icc-world-cup
ESPNcricinfo will present an exhaustive roster of Indian and international experts who provide expertise and insights on all aspects of the tournament and the key contests and strategies
exchange4media Staff 1 day ago
Starting Friday, May 24th the top ten teams battle it out to emerge as the ICC Cricket World Cup champions by playing two warm-up games each
exchange4media Staff 3 days ago
The TVC, curated and conceptualised by Ogilvy, does kickstart the frenzy but fails in parts, say industry experts
Joann Chatfield and Sheshagiri Malliah of MoneyGram share insights on their ‘wishing campaign’ created for the ICC Cricket World Cup 2019
Arora, VP & MD, GoDaddy India, says with the right visibility from World Cup, the brand aims to create more awareness for digital adoption among small & medium businesses
ITW Playworx would be responsible for the Indian leg of the campaign, including end-to-end execution in terms of technology creation, video content, promotions and engagement across mediums
exchange4media Staff 09-April-2019
Blue Star Ltd is looking at Rs 85 crore ad spend this financial year to win customers
At a launch event held in Bangalore, Britannia invited 1983 India cricket legends Kapil Dev, Roger Binny, Syed Kirmani and Kris Srikkanth to help kick off the campaign.
exchange4media Staff 02-April-2019
Jan -Aug '16 observed 17% slump in ODI Advertising compared to Jan-Aug '14 due to absence of any big ticket ODI event during the period.
exchange4media Staff 04-October-2016
#MaukaMauka receives 28 million views online and continues to trend strongly as World Cup reaches its last stages. Brands on Twitter use the hashtag to spread excitement over the World Cup and their own messaging
exchange4media Staff 24-March-2015
Despite the estimated ad rate hike, many new brands have come aboard during the quarter final stage and are also likely to continue ad spends during the semi-finals
India-Pakistan World Cup match generated viewership of 288 million viewers and saw around 93 brands on board across Star Network
Each Indian victory has meant a new video. Twitter hasn't stopped buzzing (positively and negatively) with conversations about Star Sports' ad campaign since the day it was launched
With World Cup viewership on the rise, ad rates are also likely to rise. Are more marketers looking to fuel in ad spends after India's entry into the quarter final stage?
Even as e-commerce ad spends on TV are estimated to grow, the World Cup, one of the biggest properties on TV, has seen limited participation from larger e-commerce players so far
Comparing the social media buzz from both the first weeks' action of the 2011 and 2015 Cricket World Cups, the growth of India‘s online community has made them the dominant force in international social engagement within the sport
exchange4media Staff 28-February-2015
Cricket is a religion and it works well to spike your brand recall scores. We have been part of the previous World Cup and it worked wonderfully for us, says Subhrangshu Neogi, Director - Marketing & Brand, Religare Enterprises
Collin Furtado 26-February-2015
The campaign takes a detour from the standard patriotic, flag-waving promotions, and reaches out to the viewers’ funny side. The narratives revolve around India's World Cup history with each country
67% of the viewership for the opening day's game, Australia vs England, came from Hindi + vernacular feeds with English at 33%
exchange4media Staff 20-February-2015
Even as ad spends are skyrocketing, this year's World Cup ads haven't managed to create much buzz so far. exchange4media takes you through the ads that managed to make an impact during the first week of the ICC World Cup 2015
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