Recap: The Week That Was

We bring you a roundup of the news that made headlines this past week

e4m by exchange4media Staff
Updated: Jan 9, 2021 7:20 AM
recap

We at exchange4media put out some very interesting analytical pieces over the week. Here’s a collection of these outstanding stories for your weekend read.

 

Life without BARC data: Direct market feedback becomes the new yardstick for advertisers

https://www.exchange4media.com/media-tv-news/life-without-barc-data-direct-market-feedback-becomes-the-news-yardstick-for-advertisers-110100.html

 

Will 2021 see the return of Chinese sponsors?

https://www.exchange4media.com/marketing-news/will-2021-see-the-return-of-chinese-sponsors-110074.html

 

Deepika Padukone’s social media wipeout: What happens to past promotions & partnerships?

https://www.exchange4media.com/digital-news/deepika-padukones-social-media-wipeout-what-happens-to-past-promotions-partnerships-110073.html

 

OTT and the promise of brand safety

https://www.exchange4media.com/digital-news/ott-and-the-promise-of-brand-safety-110052.html

 

TikTok Ban: Six months on, home-grown short-video platforms vie to fill in the void

https://www.exchange4media.com/digital-news/tiktok-ban-six-months-on-home-grown-short-video-platforms-vie-to-fill-in-the-void-110023.html

 

2020: The year OTT went mainstream

https://www.exchange4media.com/digital-news/ott-goes-mainstream-in-2020-109995.html

 

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