kellogg
Kelloggs Ferrero?blur=25

Since 2017, Ferrero has acquired several U.S. brands and with this transaction, will enter into new strategic product categories and will further strengthen its position in the North American market

exchange4media Staff Apr 2, 2019 3:07 PM

Sumit Mathur Kelloggs?blur=25

Sumit Mathur, Chief Marketing Officer, Kellogg’s India talks about how this new offering is part of a larger strategy of building a robust, sharp and more relevant portfolio for the Indian consumer

Dolly Mahayan Feb 19, 2019 8:20 AM

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Kellogg’s targets youth with new multi-media campaign; brand has roped in comedian José Covaco  

exchange4media Staff Feb 14, 2019 5:42 PM

Panel 1?blur=25

At the TV First conference, a panel of experts from Pidilite, Dabur, Patanjali, FCB Ulka, Kellogg India and UltraTech Cement arrived at a consensus that to achieve scale in India TV is the way to go

Pallavi Borkar Feb 1, 2019 2:27 PM

TV First conference?blur=25

Industry stalwarts from P&G, IPG Mediabrands, Castrol India, Kellogg India, Big Bazaar, Syska Group among others to attend the TV First conference on January 31 in Mumbai

exchange4media Staff Jan 29, 2019 9:00 AM

RECAP?blur=25

A round-up of all top stories that made headlines this week

exchange4media Staff Jan 5, 2019 9:04 AM

KellogsOgilvy?blur=25

The account will be handled out of Ogilvy’s Mumbai office

Neeta Nair Jan 4, 2019 8:22 AM

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Horlicks, the popular malted milk brand from UK pharmaceutical giant GlaxoSmithKline Plc, is up for sale. Speculations are rife that Nestle, Unilever, Coca Cola, Mondelez, KKR, Kelloggs and UK healthcare giant Reckitt Benckiser Plc are potential suitors.

Misbaah Mansuri Sep 4, 2018 8:59 AM

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Sumit Mathur of Kellogg India spoke about the robust Kellogg portfolio and how he is trying to build the core category as a strategy for bigger market share

Ruhail Amin Aug 10, 2018 8:51 AM

CEAT Ultimate Table Tennis Powered by Kellogg’s?blur=25

The leading breakfast cereal brand signs on with India's first-ever professional Table Tennis league ahead of its second season which will now be called the CEAT UTT Powered By Kellogg’s

exchange4media Staff May 29, 2018 2:41 PM

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Basking in the glory of two successful decades, Mindshare wants to keep strengthening its services and focus on DDC- Data, Digital and Content

Naziya Alvi Rahman Nov 21, 2017 9:05 AM

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Influencers such as Kenny Sebastian, Biswa, Rohan Joshi, Tanmay Bhatt, Sahil Shah posted native content around the curious case of missing chocolaty treats

exchange4media Staff Oct 30, 2017 1:03 PM

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Out of 114 advertisements against which complaints were upheld, 51 belonged to the Healthcare category, 31 to the Education category, followed by 17 in the Food & Beverages category, five in the Personal Care category, and 10 advertisements from other categories

exchange4media Staff Oct 26, 2017 6:55 AM

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Brands like Dainik Jagran, Kelloggs Chocos and Dainik Bhaskar have woven content marketing into print expertly as they propagated meaningful societal issues

exchange4media Staff Sep 1, 2017 8:12 AM

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Here is a look at Kellogg’s Chocos, Raag Paan Masala, and India Today - So Sorry entries in the character-led branded content category

exchange4media Staff Aug 24, 2017 7:37 AM

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Anand succeeds Sangeeta Pendurkar who resigned after a six-year stint at Kellogg India

exchange4media Staff Aug 9, 2017 1:39 PM

Sangeeta Pendurkar steps down as Managing Director of Kellogg India?blur=25

Sangeeta Pendurkar steps down as Managing Director of Kellogg India ,Pendurkar had joined the company in 2010

exchange4media Staff Jun 22, 2017 12:18 PM

Pitch CMO Summit 2016 : Good content is about re-discovering the art of storytelling: Harpreet Singh Kelloggs?blur=25

Good stories inevitably generate positive emotions and stories in today’s context need to evoke the right emotions in order to engage consumers with the brand, said Harpreet Singh Tibb, Director Marketing, Kelloggs India & South Asia, while speaking on the topic–‘Brands are using Content Marketing to build Equities and Drive sales’ at the Pitch CMO Summit 2016.

Ruhail Amin Mar 7, 2016 8:29 AM

Our desire is to go back and bring Samsung into the fold: John Sheehy?blur=25

SMG's traditional foot print in India isn't dominant and we may get over shadowed by agencies like GroupM, Madison and PHD, but this fires us to do even better, says John Sheehy, President, Global Operations, Starcom MediaVest Group

Priyanka Mehra Jun 25, 2014 9:32 AM