Kady Srinivasan joins Freshworks as Chief Marketing Officer
Kady Srinivasan most recently served as Chief Marketing Officer at You.com
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Published: Jan 8, 2026 7:51 AM | 2 min read
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- Freshworks has appointed Kady Srinivasan as Chief Marketing Officer, bringing over 15 years of experience in marketing transformations within high-growth SaaS companies.
- Srinivasan will oversee the company's global marketing strategy, aiming to enhance customer and employee experiences through straightforward service software.
- She will report to Mika Yamamoto, Freshworks' Chief Integrated Customer Growth Officer, who manages Marketing, Customer Support, and Sales organizations.
- Srinivasan previously held CMO roles at You.com and Lightspeed Commerce, and has experience with Klaviyo and Owlet Baby Care; she is also a Venture Advisor at Relay Ventures.
Freshworks has announced that Kady Srinivasan has joined the company as Chief Marketing Officer. She brings more than 15 years of leadership experience driving large-scale marketing transformations at high-growth SaaS companies.
Srinivasan will lead Freshworks' global marketing strategy to amplify the company's mission to deliver exceptional customer and employee experiences with uncomplicated service software. Srinivasan will report to Mika Yamamoto, who serves as Freshworks' Chief Integrated Customer Growth Officer, and continues to oversee Marketing, Customer Support, and the Small Business and Commercial Sales and Customer Success organisations.
“Kady’s mix of experience is a strong fit for Freshworks,” said Mika Yamamoto. “She has successfully led large-scale, sustained marketing transformations and built high-performing global marketing engines that drive predictable, measurable growth across PLG, inbound, and enterprise go-to-market models. On top of her exceptional leadership qualities and proven business results, Kady upholds our value of putting customer needs at the center of brand building.”
Srinivasan most recently worked as Chief Marketing Officer at You.com and at Lightspeed Commerce. Prior to Lightspeed, she served as SVP, Global Head of Marketing at Klaviyo and as Chief Marketing Officer and Chief Revenue Officer at Owlet Baby Care.
"I'm thrilled to join Freshworks at this pivotal moment where AI defines the future of service," said Kady Srinivasan. "Freshworks is uniquely positioned to lead this shift by delivering uncomplicated, AI-assisted solutions that cut through complexity and genuinely serve the customer. I look forward to working with this talented team to amplify our brand and accelerate growth through this efficient and superior path."
Srinivasan is currently a Venture Advisor at Relay Ventures and an advisor to high growth AI startups such as HighTouch and Doss.
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