The agency has won the mandate following a multi-agency pitch and it will service the account from its New Delhi office.

exchange4media Staff Jul 15, 2021 12:58 PM

The campaign has been executed and conceptualized by Grapes Digital

exchange4media Staff Jun 18, 2021 1:12 PM

While publishers continue to enjoy the reach of the Google News, experts are yet to gauge the future of how new publishers and advertisers will deal with each other

Tasmayee Laha Roy Jun 15, 2021 9:18 AM

The brand has replaced its iconic logo with faces of Covid-warriors on four million packs

Mansi Sharma Jun 11, 2021 8:56 AM

Industry watchers heap praises on Amazon Prime India's smart and unconventional use of influencer marketing, including adding LinkedIn to the mix

Mansi Sharma Jun 4, 2021 8:57 AM

The agency's Delhi office will be responsible for public relations strategy, planning and execution for Mankind Pharma and its seven brands

exchange4media Staff May 20, 2021 1:22 PM

Industry watchers note that the suspension of IPL will have a huge impact on ad revenues with brands having to pull back campaigns and the overall market sentiment getting affected

Misbaah Mansuri May 5, 2021 8:51 AM

The agency will be responsible for executing digital duties on the brand including content planning, creative support, media planning and buying and influencer marketing

exchange4media Staff May 4, 2021 12:02 PM

From full pagers in top dailies to primetime slots on news television, Yogi Adityanath-led UP government’s marketing blitzkrieg has been amped up across mediums, say experts

Tasmayee Laha Roy Apr 22, 2021 8:23 AM

According to WhatsApp, right now, they are focused on building new features to help businesses maximize the value of their service

Tasmayee Laha Roy Jan 20, 2021 8:29 AM

The campaign is conceptualized and executed by Grapes Digital

exchange4media Staff Jan 9, 2021 7:13 AM

The agency's Delhi office will manage digital marketing, social media strategy, influencer management and content planning for the brand

exchange4media Staff Nov 24, 2020 1:05 PM

The agency will handle the digital strategy, media planning and buying for the brand

exchange4media Staff Sep 10, 2020 12:11 PM

The agency will be strategizing and providing digital marketing services for the brand

exchange4media Staff Sep 1, 2020 12:09 PM

The account was won following a multi-agency pitch and will be managed by the agency's Delhi & Mumbai office

exchange4media Staff Aug 18, 2020 6:40 PM

The campaign has been conceptualised and executed by Grapes Digital

exchange4media Staff Jun 21, 2020 12:00 AM

Gamification is often touted as a trend to watch out for as it boosts engagement on the platforms and also attracts brands to leverage the hyper-personalisation tool

Shikha Paliwal Feb 19, 2020 8:15 AM

Joy Personal Care has developed a special range of products for acid attack survivors and to promote this they have associated with the movie Chhapaak to reach a wider audience

exchange4media Staff Jan 19, 2020 6:00 PM

The account will be handled from the agency’s Mumbai office

exchange4media Staff Nov 12, 2019 12:11 PM

With moment marketing, brands are embracing current events by creating campaigns around them which people can relate to easily

Nafisa Shaheen Jul 9, 2019 8:49 AM