Priyanka Vishnoi joins Liberty Shoes as Head of Marketing
Prior to this, Priyanka Vishnoi was with VLCC as Senior Brand Lead
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Published: Jan 8, 2026 4:49 PM | 1 min read
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- Priyanka Vishnoi has been appointed as Head of Marketing at Liberty Shoes Ltd., as announced in a LinkedIn post.
- In her new role, she will oversee brand strategy, positioning, and the annual marketing roadmap, as well as lead integrated campaigns and manage PR & CSR initiatives.
- Prior to this position, Vishnoi served as Senior Brand Lead at VLCC, where she developed pan-India marketing strategies for new clinic launches.
- She brings over a decade of experience in integrated marketing and brand strategies across various consumer brands.
Priyanka Vishnoi has been appointed as Head of Marketing at Liberty Shoes Ltd. She shared the news of her new role through a LinkedIn post.
"I’m happy to share that I’m starting a new position as Head Marketing | Driving Brand, Retail & Digital Growth at Liberty Shoes Ltd.", the LinkedIn post read.
In this new role, Priyanka Vishnoi will drive brand strategy, positioning and annual marketing roadmap for Liberty shoes. She will also lead integrated campaigns to drive brand preference and footfalls and look after PR & CSR initiatives for the Group.
Prior to joining Liberty Shoes, Priyanka Vishnoi was with VLCC as Senior Brand Lead where she spearheaded pan-India marketing strategies, blending ATL, BTL, and digital campaigns for new clinic launches, among other things.
Priyanka Vishnoi is a seasoned marketing professional with over a decade of experience leading integrated marketing and brand strategies across top consumer brands. Her expertise lies in end-to-end brand launches, campaign management (ATL, BTL, Digital), and driving measurable growth in highly competitive markets.
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