under the agency’s BBDO Voices insights program by BBDO Asia

e4m Staff 7 hours ago


Guest Column: S Krishnamoorthy, Co-Founder, Xeno Reality, and Dr. Srinath Sridharan, policy researcher & corporate advisor, explain marketer's increasing reliance on data-driven insights

S Krishnamoorthy 15 hours ago


MDPs bring together data from owned, earned and paid channels, allowing brands to forge a unified & comprehensive view of their marketing landscape

Shantanu David 18 hours ago


He recently moved on as CMO of Britannia Bel Foods after a 4-year stint

e4m Staff 1 day ago


Brands are capitalizing on Generative AI to realize a host of benefits, from scaling up personalization efforts to tailoring content to individual preferences, at a previously unimaginable scale

Shantanu David Sep 21, 2023 8:42 AM


The partnership will begin with the three-match ODI series against Australia starting September 22, 2023

e4m Staff Sep 21, 2023 8:42 AM


The film features cricketers Rohit Sharma, Virat Kohli, Hardik Pandya, Shubman Gill, Ravindra Jadeja, Shardul Thakur, Mohammed Siraj, and Kuldeep Yadav

e4m Staff Sep 20, 2023 4:29 PM

WC cricket?blur=25

In the year of Cricket viewership on HD reaching a matchless scale, the festive World Cup promises unparalleled brand and business impact for advertisers

NATIVE CONTENT Sep 20, 2023 4:12 PM


The Meta CEO was attending the company's Annual Conversations in Mumbai virtually where a slew of new features for WhatsApp were announced

e4m Staff Sep 20, 2023 2:11 PM


Across the D2C spectrum, urban consumers, once considered the primary market, are now being supplemented, and in some cases, even surpassed, by consumers from tier 2 and tier 3 cities

Sohini Ganguly Sep 20, 2023 8:38 AM


Increasing use of AI-generated content & data can decrease production of original content, while simultaneously increasing the volume of deductive and AI-generated content, say experts

Shantanu David Sep 19, 2023 8:27 AM

The Ayurveda Company?blur=25

As part of e4m D2C Revolution series, Param Bhargava, Founder of T.A.C - The Ayurveda Company, spoke about a sustainable approach towards building the business, leveraging TV and much more

Sohini Ganguly Sep 19, 2023 8:21 AM


The partnership is set to span one year, commencing from September 15, 2023, to September 14, 2024

e4m Staff Sep 16, 2023 9:53 AM

shalini sinha?blur=25

Sinha will spearhead 2 key verticals-- Brand Health Tracking & Creative Excellence

e4m Staff Sep 15, 2023 4:09 PM


The KlugKlug tech stack will help RPSG (FMCG) to find the right Influencers for their brand outreach

e4m Staff Sep 15, 2023 11:52 AM


The Indian cricket team, and celebrities such as Katrina Kaif, Diljit Dosanjh, Akshay Kumar, Vijay Deverakonda, Neha Kakkar launch their WhatsApp Channels

e4m Desk Sep 14, 2023 9:05 AM


Experts say using influencers provides brands a huge opportunity to expand their reach beyond the usual channels such as Google and Facebook/Instagram

Shantanu David Sep 14, 2023 8:31 AM


Google forged deals with phone makers to maintain its monopoly over rivals, the US government argues

e4m Desk Sep 13, 2023 7:33 AM