internet-ad

The duopoly, however, is now facing increasing competition from e-commerce, OTT video, and short-form video platforms, say experts
Javed Farooqui Jan 13, 2021 8:28 AM

Facebook-owned messaging platform WhatsApp has been under fire ever since it started notifying users about the new privacy policy under which it will share data with its parent company Facebook
exchange4media Staff Jan 12, 2021 3:19 PM

As part of the series, Salesforce Presents ‘Moments Made By Marketing', Neha Kant, Founder & Director, Clovia tells us how the brand leverages technology to deliver a personalized consumer experience
exchange4media Staff Jan 12, 2021 8:26 AM

We bring you a roundup of the news that made headlines this past week
exchange4media Staff Jan 9, 2021 7:20 AM

Lessy Messy underpad, both for the baby and the elderly, uses advanced Quadra 4 technology with multi-layered construction where each layer performs a different function
exchange4media Staff Jan 7, 2021 12:21 PM

Conceptualized by Grapes Digital, the campaign #ThankYouHaters spreads the message of being comfortable in your skin
exchange4media Staff Dec 7, 2020 4:50 PM

Guest Column: Sadiya Khan, Founder, Akund Communications, puts together a list of the most significant areas for change in digital marketing, how they've evolved and what lies in 2021
Sadiya Khan Dec 3, 2020 8:52 AM

However, Internet ad spend will exceed 50% of all global expenditure by 2021, the study reportedly states
exchange4media Staff Jul 9, 2019 11:16 AM

Subscription video on demand will increase at a 23.3% CAGR from Rs 3,756 crore in 2018 to Rs 10,708 crore in 2023, the study reportedly states
exchange4media Staff Jul 1, 2019 12:37 PM

OTT video market will grow from Rs 4464 crore in 2018 to Rs 11976 crore in 2023; Internet advertising is forecast to be worth Rs 18445 crore in 2023
exchange4media Staff Jun 6, 2019 1:12 PM