Recap: The Week That Was

We bring you a roundup of the news that made headlines this past week

e4m by exchange4media Staff
Published: Jan 9, 2021 7:20 AM  | 1 min read

We at exchange4media put out some very interesting analytical pieces over the week. Here’s a collection of these outstanding stories for your weekend read.


Life without BARC data: Direct market feedback becomes the new yardstick for advertisers


Will 2021 see the return of Chinese sponsors?


Deepika Padukone’s social media wipeout: What happens to past promotions & partnerships?


OTT and the promise of brand safety


TikTok Ban: Six months on, home-grown short-video platforms vie to fill in the void


2020: The year OTT went mainstream


Read more news about (internet advertising India, internet advertising, advertising India, digital advertising India, media advertising India)

For more updates, be socially connected with us on
Instagram, LinkedIn, Twitter, Facebook & Youtube