isha
The study found that celebrity-endorsed advertisements accounted for 61% of total advertising volumes on Linear TV, compared with 49% on Connected TV
e4m Staff Jun 29, 2026 1:55 PM
Guest Column: Ganapathy Viswanathan, Communication Consultant & Author, examines whether Rishabh Pant’s lower IPL price tag reflects a dip in brand value or the start of his next commercial innings
Ganapathy Viswanathan Jun 26, 2026 8:45 AM
Anisha Iyer, CEO of OMD India and a Media Lions juror at Cannes Lions 2026, discusses India's limited presence in the category and why self-doubt may be holding Indian creativity back
Neeta Nair Jun 26, 2026 8:24 AM
Chairman & Managing Director Mukesh Ambani said Jio IPO is the most important value creation milestone for Reliance this year
e4m Staff Jun 19, 2026 3:04 PM
As CEO of OMD India and a Cannes Lions 2026 Media juror, Anisha Iyer believes the strongest media ideas are deceptively simple, and that complexity is often mistaken for craft
Aryendra Khan Jun 4, 2026 9:08 AM
Sahil Chopra, Founder of iCubesWire, will assume the role of Chairman, iCubesWire Group
As per the report, of the 1,609 influencer ads processed 97.3% required modification, with over 54% promoting categories prohibited by law or where advertising is restricted
e4m Staff May 28, 2026 11:20 AM
Industry observers say this is no longer just a platform metric but a cultural shift that is reshaping how content is scripted, edited, distributed and monetised
Sunidhi Vijay May 28, 2026 9:30 AM
Nexus Select Malls has launched the fourth edition of its Denim & Sneaker Fest
e4m Staff May 27, 2026 1:45 PM
Manisha Verma is Additional Chief Secretary- Skills, Employment, Entrepreneurship & Innovation Dept., Government of Maharashtra
Narayanan noted that despite reform recommendations made by the Telecom Regulatory Authority of India nearly eight months ago, implementation has remained elusive
e4m Staff May 22, 2026 6:56 PM
Previously, Risha Magu served as Director Communications - Policy & Innovation (India) at Meta
e4m Staff May 16, 2026 10:49 AM
The broader delegation also includes Sufi Motiwala, Ishita Mangal, Nidhi Kumar Ishani Mitra, among others
Shalinee Mishra May 11, 2026 6:06 PM
Met Gala has evolved into an unsponsored advertising arena — a cultural moment where luxury labels, tech billionaires, meme admins, and fast-food chains compete for attention
Nishant Soni, Assistant Manager - Corporate Communication talks about the evolving role of narrative and communication capital during challenging times
During the earnings call, Ishan Chatterjee, CEO-Sports, JioStar, also highlighted a series of technology-led initiatives aimed at strengthening the platform’s competitiveness
e4m Staff Apr 27, 2026 11:30 AM
Industry chatter places the seasoned content strategist in the mix for the CEO role at a leading content studio, with her cross-platform experience seen as a strong fit for its next phase
e4m Staff Apr 21, 2026 8:11 AM
Arun Kumar Kapoor, Heena Naishadh Bhatt and Ashok Anant Paranjpe have been appointed
e4m Staff Apr 18, 2026 8:27 AM
Isha Mathur, Lead – PR & Comms at Apollo Health and Lifestyle, explains the evolving PR landscape and how professionals can adapt to a new era shaped by technology
Isha Mathur Apr 16, 2026 5:11 PM
He was earlier the COO of Yum Brands (KFC, Pizza Hut), Morocco & Kazakhstan.
e4m Staff Apr 15, 2026 5:41 PM
Prior to joining CREX, he served as National Sales Head at AnyMind Group
e4m Staff Apr 15, 2026 7:29 AM
Ambrish Kumar Singh has been re-designated as EVP and Head of Sales & Sales Enablement-99acres, while Bhisham Dhingra has been re-designated as Head of Sales, Strategy and Client Delivery-Shiksha
e4m Staff Apr 14, 2026 7:26 PM
Pirojsha Godrej, Chairperson Designate of the Godrej Industries Group, will succeed Nadir Godrej as Chairperson of the Godrej Industries Group and Godrej Industries Limited
e4m Staff Apr 14, 2026 8:10 AM
Prior to this role, Sharma served as General Manager of The Westin Kolkata Rajarhat
Vishal Kaul brings leadership experience across consumer durables and electronics sectors
e4m Staff Mar 31, 2026 11:05 AM
Prior to her elevation, Disha Kapoor held the role of Marketing Manager for India
The leadership change comes as Flipkart prepares for an IPO reportedly planned for next year
e4m Staff Mar 20, 2026 3:21 PM
The 98th Academy Awards is held at the Dolby Theatre in Hollywood, Los Angeles
e4m Staff Mar 16, 2026 8:13 AM
Pahadi Local is a fast-growing Indian beauty and wellness brand known for its nature-led, Himalayan-inspired formulations
Industry observers say some brands are strengthening internal checks before campaigns go live, with marketing teams working more closely with legal and compliance teams on product claims
Sunidhi Vijay Mar 5, 2026 8:47 AM
Prior to this, Vineet Saksena was the Chief Growth Officer at Metro Wholesale
To qualify for this year’s MADDYS, work must have been first released between 1st April 2025 and 31st March 2026
Disha Sharma is set to tie the knot with Sudarshan M J in the first week of April
e4m Staff Feb 24, 2026 12:03 PM
Most recently, Bhatia was with Amazon, leading its global video advertising business
e4m Staff Feb 19, 2026 8:01 AM
The Grammy-winning artist, dressed in traditional attire, participated in chanting with devotees at the Isha Yoga Centre, attracting widespread online attention
e4m Staff Feb 17, 2026 4:37 PM
‘Rang De India’ is musical tribute featuring Sunidhi Chauhan and Vishal Dadlani
e4m Staff Feb 13, 2026 12:33 PM
Vishal Kumar has joined Madison Media as VP – Digital Business, North & East; Ambica Chaudhary as Deputy GM – Integrated Media and Akanksha Panwar as Deputy General Manager – Digital Business
e4m Staff Feb 10, 2026 11:00 AM
The campaign has been conceptualized by WPP Ogilvy, and produced in collaboration with Universal Music Group
e4m Staff Feb 5, 2026 12:46 PM
Ishank Joshi, CEO & Managing Director of Mobavenue AI Tech Limited, believes in harnessing technology and digital distribution to build sustainable businesses
e4m Staff Feb 4, 2026 10:11 AM
Ishan Kishan has not yet disclosed the name of his sports management company
Before joining Wondrlab, Ishaan was with FCB Kinnect, where he served as Group Creative Director
e4m Staff Jan 29, 2026 10:51 AM
Bajaj Auto’s General Manager Rishabh Bajaj and President – Marketing, Sumeet Narang, spoke to e4m on the strategy behind the newly launched Chetak C25 & more
Kanchan Srivastava Jan 15, 2026 9:09 AM