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google?blur=25

Google believes that the move will help brands to reach the right viewers as they watch top streaming content

exchange4media Staff 19 hours ago

AR/VR?blur=25

Advertising is now more about selling experiences rather than selling products and the best way to sell an experience is by blurring the lines between virtual & physical worlds, say experts

Shantanu David 1 day ago

divya Batra?blur=25

Batra was earlier associated with McCormick India as National Customer Marketing Manager

exchange4media Staff May 26, 2022 5:56 PM

Meta?blur=25

The Facebook-owner has said the information will be available on its public ad database

exchange4media Staff May 24, 2022 8:28 AM

Jiten Mahendra?blur=25

Prior to joining the ed-tech platform, Mahendra was SVP – Marketing at The Landmark Group

exchange4media Staff May 23, 2022 9:01 AM

cannes?blur=25

An expansion of the CMO Growth Council, five Global Growth Councils for Progress will tackle global issues identified by the industry

exchange4media Staff May 20, 2022 4:19 PM

sujhata v kumar?blur=25

Brand’s marketing head Sujatha V Kumar talks about the campaign, its media strategy, and how it can promote the growth of digital transactions in the country

Mansi Sharma May 20, 2022 8:43 AM

Meta?blur=25

While making the announcement, Meta CEO Mark Zuckerberg said businesses will not be able to message people unless they have requested to be contacted

exchange4media Staff May 20, 2022 7:39 AM

google?blur=25

At the recently held Google I/O developer conference, the search engine giant announced that it will be launching a new tool that will allow users to moderate what kinds of ads pop up on their screens

Shantanu David May 19, 2022 8:46 AM

Kantar?blur=25

The speed and scalability of Link AI for Digital make it possible to test digital ads in a wider range of scenarios

exchange4media Staff May 18, 2022 11:05 AM

amit tiwari?blur=25

Guest Column: Amit Tiwari, TCS Global Head-Marketing Demand Center, explores if the marketers and consumers are ready for the new digital universe

Amit Tiwari May 18, 2022 8:51 AM

Rohit kapoor?blur=25

Prior to this, he was International Marketing Manager for Global Brand team, Amsterdam, for three years

exchange4media Staff May 17, 2022 3:42 PM

GJP?blur=25

GJP is also working on the UN’s theme of creating gender equality for a sustainable tomorrow

exchange4media Staff May 17, 2022 12:15 PM

Wakefit Campaign?blur=25

The brand has collaborated with YouTuber Satish Ray for the ‘Do Se Dhai’ campaign

exchange4media Staff May 14, 2022 6:00 PM

Flipkart Campaign?blur=25

The #SelfcarewithFlipkart campaign collaborates with influencers from varied fields

exchange4media Staff May 14, 2022 8:42 AM

Ruchika Gupta?blur=25

Gupta is the first woman leader to spearhead brand marketing for the India business of the company

exchange4media Staff May 13, 2022 5:38 PM

Milind Soman?blur=25

The brand aims to break through the gendered clutter surrounding skincare and bolster brand visibility

exchange4media Staff May 12, 2022 3:51 PM

Amitabh Bachchan?blur=25

The #LabsFromHome campaign motivates people to inculcate the habit of preventive health check-up with at-home body test services

exchange4media Staff May 12, 2022 3:13 PM