ipl-ads
upstox?blur=25

Upstox Co-founder Kavitha Subramanian noted that the IPL campaign tries to create a message for youth to take their finances seriously & realise that the process is not as complicated as it seems

Mansi Sharma Apr 13, 2021 8:38 AM

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From Zomato to Parle G, here’s how other brands anchored on to CRED and Rahul Dravid’s big moment on social media

Mansi Sharma Apr 12, 2021 8:23 AM

Ashish Mishra?blur=25

The brand will launch a 360-degree integrated campaign with Arshad Warsi as its face

Mansi Sharma Apr 9, 2021 8:43 AM

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As the hub of ad shoots and post-production Mumbai goes into yet another lockdown, creative agencies are finding it difficult to finish off the work within deadlines

Mansi Sharma Apr 7, 2021 9:11 AM

OOH IPL branding 2021?blur=25

OOH experts share that IPL will be a big draw for branding on billboards this year with a surge of 25 % in OOH spends

Noel Dsouza Mar 18, 2021 8:56 AM

Advertising?blur=25

Amidst chatter about the dip in quality of IPL ads this year, the agency world elaborates on how it is navigating through a longer pre-production phase, internet connectivity issues & other hurdles

Misbaah Mansuri Sep 28, 2020 8:46 AM

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Experts from the adland feel brand activity around the cricketing extravaganza has not been too impressive this year so far

Neeta Nair Sep 21, 2020 9:23 AM

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We find out about the buzz in the advertising industry around IPL this year

Neeta Nair Sep 1, 2020 9:24 AM

Sunil Lulla?blur=25

Sunil Lulla, CEO, BARC India spoke on the topic - What new at BARC? – while delivering the keynote speech at the unveiling of the Pitch Madison Advertising Report 2020

exchange4media Staff Feb 14, 2020 9:17 AM

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The brand has witnessed a 25% growth in orders during IPL and over a 10X increase in consumers searching for gulab jamuns on the platform post the gulab jamun ad's success

Misbaah Mansuri Jun 12, 2018 8:56 AM

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Given its enormous popularity and colossal reach, brands have ramped up their association with the league to gain a high top of the mind recall.

exchange4media Staff Jun 6, 2018 8:58 AM

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On a petition filed by Reliance Jio, a single bench of the high court on April 13 ordered Airtel to tweak its ad campaign that claims to offer the T20 matches ‘free’ and ‘live’ to its subscribers.

exchange4media Staff May 11, 2018 3:31 PM

TAM Sports?blur=25

Online shopping entered this time with a hike of 8 per cent with six brands in IPL 11

exchange4media Staff May 10, 2018 8:58 AM

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The people behind Coke’s father-son ad—Kapil Batra, Creative Head, McCann WorldGroup Delhi, and Prateek Bhardwaj, NCD, McCann WorldGroup-- tell us about the interesting discussions that the team had during the making of the campaign

Neeta Nair May 7, 2018 8:53 AM

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A chat with Azazul Haque (CCO, South, Ogilvy), who gave birth to Chonkpur Cheetahs for Amazon. Haque tells us how the lovable team came into being.

Neeta Nair May 4, 2018 8:54 AM

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In the third part of our series on the people behind the most talked about ads of IPL 11, we caught up with Hemant Misra, Brand Strategy Consultant to Publicis, who created the MakeMyTrip campaigns featuring Alia Bhatt and Ranveer Singh

Neeta Nair May 3, 2018 8:56 AM

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A chat with Rajesh Ramaswamy who along with his team created the gulab jamun advertisement for Swiggy

Neeta Nair May 2, 2018 8:57 AM

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Starting today, we begin a series on the people behind the most talked about ads of IPL 11 and also capture interesting anecdotes on what transpired during the making of these ads

Neeta Nair May 1, 2018 8:59 AM

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Co-presenting sponsor Jio Digital Life took the second spot. Associate sponsors Dreams11 and Vimal Elaichi Pan Masala moved up to third and fourth spots, respectively

exchange4media Staff Apr 26, 2018 8:58 AM

Coca-Cola beats big spenders Vodafone and Amazon in IPL 8 brand recall: Hansa report?blur=25

Coca-Cola leads in ROI and brand recall, while Vodafone and Amazon have one of the lowest ROI despite higher spends and ad spots, says Hansa Research report

exchange4media Staff Apr 29, 2015 8:18 AM