Before joining Organic India, she has worked with companies such as Titan, Britannia, and Godrej

exchange4media Staff 59 minutes ago

Mehta was previously heading marketing at BookMyShow

exchange4media Staff 3 hours ago

Malhotra will be responsible for overseeing Noise's business strategies, operations, and marketing initiatives

exchange4media Staff 1 day ago

Envisaged by DViO Digital, this initiative will be rolled out across digital, influencer communities and on-ground workshops

exchange4media Staff 1 day ago

TVC captures how the increased awareness in the immunity-boosting and ayurvedic remedies has led to many modern-day consumers turning towards natural ingredients

exchange4media Staff 1 day ago

This in-house vertical will focus on VFX, Animation, Previz/Techviz, on-set camera tracking, and lidar scanning, for the production house

exchange4media Staff Mar 1, 2021 6:57 PM

A recent study by Criteo found that 55 per cent of marketers plan on increasing their investment into paid video in 2021

exchange4media Staff Mar 1, 2021 12:13 PM

Binet, Head of Effectiveness, Adam&Eve DDB Group, speaks to e4m in his first address to the Indian market during the Star Sports Knowledge Series

exchange4media Staff Mar 1, 2021 10:17 AM

Twitter CEO Jack Dorsey shared that one of the company's goals is to reach at least 315 million mDAU in the fourth quarter of 2023

exchange4media Staff Mar 1, 2021 8:30 AM

OOH experts spell out the potency of an omnichannel approach and the work done by them for brands using the consistent targeting approach

Noel Dsouza Mar 1, 2021 8:30 AM

The new ad conceptualised by Ogilvy & Mather also features KFC's iconic Colonel Sanders

exchange4media Staff Feb 27, 2021 7:46 AM

In a roundtable organized by e4m in association with Taboola, industry leaders discussed how the smartphone & telecom industry would shape up in 2021 as the world adjusts to & recovers from Covid-19

exchange4media Staff Feb 26, 2021 8:41 AM

The new name and logo represent the firm’s rich history and breadth of services, delivering transparency, trust and objectivity to clients

exchange4media Staff Feb 25, 2021 12:46 PM

Industry observers opine that the draft guidelines will create a balance between the three stakeholders - the brand, the influencer, and the influencer’s audience

Nafisa Shaheen Feb 25, 2021 9:13 AM

This virtual panel will discuss how the smartphone & telecom industry would shape up in 2021 as the world adjusts to and recovers from Covid-19

exchange4media Staff Feb 25, 2021 9:12 AM

With this collaboration, Syska is aiming to move forward with its proposition of being the perfect companion for its millennial and Gen Z target audience

exchange4media Staff Feb 24, 2021 12:25 PM

Abhinav Kumar will be taking over Kapany’s role apart from continuing as the company’s Vice President for Product Marketing

exchange4media Staff Feb 24, 2021 10:56 AM

With leading premium partners across sports, news and entertainment, Amplify Sponsorships on Twitter is becoming the preferred choice for brands to reach massive audiences and sponsor great content

exchange4media Staff Feb 24, 2021 9:06 AM

While the eighth edition of IMPACT Top 30 Under 30 will identify the best young talent in media and advertising, Pitch Marketing 30under30 will reveal the ace, game-changing young marketers

exchange4media Staff Feb 24, 2021 8:37 AM

The theme will be central to all brand activities that will keep the consumer involved, engaged and cheerful, all through 2021

exchange4media Staff Feb 23, 2021 5:58 PM