The brand’s marketing promotion expenses have also shot up by 70% from Rs 54.70 crore in FY18 to Rs 94 crore in FY19

Misbaah Mansuri Dec 19, 2019 9:01 AM

Tweet by Virat Kohli thanking fans and his heart-warming gesture towards 87-year-old die-hard India fan Charulata Patel is the most retweeted tweet of #CWC19

Anjali Thakur Jul 17, 2019 7:44 AM

After first becoming Global Partner of ICC, Oppo has also established partnerships with Roland-Garros and Wimbledon

exchange4media Staff Jul 15, 2019 5:37 PM

The brand has achieved a reach of 70 mn for the campaign so far

exchange4media Staff Jul 12, 2019 5:10 PM

The number surpassed the IPL 2019 final number of 18.6 million, which was the highest ever for the platform till Wednesday

exchange4media Staff Jul 11, 2019 6:57 AM

Brand experts say Bollywood stars and the Men In Blue both enhance a brand’s recall value and endorsements during the World Cup only make it better

Shreshtha Verma Jul 9, 2019 8:57 AM

Charulata Patel, the 87-year-old cricket-loving grandma from London is the face of Pepsi-Co India’s 'Swag' campaign

exchange4media Staff Jul 5, 2019 3:03 PM

As per data from BARC, Star Network got 303 million average impressions in the first three weeks of the ICC Cricket World Cup 2019

exchange4media Staff Jun 27, 2019 4:07 PM

Broadcasters say this cricket season has had a positive impact on the industry resulting in increased TV viewership, despite TRAI’s new tariff regime

Shweta Raaj Singh Jun 26, 2019 8:36 AM

In a chat with exchange4media, Tolani, Vice President, Marketing, CEAT, spoke about his journey with the brand, use of blockchain to measure digital impressions and CEAT's association with World Cup

Shweta Raaj Singh Jun 25, 2019 8:12 AM

The network has recorded 182.7 million average impressions in the same span

exchange4media Staff Jun 20, 2019 3:58 PM

Brands are leveraging the high-octane India vs Pakistan match and the ICC World Cup 2019 by launching several programmes designed to attract and retain consumers

Shweta Raaj Singh Jun 14, 2019 9:04 AM

Brands to ride on the craze for the June 16 match; industry experts say rates currently as high as Rs 20 lakh per 10 sec

Tasmayee Laha Roy Jun 13, 2019 8:13 AM

The Mastra Media campaign consists of 14 digital films, featuring Harsha Bhogale, and will focus on the Gamechangers 

exchange4media Staff Jun 12, 2019 4:10 PM

Mind Frame India’s creative director Shahnawaz Ali talks about the jingle, the hook step, and how the campaign was shot and conceptualised to capture the World Cup craze 

Noel Dsouza Jun 12, 2019 8:45 AM

The Gulf Oil team delivered a whole truck full of bananas to the hotel of the Indian cricket team before their match against the Proteas

exchange4media Staff Jun 9, 2019 10:00 AM

The first commercial in the campaign, created by BBDO, went live on TV and social media channels during the ICC World Cup India-South Africa match

exchange4media Staff Jun 8, 2019 8:11 AM

Thakar, CEO, Star Sports, speaks to exchange4media about their programming initiatives for Cricket World Cup, on-ground activation, advertisers and expectations in terms of viewership

exchange4media Staff Jun 3, 2019 8:30 AM

Anuraag Srivastava, Co-Founder & COO, Rainshine, spoke to exchange4media about launching Ulta Fullta, India’s first cricket Digital Game Show and it's integration with the World Cup

Priyaankaa Mathur May 31, 2019 5:18 PM

Consumers can participate in the campaign and get a chance to win a paid trip to watch the World Cup live in England and Wales

exchange4media Staff May 30, 2019 3:56 PM