Industry observers opine that the draft guidelines are a welcome move and could mean increased transparency and authenticity for the space

Misbaah Mansuri Feb 23, 2021 9:03 AM

Google is testing an alternative to third-party cookies called Federated Learning of Cohorts (FLoC). The tech giant has claimed that FLoC can work as effectively as third-party cookie-based ads

Javed Farooqui Feb 11, 2021 8:55 AM

As digital advertising has already surpassed print media and is on course to reach the same level as TV, the chorus for accountability and transparency is growing louder

Javed Farooqui Feb 10, 2021 8:30 AM

The campaign takes a usual route and uses cases to highlight the convenience that Testbook offers for different competitive exams in India

exchange4media Staff Feb 6, 2021 6:00 PM

Conceived by Lowe Lintas, the campaign will see Bhojpuri actor highlight the predicament faced by the migrant community and encourage them to get to back to work by using the platform

exchange4media Staff Jan 28, 2021 2:06 PM

According to InMobi's latest report, mobile ad spending is predicted to rise 38% in India over this year

Misbaah Mansuri Jan 25, 2021 8:47 AM

Mukul Kumar, Co-founder, PubMatic, speaks to exchange4media.com about the company’s journey so far and the opportunities in the digital advertising market

Javed Farooqui Jan 25, 2021 8:22 AM

Chopra, Facebook India Director and Head of Partnerships, speaks to e4m about FB Watch, plans for 2021, and future of video content in India

Javed Farooqui Jan 21, 2021 8:48 AM

According to WhatsApp, right now, they are focused on building new features to help businesses maximize the value of their service

Tasmayee Laha Roy Jan 20, 2021 8:29 AM

Country’s app download growth rate was four-times the global average, according to the report titled ‘Marketing in the era of Mobile’

exchange4media Staff Jan 19, 2021 3:46 PM

The duopoly, however, is now facing increasing competition from e-commerce, OTT video, and short-form video platforms, say experts

Javed Farooqui Jan 13, 2021 8:28 AM

Facebook-owned messaging platform WhatsApp has been under fire ever since it started notifying users about the new privacy policy under which it will share data with its parent company Facebook

exchange4media Staff Jan 12, 2021 3:19 PM

As part of the series, Salesforce Presents ‘Moments Made By Marketing', Neha Kant, Founder & Director, Clovia tells us how the brand leverages technology to deliver a personalized consumer experience

exchange4media Staff Jan 12, 2021 8:26 AM

The campaign has been conceptualized by The Womb

exchange4media Staff Jan 9, 2021 7:20 AM

We bring you a roundup of the news that made headlines this past week

exchange4media Staff Jan 9, 2021 7:20 AM

Lessy Messy underpad, both for the baby and the elderly, uses advanced Quadra 4 technology with multi-layered construction where each layer performs a different function

exchange4media Staff Jan 7, 2021 12:21 PM

Conceptualized by Grapes Digital, the campaign #ThankYouHaters spreads the message of being comfortable in your skin

exchange4media Staff Dec 7, 2020 4:50 PM

Guest Column: Sadiya Khan, Founder, Akund Communications, puts together a list of the most significant areas for change in digital marketing, how they've evolved and what lies in 2021

Sadiya Khan Dec 3, 2020 8:52 AM

However, Internet ad spend will exceed 50% of all global expenditure by 2021, the study reportedly states

exchange4media Staff Jul 9, 2019 11:16 AM

Subscription video on demand will increase at a 23.3% CAGR from Rs 3,756 crore in 2018 to Rs 10,708 crore in 2023, the study reportedly states

exchange4media Staff Jul 1, 2019 12:37 PM