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Brands are capitalizing on Generative AI to realize a host of benefits, from scaling up personalization efforts to tailoring content to individual preferences, at a previously unimaginable scale
Shantanu David Sep 21, 2023 8:42 AM

The partnership will begin with the three-match ODI series against Australia starting September 22, 2023
e4m Staff Sep 21, 2023 8:42 AM

The film features cricketers Rohit Sharma, Virat Kohli, Hardik Pandya, Shubman Gill, Ravindra Jadeja, Shardul Thakur, Mohammed Siraj, and Kuldeep Yadav
e4m Staff Sep 20, 2023 4:29 PM

In the year of Cricket viewership on HD reaching a matchless scale, the festive World Cup promises unparalleled brand and business impact for advertisers
NATIVE CONTENT Sep 20, 2023 4:12 PM

The Meta CEO was attending the company's Annual Conversations in Mumbai virtually where a slew of new features for WhatsApp were announced
e4m Staff Sep 20, 2023 2:11 PM

Across the D2C spectrum, urban consumers, once considered the primary market, are now being supplemented, and in some cases, even surpassed, by consumers from tier 2 and tier 3 cities
Sohini Ganguly Sep 20, 2023 8:38 AM

Increasing use of AI-generated content & data can decrease production of original content, while simultaneously increasing the volume of deductive and AI-generated content, say experts
Shantanu David Sep 19, 2023 8:27 AM

As part of e4m D2C Revolution series, Param Bhargava, Founder of T.A.C - The Ayurveda Company, spoke about a sustainable approach towards building the business, leveraging TV and much more
Sohini Ganguly Sep 19, 2023 8:21 AM

The partnership is set to span one year, commencing from September 15, 2023, to September 14, 2024
e4m Staff Sep 16, 2023 9:53 AM

Sinha will spearhead 2 key verticals-- Brand Health Tracking & Creative Excellence
e4m Staff Sep 15, 2023 4:09 PM

The KlugKlug tech stack will help RPSG (FMCG) to find the right Influencers for their brand outreach
e4m Staff Sep 15, 2023 11:52 AM

Experts say using influencers provides brands a huge opportunity to expand their reach beyond the usual channels such as Google and Facebook/Instagram
Shantanu David Sep 14, 2023 8:31 AM