helo
tiktok

We spoke to experts on how the government is cracking the whip on social media apps like TikTok, Helo, and what they can do to comply with cyber security norms

Dolly Mahayan Jul 24, 2019 8:41 AM

tiktok

The notices follow a complaint about the social media platforms being used for anti-national activities

exchange4media Staff Jul 18, 2019 5:48 PM

byte

Prior to this, Tyagi was Product and Marketing Head, Digital, at Zee Media Corporation

exchange4media Staff Jul 17, 2019 7:37 PM

Mind Frame India ICC World Cup 2019

Mind Frame India’s creative director Shahnawaz Ali talks about the jingle, the hook step, and how the campaign was shot and conceptualised to capture the World Cup craze 

Noel Dsouza Jun 12, 2019 8:45 AM

Helo

Helo users will be chosen to become the ‘Caller of the Week’ and will get an opportunity to ask their favourite contestants in the Bigg Boss House fun questions of their choice

exchange4media Staff Jun 10, 2019 2:41 PM

ariel

South Star Nikki Galrani has been roped in to promote the campaign which has already got 73 million views

exchange4media Staff Jun 4, 2019 3:05 PM

Helo

Coinciding with the highly-anticipated World Cup 2019, the campaign will run from May 25th to June 14th

exchange4media Staff May 31, 2019 2:49 PM

Sameer Singh ByteDance

Singh will work closely with ByteDance’s partners and clients while leading the advertising, sales and marketing strategies across all of ByteDance’s products in India

exchange4media Staff May 21, 2019 5:19 PM

ariel

Movement has got support from celebrities like Rajkummar Rao, VVS Laxman and Neha Dhupia

exchange4media Staff Feb 19, 2019 11:48 AM

Helo

Helo has launched a campaign giving the app users a chance to engage with Ranveer Singh and Alia Bhatt on the app

exchange4media Staff Feb 13, 2019 6:58 PM

Sonali Dhawan

Dhawan, Marketing Director, P&G India spoke about Sons #ShareTheLoad ad campaign and how the message of the brand is creating a powerful impact on its viewers

Noel Dsouza Feb 8, 2019 8:58 AM

zee pic

The success comes within a month of ZEE5 launching the campaign #Sharethelove

exchange4media Staff Feb 6, 2019 12:25 PM

Ariel

The film has been new film conceptualized by BBDO. It urges mothers to be the changemakers of the society and hence relook at the way they raise their sons

exchange4media Staff Jan 27, 2019 10:00 AM

ShareTheLove

In collaboration with Publicis Capital, the campaign is themed around the similarities that we share with Pakistan and Bangladesh in terms of culture, food and entertainment

exchange4media Staff Jan 15, 2019 3:08 PM

Khelo India

Col. Rajyavardhan Singh Rathore to be part of the campaign for Khelo India Youth Games, encouraging kids to play for those extra 5 minutes

exchange4media Staff Dec 17, 2018 5:07 PM

Dream11

Conceptualised by Leo Burnett Orchard, #KheloDimaagSe campaign is an extension of #DimaagSeDhoni campaign of Dream11 during IPL 2018

exchange4media Staff Oct 22, 2018 4:39 PM

The only Indian women speaker at Cannes Lions 2018, Saini says brands have a purpose and they don’t want to be seen as things but want to be in a relationship with you

Naziya Alvi Rahman Jun 19, 2018 2:56 PM

It is the second consecutive year that Ariel has held the top spot

exchange4media Staff Feb 26, 2018 2:21 PM

With an aim to foster a comprehensive, multi- sports ecosystem in India, Star Sports took on the mantle of producing and broadcasting KISG

exchange4media Staff Feb 21, 2018 1:44 PM

The only way to make ‘data’ acceptable to your creative team is to introduce the beauty of data beyond the context of work, for e.g. a media diet journal, monthly reading of Fitbit data or anything that can help us creatives see ourselves as a collection of data points beyond the emotions and physiology we proudly own

Sahil Siddiqui Dec 27, 2017 8:50 AM