We at exchange4media put out some very interesting analytical pieces over the week. Here’s a collection of these outstanding stories for your weekend read.
Life without BARC data: Direct market feedback becomes the new yardstick for advertisers
Will 2021 see the return of Chinese sponsors?
Deepika Padukone’s social media wipeout: What happens to past promotions & partnerships?
OTT and the promise of brand safety
TikTok Ban: Six months on, home-grown short-video platforms vie to fill in the void
2020: The year OTT went mainstream
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