According to ICC, the India-Pakistan encounter is now the most viewed T20 match in history, exceeding the previous high of the India-West Indies semi-final match from the 2016 edition

exchange4media Staff Nov 26, 2021 8:38 AM

ICC selected the hosts via a competitive bidding process overseen by a Board sub-committee chaired by Martin Snedden along with Sourav Ganguly and Ricky Skerritt

exchange4media Staff Nov 16, 2021 7:07 PM

Even as some warn of cricket fatigue setting in, media planners are largely optimistic about the series in terms of revenue generation for the broadcaster

Sonam Saini Oct 19, 2021 9:00 AM

All the warm-up matches of the top 8 teams along with the main event matches which are slated to start from October 17th

exchange4media Staff Oct 18, 2021 10:19 AM

As per annual filings, Škoda had spent Rs 445.2 crore on advertising for the fiscal ended 31st March 2020 compared to Rs 343.5 crore in the previous fiscal

Javed Farooqui Aug 11, 2021 8:27 AM

The BCCI will remain the hosts of the event, which will be held from 17 October to 14 November 2021

exchange4media Staff Jun 29, 2021 4:17 PM

The campaign featuring the duo launched on 16th June 2021 across various digital & social media platforms and on their dedicated website

exchange4media Staff Jun 17, 2021 10:41 AM

BharatPe will promote the association across digital and broadcast platforms for all ICC global events till the end of 2023

exchange4media Staff Jun 7, 2021 12:37 PM

As per the report, ICC Cricket World Cup 2011 India vs Pakistan match registered 87% growth in viewership minutes

exchange4media Staff Apr 10, 2020 8:08 AM

According to the report, while TV continues to grow as the biggest medium for ad spends in sports, brands are also leveraging digital in an effort to build a connect with consumers

exchange4media Staff Mar 12, 2020 12:59 PM

The brand’s marketing promotion expenses have also shot up by 70% from Rs 54.70 crore in FY18 to Rs 94 crore in FY19

Misbaah Mansuri Dec 19, 2019 9:01 AM

Tweet by Virat Kohli thanking fans and his heart-warming gesture towards 87-year-old die-hard India fan Charulata Patel is the most retweeted tweet of #CWC19

Anjali Thakur Jul 17, 2019 7:44 AM

After first becoming Global Partner of ICC, Oppo has also established partnerships with Roland-Garros and Wimbledon

exchange4media Staff Jul 15, 2019 5:37 PM

The brand has achieved a reach of 70 mn for the campaign so far

exchange4media Staff Jul 12, 2019 5:10 PM

The number surpassed the IPL 2019 final number of 18.6 million, which was the highest ever for the platform till Wednesday

exchange4media Staff Jul 11, 2019 6:57 AM

Brand experts say Bollywood stars and the Men In Blue both enhance a brand’s recall value and endorsements during the World Cup only make it better

Shreshtha Verma Jul 9, 2019 8:57 AM

Charulata Patel, the 87-year-old cricket-loving grandma from London is the face of Pepsi-Co India’s 'Swag' campaign

exchange4media Staff Jul 5, 2019 3:03 PM

As per data from BARC, Star Network got 303 million average impressions in the first three weeks of the ICC Cricket World Cup 2019

exchange4media Staff Jun 27, 2019 4:07 PM

Broadcasters say this cricket season has had a positive impact on the industry resulting in increased TV viewership, despite TRAI’s new tariff regime

Shweta Raaj Singh Jun 26, 2019 8:36 AM

In a chat with exchange4media, Tolani, Vice President, Marketing, CEAT, spoke about his journey with the brand, use of blockchain to measure digital impressions and CEAT's association with World Cup

Shweta Raaj Singh Jun 25, 2019 8:12 AM