Samir Kochhar named brand ambassador of Khelo Fantasy Live

As part of the association, Kochhar will be featured in the brand's advertising and other communication

e4m by exchange4media Staff
Updated: Sep 16, 2020 2:07 PM
sameer kocchar

Khelo Fantasy Live, the new fantasy sports platform launched by Gig Work Private Limited (Subsidiary Company of Capital Group) has appointed Samir Kochhar as their brand ambassador. Well known to cricket fans as the host of Extraaa Innings T20 and the public for his recurring role in the critically acclaimed Sacred Games, Samir Kochhar will be the face of Khelo Fantasy’s advertising and other communication.

Khelo Fantasy Live is a fantasy sports platform focused on Cricket, Football and Kabaddi. The platform has a two-tier structure, one which engages fans to build their team based on their imagination and expertise free of cost and earn bonus rewards, while the other is monetized to truly test knowledge and skill basis of selected players and their on-field performances and earn real cash rewards. Khelo Fantasy will offer multiple prize pools at various stages of the sporting seasons.

“I’m both honoured and excited to be part of Khelo Fantasy,” says Kochhar, “Online fantasy sports are a futuristic business and it connects with the new generation sports fans.  Today, being digital and easily accessible is important.”

“It’s a fast-changing world – and there are new ways to enjoy sports and new ways to engage fans,” says Santosh Smith, Director at Capital Group, “We are delighted to have Samir Kochhar on board – with his experience he will bring deep insights into cricket and other gaming and his appeal to the young audience is well proven.”

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