ipl-ads
Jitender Dabas, CEO of BBDO Group India, speaks to e4m on the impact of AI-led consolidation on the ad industry, effect of rising fuel prices on the broader economy & consumer spending, and much more
Imran Fazal May 22, 2026 8:42 AM
The tech giant commanded approx 13.4 per cent of total ad volumes across the first 13 matches
e4m Staff Apr 11, 2026 8:02 AM
The ability to combine reach with repetition makes IPL a near-perfect vehicle for the category. Beyond visibility, the association with a premium sporting property carries symbolic value
Chehneet Kaur Apr 8, 2026 8:41 AM
From the endearing Zoozoos to Dravid losing his cool for Cred, we look at some of the memorable ad spots that have been synonymous with the IPL frenzy
Aryendra Khan Mar 28, 2026 9:56 AM
With RMG out of the IPL advertising mix, the tournament's ad inventory is up for grabs, and tech giants and quick-commerce players are already at the door
Aryendra Khan Mar 25, 2026 9:41 AM
We take a look at some of the amazing ad campaigns that made us look forward to commercial breaks even during the cricket matches
What we thought about the latest IPL ad, starring Delhi Capitals' David Warner, Manish Pandey and Prithvi Shaw
exchange4media Staff Apr 22, 2023 9:19 AM
Here is our roundup of the most interesting ad campaigns so far for the tournament
exchange4media Staff Apr 17, 2023 8:52 AM
What experts thought about JioMart's 'Shopping Aisa, India Jaisa' campaign that spotlights the human side of transactions in India
Sandhya Raghavan & Tanzila Shaikh Apr 14, 2023 4:27 PM
Experts give their reviews for the recent two-film campaign by Swiggy for 'Match Day Mania'
Sandhya Raghavan Apr 13, 2023 2:14 PM
Industry watchers explain how and why IPL ads have changed from the days of 'Manoranjan ka baap' and 'Jumping Japang' to the age of data-driven campaigns
Tanzila Shaikh Apr 13, 2023 9:12 AM
Brand experts analyse Dream11’s series of ad campaigns with actor Aamir Khan and top cricketers Rohit Sharma and Hardik Pandya
Kanchan Srivastava Apr 5, 2023 8:44 AM
Industry insiders remain unimpressed with most of the TV ads running during IPL 2022
Mansi Sharma Apr 25, 2022 8:42 AM
The campaign highlights the brand's promise of believing in each individual’s potential and encouraging them to fulfill their aspirations
exchange4media Staff Apr 18, 2022 8:46 AM
Entropik Tech report analyses a few of the IPL ads based on attention, engagement and emotions to generate an overall Affect Lab (AL) score
exchange4media Staff Apr 8, 2022 8:36 AM
These clutter-breaking IPL campaigns have gone big on quirk, humour and creativity
exchange4media Staff May 3, 2021 8:39 AM
Industry watchers note that newer age brands are trying to sell their product proposition with clutter-breaking ads more creatively than even legacy players
Misbaah Mansuri Apr 26, 2021 8:46 AM
Adlanders believe that with the industry now well attuned to work from home, the sentiment with regards to ads is positive despite the challenges
Misbaah Mansuri Apr 20, 2021 8:57 AM
Upstox Co-founder Kavitha Subramanian noted that the IPL campaign tries to create a message for youth to take their finances seriously & realise that the process is not as complicated as it seems
Mansi Sharma Apr 13, 2021 8:38 AM
From Zomato to Parle G, here’s how other brands anchored on to CRED and Rahul Dravid’s big moment on social media
Mansi Sharma Apr 12, 2021 8:23 AM
The brand will launch a 360-degree integrated campaign with Arshad Warsi as its face
Mansi Sharma Apr 9, 2021 8:43 AM
As the hub of ad shoots and post-production Mumbai goes into yet another lockdown, creative agencies are finding it difficult to finish off the work within deadlines
Mansi Sharma Apr 7, 2021 9:11 AM
OOH experts share that IPL will be a big draw for branding on billboards this year with a surge of 25 % in OOH spends
Noel Dsouza Mar 18, 2021 8:56 AM
Amidst chatter about the dip in quality of IPL ads this year, the agency world elaborates on how it is navigating through a longer pre-production phase, internet connectivity issues & other hurdles
Misbaah Mansuri Sep 28, 2020 8:46 AM
Experts from the adland feel brand activity around the cricketing extravaganza has not been too impressive this year so far
Neeta Nair Sep 21, 2020 9:23 AM
We find out about the buzz in the advertising industry around IPL this year
Neeta Nair Sep 1, 2020 9:24 AM
Sunil Lulla, CEO, BARC India spoke on the topic - What new at BARC? – while delivering the keynote speech at the unveiling of the Pitch Madison Advertising Report 2020
exchange4media Staff Feb 14, 2020 9:17 AM