Grapes Digital bags digital mandate of Daawat Basmati Rice

The agency will handle the digital strategy, media planning and buying for the brand

e4m by exchange4media Staff
Updated: Sep 10, 2020 12:11 PM
grapes

Grapes Digital, an integrated communications agency has won the digital mandate for India’s finest Basmati Rice, Daawat which is produced by one of the leading Basmati rice manufacturers in the country, LT Foods Ltd.

As part of this mandate, Grapes Digital will handle the digital strategy, media planning and buying for the brand.

On this occasion, Himanshu Arya, Founder & CEO, Grapes Digital said “ We are thrilled and excited to partner on this journey with an iconic brand like Daawat – which is a start of a longstanding mutually beneficial working relationship. With this win we are certain to strengthen our presence in the industry. Our proactive approach has always ensured meeting with the desired business results for all our brands, and the same will hold true for Daawat.”

Ritesh Arora, Head-India and Far East and New Business of LT Foods Ltd said, “The industry we are a part of is a cluttered market space with players from both the organized and unorganized sectors. With our association with Grapes Digital, we look forward to working on strategies and content creation that will help break through the digital noise. We look forward to ideating and executing exciting campaigns, and are certain that with the given expertise of Grapes in the digital space, we will achieve our goals.”

Grapes Digital is a decade old full-fledged digital marketing agency, nurturing digital marketing and advocacy for brands of national & international repute. Over the last 10 years, the agency has expanded to a team strength of 180+ people, with offices in Delhi and Mumbai. Their motto is to create relevant, engaging & interactive digital content and experiences that captivate users. Their core business is strategy, technology and digital media with a full range of digital solutions.

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