global-marketing
Sandeep Bhushan?blur=25

Sandeep Bhushan, Director & Head, Global Marketing Solutions, Facebook India, takes us through the solutions Facebook is offering advertisers and small businesses during these challenging times

Christina Moniz Jun 27, 2020 11:58 AM

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Ashish Trivedi, Country Head of FreakOut talks about how digital medium has been a major source of revenue for the global marketing technology firm in India

Apeksha Mishra Sep 13, 2018 8:54 AM

Panasonic India announces new leadership roles in its senior management team ?blur=25

Daizo Ito is now Senior Vice President, Eco Solutions Company In Charge of Global Marketing and Manish Sharma, VP Appliances Company of Panasonic Corporation

exchange4media Staff Apr 4, 2017 8:26 AM

How will Narendra Modi inspire the world with Brand India??blur=25

Come May 16th, if NarendraModi comes to lead India, all eyes will be on him to see how he markets Brand India's unique selling propositions to international markets

exchange4media Staff May 15, 2014 8:36 AM

Video: Mobile mktg helps us gain leads from consumers - Sanjeeb Chaudhuri?blur=25

The Global CMO and Regional Head, South Asia, Standard Chartered Bank talks about mobile marketing in the BFSI sector and the bank's flagship mobile platform

Saloni Surti Oct 7, 2013 7:37 AM

We are seeing the emergence of a global youth: Ashley Benigno?blur=25

The youth of today, whether they belong to New Delhi in India or Sao Paulo in Brazil, are different and yet similar in many ways, says Benigno of Nokia

Saloni Dutta Oct 4, 2013 7:55 AM

Pictures Speak: Images from IAA Global Marketing Summit?blur=25

Glimpses of the distinguished speakers at the IAA Global Marketing Summit, held in association with exchange4media, in Mumbai yesterday

exchange4media Staff Oct 1, 2013 9:30 AM

India should not try to impress the world, rather aim to inspire: Narendra Modi?blur=25

India's biggest problem is lack of self belief. We cannot sell an idea to the world if we do not believe in it ourselves, said the Gujarat CM, while talking about Brand India at IAA Global Marketing Summit

Maneka Tanwani Oct 1, 2013 9:24 AM

Mobile is not a trend; it is a reality: Will Platt-Higgins?blur=25

It is essential to understand the media crossover in terms of time spent by brands today, says the Director, Global Account Partnership, Facebook, USA

Priyanka Nair Oct 1, 2013 8:37 AM

Indian brands do not believe that India is worth it: Wally Olins?blur=25

The English brand identity & communications expert says that Indian companies face a psychological problem; they lack confidence in seeing Indian brands on a world stage

Sneha Ullal Oct 1, 2013 7:52 AM

"To succeed, it's important to unlearn what you've learnt"?blur=25

Arunachalam Muruganantham, CEO, Jayashree Industries shares his inspiring story of tireless research, failures and lack of support, and eventual success and global recognition

Sneha Ullal Oct 1, 2013 7:51 AM

Put the millennials in power: Ashley Benigno?blur=25

Citing the example of Nokia Asha series, the Director, Creative Expression, Global Brand Strategy & Marketing Creation, Nokia - Finland shares how the brand successfully markets to the youth

Saloni Surti Oct 1, 2013 7:47 AM

Content remains king in movies & sports; mktg only assists, say experts?blur=25

Beyond marketing gimmicks, content is the only sustaining factor that drives the audiences in sports and movies, say industry experts

Abhinav Trivedi Oct 1, 2013 7:45 AM

Mobility, social, cloud & Big Data are trends to focus on: Tyler Bryson?blur=25

The emergence of multiple devices & platforms has created more sources to collect data; this will impact marketers' decisions going ahead, says the General Manager - Marketing & Operations, Microsoft SMSG India

Simran Sabherwal Oct 1, 2013 7:40 AM

Marketing gurus to converge for IAA Global Marketing Summit?blur=25

IAA, in association with exchange4media, celebrates its Platinum Jubilee with the Global Marketing Summit, which will explore mktg practices to ride tough economic conditions

Saloni Surti Sep 3, 2013 7:47 AM

“Challenges of new era of global marketing can’t be ignored”?blur=25

Modern marketers must learn to master the new channels of mktg built on technology platforms or perish, cautions Alyssa Altman, VP, SapientNitro

Abid Hasan Feb 25, 2013 7:01 PM

APAC registers biggest hike in headline GMI: WARC?blur=25

The index rose by 2.3 points to a value of 53.8. The headline GMI is a metric that combines monthly responses from global marketers on various trends

exchange4media Staff Jan 24, 2013 7:43 PM