inca
This partnership marks a continuation of Confiance's growing focus on building category-defining narratives for India's emerging consumer brands
e4m Staff Jul 6, 2026 11:57 AM
Prior to her elevation, Minali Bhawsar held the role of Senior GM - Category Marketing
e4m Desk Jun 12, 2026 12:43 PM
Leading D2C beauty brands, especially the luxury ones, are doubling down on retail expansion to capture conversions and deepen consumer trust
Kanchan Srivastava May 26, 2026 8:52 AM
Beauty and personal care brands are rapidly adapting to consumers seeking premium experiences at accessible price points, with mini serums, travel-sized perfumes and trial packs driving acquisition
Sunidhi Vijay May 15, 2026 8:43 AM
Speaking during the company's fourth quarter earnings call, Nair said the beauty and well-being business grew USG at 8%
Sarvesh Sahni has been onboarded as Marketing Director - Skincare & Women’s Health for AMENA Region (Asia, Europe, Middle East & North Africa)
Prior to this, Jeet Kumar was with Amazon as Category Head- Skin Care, Hair Care & Derma
The shift, industry experts say, is from priced premium to perceived premium, where marketing, storytelling, and experience do the heavy lifting
Sunidhi Vijay Jan 9, 2026 9:05 AM
As ingredient-aware, digitally fluent consumers redefine value, marketing success hinged on credibility, clarity & context, say marketers
Kanchan Srivastava Dec 19, 2025 8:49 AM
"Sir, your skin is always glowing. Can you please tell me what is your skincare routine?"
The Face Shop reinforces its positioning as the go-to skincare partner for the festive and bridal season
e4m Staff Oct 2, 2025 12:00 PM
The bus branding initiative is designed to emphasize the brand’s mission of making dermatologist-prescribed solutions accessible in the most relatable way
e4m Staff Sep 30, 2025 3:02 PM
At the heart of the campaign is a hero reel featuring Gupta as a skincare skeptic, alongside Sarin as the expert myth-buster
e4m Staff Sep 29, 2025 3:00 PM
The campaign reminds consumers that radiance isn’t found in viral hacks or makeshift remedies
e4m Staff Sep 24, 2025 2:08 PM
Targeted at Gen Z, the campaign challenges conventional noise with expert-led communication that drives a shift in how skincare is understood
The company’s consumer base has seen a 4X growth, expanding from 1 million last year to 4 million this year alone
e4m Staff Jul 29, 2025 1:52 PM
With medical degrees in one hand and myth-busting videos in the other, India’s dermatologists are helping brands cut through the noise with science-backed advice
Soumya Gawri Jul 23, 2025 8:16 AM
Under the campaign, Deconstruct set up large-format billboards in each intern's home city
e4m Staff May 22, 2025 3:58 PM
A volatile mix of heightened consumer awareness, performance-centric storytelling and a whole lot of marketing muscle is what is fuelling the summer skincare war, say experts
Soumya Gawri and Sunidhi Vijay Apr 17, 2025 9:01 AM
Goyal, Chief Marketing Officer, Swiss Beauty unpacks the brand’s evolution, digital strategy, and what’s next in 2025 as the brand blends skincare with makeup and culture-led storytelling
Ritika Raj Apr 15, 2025 12:37 PM
Joy Personal Care & Kolkata Knight Riders partner for fourth consecutive year
e4m Staff Apr 10, 2025 6:28 PM
The agency will handle digital strategy and communication, content creation
e4m Staff Apr 9, 2025 11:40 AM
Shraddha is a symbol of real and authentic beauty and truly represents the essence of Neutrogena and its promise of beauty with no compromise, the brand said
e4m Staff Mar 27, 2025 3:29 PM
In the campaign, Deconstruct draws parallels between cooking & skincare formulation
e4m Staff Jan 30, 2025 3:37 PM
The campaign features Karisma Kapoor, Princess Gauravi Kumari, and Masoom Minawala
e4m Staff Jan 27, 2025 1:18 PM
HUL will purchase the 90.5% stake from existing investors, including Peak XV Partners and others
e4m Staff Jan 22, 2025 4:43 PM
These influencers have relatively small followings but higher engagement rates. Monetization modes and brand following have added scale to this medium
Tanzila Shaikh May 16, 2023 9:08 AM
At the e4m India Brand Conclave, the COO of WOW Skincare spoke on 'Building Brands with Digital DNA'
exchange4media Staff Mar 3, 2023 11:48 AM
The actress has been a makeup ambassador for the brand since 2019
exchange4media Staff Dec 14, 2022 1:16 PM
At the ‘Addressable TV and Beyond’ summit hosted by GroupM's Finecast on Wednesday, it was shared that India's TV penetration stands at nearly 70 per cent and so there is still room for growth
exchange4media Staff Dec 7, 2022 5:08 PM
At the recently held e4m-INCA Influencer Marketing Conference, industry experts talked about building organic reach
exchange4media Staff Dec 1, 2022 7:33 PM
Dafydd Woodward, Global Managing Director, INCA, GroupM’s Influence and Content business, delivered the keynote address at the unveiling of the e4m-INCA Influencer Marketing Report 2022
exchange4media Staff Dec 1, 2022 4:16 PM
Speaking at the unveiling of INCA-e4m Influencer Marketing Report 2022, GroupM South Asia CEO Prasanth Kumar said the importance of influencer marketing has got accelerated in the last 2-3 years
exchange4media Staff Dec 1, 2022 8:25 AM
The GroupM INCA-e4m India Influencer Marketing report 2022 says digital trust and authenticity are key variables in ensuring influencer credibility in the eyes of the consumers
exchange4media Staff Nov 30, 2022 1:45 PM
The Impact Digital Influencer Awards 2022 will also be announced later in the day
exchange4media Staff Nov 30, 2022 8:26 AM
The launch will be preceded by the second edition of the e4m Influencer Conference 2022
exchange4media Staff Nov 25, 2022 8:20 AM
The report also shows that Facebook, YouTube, and Instagram are amongst the most popular platforms preferred by consumers to connect with influencers
exchange4media Staff Oct 12, 2022 6:47 PM
The awards in the Influencer Marketing category honours the growing importance of influencer marketing in the advertising and marketing industry
exchange4media Staff Oct 7, 2022 12:04 PM
The brand will release a digital advertising campaign featuring the actress
exchange4media Staff Sep 20, 2022 4:36 PM
Prior to ekincare, Balakrishna led marketing mandates for Akamai in markets across APJ
exchange4media Staff May 4, 2022 2:03 PM
Bengali actress Mimi Chakraborty will be seen endorsing the campaign in the Bengali market
exchange4media Staff Nov 8, 2021 3:52 PM